---
description: Learn how Directful can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Directful.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Directful Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Conversational Marketing Software](/directory/1659/conversational-marketing-platform/software) > [Directful](/software/2068344/directful)

# Directful

Canonical: https://www.getapp.co.uk/software/2068344/directful

> Directful is an AI-powered marketing and communication platform that empowers hoteliers to redefine guest engagement through automated hyper-personalized campaigns that drive engagement, direct bookings, and elevate guest satisfaction.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Key benefits of Directful

 Leverage the power of AI-automated texts and engage with guests from pre-arrival, check-out to post-stay. 
 Promote, upsell \& increase amenity engagement with hyper-personalized SMS campaigns for upcoming guests.
 Raise your property's rankings by up to 7 places through the acquisition of reviews via SMS.
 Keep your property top-of-mind and drive more repeat bookings with automated messages to past guests. 
 Convert past OTA guests to direct bookers

## About the vendor

- **Company**: SwayPay

## Commercial Context

- **Starting Price**: US$349.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Automated Responses
- Autoresponders
- CRM
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Chat/Messaging
- Chatbot
- Communication Management
- Compliance Management
- Customer Database
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Group Messaging
- Mass Texting

## Support Options

- Email/Help Desk
- Chat

## Category

- [Conversational Marketing Software](https://www.getapp.co.uk/directory/1659/conversational-marketing-platform/software)

## Related Categories

- [Conversational Marketing Software](https://www.getapp.co.uk/directory/1659/conversational-marketing-platform/software)
- [SMS Marketing Software](https://www.getapp.co.uk/directory/1291/sms-marketing/software)

## Alternatives

1. [Clepher](https://www.getapp.co.uk/software/2062929/clever-messenger) — 4.8/5 (88 reviews)
2. [Wati](https://www.getapp.co.uk/software/2068239/wati) — 4.6/5 (203 reviews)
3. [TextP2P](https://www.getapp.co.uk/software/118243/text-p2p) — 5.0/5 (125 reviews)
4. [Sinch MessageMedia](https://www.getapp.co.uk/software/105273/messagemedia) — 4.5/5 (52 reviews)
5. [Kimoby](https://www.getapp.co.uk/software/2048830/kimoby) — 5.0/5 (22 reviews)

## Links

- [View on GetApp](https://www.getapp.co.uk/software/2068344/directful)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/marketing-software/a/directful/> |
| en-AE | <https://www.getapp.ae/software/2068344/directful> |
| en-AU | <https://www.getapp.com.au/software/2068344/directful> |
| en-CA | <https://www.getapp.ca/software/2068344/directful> |
| en-GB | <https://www.getapp.co.uk/software/2068344/directful> |
| en-IE | <https://www.getapp.ie/software/2068344/directful> |
| en-NZ | <https://www.getapp.co.nz/software/2068344/directful> |
| en-SG | <https://www.getapp.sg/software/2068344/directful> |
| en-ZA | <https://www.getapp.za.com/software/2068344/directful> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Review, Compare, and Evaluate small business software. GetApp UK has software offers, SaaS and Cloud Apps, independent evaluations, and reviews.","email":"info@getapp.co.uk","url":"https://www.getapp.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.co.uk/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/GetApp"]},{"name":"Directful","description":"Directful is the all-in-one marketing and communication platform for hotels. The AI technology empowers hoteliers to automate their marketing efforts, addressing talent shortages by planning hyper-personalized SMS campaigns without any human management needed. \n\nSeamlessly control all guest communication from one tool, ensuring contactless, timely, and hyper-personalized engagement at every touchpoint.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/5f4a7a06-fa2a-47ff-9d2c-e37cd93e7228.png","url":"https://www.getapp.co.uk/software/2068344/directful","@id":"https://www.getapp.co.uk/software/2068344/directful#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"offers":{"price":"349","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"@id":"https://www.getapp.co.uk/software/2068344/directful#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Conversational Marketing Software","position":2,"item":"/directory/1659/conversational-marketing-platform/software","@type":"ListItem"},{"name":"Directful","position":3,"item":"/software/2068344/directful","@type":"ListItem"}]}]}
</script>