---
description: Learn how Visitor Tracking can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Visitor Tracking.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Visitor Tracking Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Visitor Tracking](/software/2078116/visitor-tracking)

# Visitor Tracking

Canonical: https://www.getapp.co.uk/software/2078116/visitor-tracking

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> Visitor Tracking is a website visitor tracking and analytics platform that provides valuable insights into audience and helps improve website conversions. The solution offers a suite of powerful features to monitor and analyze visitor behavior on the website.
> 
> Verdict: Rated **4.9/5** by 10 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Visitor Tracking

Monitor and analyze the behavior of visitors on the website
Capture data such as location, landing pages, pages viewed, time spent on site, traffic sources, and device used
Optimize website and marketing efforts based on insights
Improve conversion rates and turn visitors into customers
Understand visitor engagement and identify drop-off points in the conversion funnel
Make data-driven improvements to the website
Track page views, unique visitors, session duration, bounce rate, traffic sources, location data, and conversion events
Comply with privacy regulations like GDPR and CCPA
Provide valuable data for sales teams to generate leads
Identify businesses visiting the site
All-in-one web analytics tool for visitor identification and website analytics
Real-time tracking of visitor behavior and traffic sources
Assign unique IDs to visitors using first-party cookies
Identify company visitor information through IP and reverse IP lookups
Different types of solutions including traditional web analytics tools, session recording/heatmap tools, IP tracking/identification solutions, conversion \& funnel analytics tools, and all-in-one visitor tracking platforms.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 10 Reviews |
| Ease of Use | 4.9/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Wordplay.ai

## Commercial Context

- **Starting Price**: US$19.00
- **Pricing model**: Usage Based (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- A/B Testing
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Behaviour Tracking
- Campaign Analytics
- Campaign Management
- Charting
- Conversion Rate Optimisation
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customisable Reports
- Dashboard Creation
- Data Visualisation
- Drag & Drop
- Engagement Tracking
- Funnel Analysis
- Goal Setting/Tracking

## Support Options

- Email/Help Desk

## Category

- [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software)

## Alternatives

1. [Semrush](https://www.getapp.co.uk/software/91634/semrush) — 4.6/5 (2316 reviews)
2. [Google Analytics 360](https://www.getapp.co.uk/software/90997/google-analytics) — 4.7/5 (8089 reviews)
3. [Similarweb](https://www.getapp.co.uk/software/100382/similarweb-pro) — 4.6/5 (251 reviews)
4. [Squarespace](https://www.getapp.co.uk/software/91132/squarespace) — 4.5/5 (3384 reviews)
5. [Screpy](https://www.getapp.co.uk/software/2072498/screpy) — 4.8/5 (236 reviews)

## Reviews

### "Visitor Tracking is an excellent tool that makes website monitoring simple and efficient" — 5.0/5

> **Boaz** | *17 August 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: This tool is simple and easy to use, yet powerful enough to handle large volumes of data tracking and focused events like form submissions. From a single, centralized dashboard, we can monitor traffic across all our domains as well as our clients’ domains, accessing detailed insights with just a click through a user-friendly interface.

It provides valuable visitor data, including traffic sources, IP addresses, the specific webpages visited, duration of visits, and more making it an excellent solution for clear, actionable analytics.
> 
> **Cons**: The platform currently lacks APIs, webhooks, and customizable reports. Reports can only be scheduled to arrive at a fixed time, without giving the end user flexibility to choose when or what data they want included.

Additionally, the absence of webhook support prevents any advanced data manipulation or integration with automation tools, which significantly limits the platform’s potential for more sophisticated workflows.
> 
> Visitor Tracking is a simple, user-friendly platform that provides accurate and reliable data about activity on our website. While similar information can be gathered through Google Analytics, this tool makes the process much easier for most users and saves a significant amount of time and effort otherwise spent configuring and interpreting Google Analytics.

Highly recommended.

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### "Boost your engagement with VisitorTracking.com’s" — 5.0/5

> **Bobby** | *6 October 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Easy, efficient, simple, and nice UI. The loading is snappy, and the developers seem to add features and enhance the product often.
> 
> **Cons**: can have a bit more on function to help us make most of stats like export, insight and pattern recognize by LLM
> 
> quite smooth fast to installl and see some insight to adjust website, no need million visit or view

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### "Tracking is great" — 4.0/5

> **scott** | *15 March 2025* | Accounting | Recommendation rating: 8.0/10
> 
> **Pros**: smooth and easy to use.  I showed us everything we wanted.
> 
> **Cons**: connecting it to my website wasn't the easiest with the copying of code and pasting.
> 
> No complaints.  Easy to use and gives us everything we wanted to see.

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### "Simple to use but detailed where it needs to be" — 5.0/5

> **Daniel** | *15 August 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Love the capability to add unlimited sites and see all of them in one view
> 
> **Cons**: Would be nice to see heatmaps, but not a total necessity

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### "The Power of google analytics with Incredible User Experience" — 5.0/5

> **Verified Reviewer** | *8 June 2025* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: Visitor Tracking was extremely easy to use and has offered more insights to our analytics and conversions than google analytics ever did. Its also a joy to use and makes it so easy to see and userstand your website traffic.
> 
> **Cons**: it took a while to set up conversion tracking, but support was very helpful in giving me instructions.
> 
> I'm blown away by how the insights I now get on my website traffic and how much I was missing in the past by trying to leverage the very poor user experience in google analytics.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/2078116/visitor-tracking)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/visitor-tracking/> |
| en-AE | <https://www.getapp.ae/software/2078116/visitor-tracking> |
| en-AU | <https://www.getapp.com.au/software/2078116/visitor-tracking> |
| en-CA | <https://www.getapp.ca/software/2078116/visitor-tracking> |
| en-GB | <https://www.getapp.co.uk/software/2078116/visitor-tracking> |
| en-IE | <https://www.getapp.ie/software/2078116/visitor-tracking> |
| en-NZ | <https://www.getapp.co.nz/software/2078116/visitor-tracking> |
| en-SG | <https://www.getapp.sg/software/2078116/visitor-tracking> |
| en-ZA | <https://www.getapp.za.com/software/2078116/visitor-tracking> |

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