--- description: Learn how Xnurta can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Xnurta. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Xnurta Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [Xnurta](/software/2079177/xmars) # Xnurta Canonical: https://www.getapp.co.uk/software/2079177/xmars Page: 1 / 3\ Next: [Next page](https://www.getapp.co.uk/software/2079177/xmars?page=2) > Optimize, automate, and scale your retail media campaigns across Amazon, Walmart, and Criteo with Xnurta. Powered by agentic AI, Xnurta unifies Sponsored Ads, DSP, and Amazon Marketing Cloud (AMC) signals into a single platform to execute automated bidding, targeting, and full-funnel reporting. > > Verdict: Rated **4.7/5** by 52 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Xnurta Automate up to 90% of your daily optimization tasks by utilizing Xnurta's continuous agentic AI engine to handle multi-channel bid modifications, budget shifts, and real-time placement tuning. Generate high-intent custom audience segments in minutes with the no-code templates inside Xnurta's AMC Hub, unlocking advanced Amazon Marketing Cloud analytics without needing SQL expertise. Unify your entire retail media footprint across Amazon, Walmart, and Criteo inside Xnurta’s centralized dashboard, eliminating duplicate campaign creation workflows and fragmented performance tracking. Bridge the gap between awareness and conversion by viewing Sponsored Ads and Amazon DSP metrics side-by-side through Xnurta's full-funnel intelligence interface. Scale your agency's portfolio and manage more brand accounts efficiently by establishing custom rules and automated keyword harvesting loops within Xnurta's flexible optimization guardrails. Cut reporting timelines by 90% using Xnurta's transparent performance analytics and visible AI decision logs to build immediate, data-backed trust with clients and stakeholders. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 52 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.8/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Xnurta ## Commercial Context - **Starting Price**: US$499.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Xnurta utilizes a transparent, scale-based pricing structure offering two primary plans tailored to a brand or agency's monthly advertising spend. There are no upfront setup fees or hidden costs. Lead Plan: Starts at $750/month or 3% of managed ad spend (whichever is higher, billed on annual terms). This plan is designed for brands and teams managing up to $80,000/month in ad spend who want to automate the core elements of their retail media. Enterprise \& Agency Plan: Features Custom Scaling Pricing scoped directly to the size and specific needs of your program. This tier is built for brands and agencies managing over $80,000/month in ad spend. Plan Breakdowns \& Feature Inclusions Lead Plan Includes: Amazon Sponsored Ads: Full AI-powered optimization for keyword bids, budget pacing, dayparting, campaign creation, and automated ad positioning (Lock Ad Placement). Walmart Advertising: Sponsored product ad management and automated rules. Criteo Advertising: Sponsored ads management across 235+ retailers with rules-based bid/budget automation. Reporting: Advanced performance dashboards, anomaly diagnosis, and market/competitive insights. Support: 1:1 onboarding support and monthly check-in calls. Enterprise \& Agency Plan Includes: Everything in the Lead Plan. Amazon DSP: Smart campaign creation, programmatic audience targeting, and bulk-editing capabilities. Advanced Analytics: Fully customizable reporting dashboards, ad benchmarking, and early access to beta features. Agency Infrastructure: Multi-account delivery at scale and complete platform white-labeling. Premium Support: A dedicated Customer Success team for launch strategy and ongoing requests. Add-Ons Amazon Marketing Cloud (AMC) Hub: Available as a flat-fee add-on across plans, unlocking no-code custom audience creation, advanced attribution modeling, and granular ASIN-level reporting trends. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English, Traditional Chinese - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - A/B Testing - AI Copilot - Advertising Management - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Conversion Rate Optimisation - Conversion Tracking - Customer Segmentation - Customisable Reports - Dashboard - Data Import/Export - Data Visualisation ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software) ## Related Categories - [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software) - [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software) - [PPC Software](https://www.getapp.co.uk/directory/985/ppc/software) - [Marketplace Software](https://www.getapp.co.uk/directory/1525/marketplace/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) ## Alternatives 1. [Google Ads](https://www.getapp.co.uk/software/101257/google-ads) — 4.4/5 (1014 reviews) 2. [Brevo Marketing Platform](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3521 reviews) 3. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2324 reviews) 4. [ActiveCampaign](https://www.getapp.co.uk/software/2348/activecampaign) — 4.6/5 (2569 reviews) 5. [HubSpot Marketing Hub](https://www.getapp.co.uk/software/20444/hubspot-marketing) — 4.5/5 (6256 reviews) ## Reviews ### "Excited for the future\!" — 4.0/5 > **Griffin** | *5 August 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: It's an all-around great tool. I've been impressed with the sponsored ads and DSP management, as well as the AI they've incorporated into building and managing campaigns. > > **Cons**: Custom reporting is not their strong suit. They have made updates, but it's honestly still kind of "clunky" in terms of the user experience. They have done a lot of work on it recently, so it's improving. It would be great if you could also customize the executive dashboard. > > Extremely positive - Our account rep, \[sensitive content hidden\], has been great, and the tool has some amazing features that would be impossible to cover in this review. ----- ### "Love Xnurta, save huge amount of manual works" — 5.0/5 > **Alexander** | *26 August 2026* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Xnurta collapses work that Amazon's own console forces you to do by hand. Running 30 advertiser accounts, I used to switch profiles one at a time just to pull ASINs or campaign change history, then merge the spreadsheets myself. Xnurta puts Sponsored Products, Brands, Display, and DSP in one view, adjusts bids hourly off Amazon Marketing Stream instead of the console's once-daily refresh, and harvests high-performing keywords from auto into manual campaigns automatically. AMC Hub is the other standout: real attribution and audience segments without writing SQL or queuing behind a data team. Every AI action is logged, so I can see what changed and why. > > **Cons**: The learning curve is real. Between managed groups, AI actions, rules, and dayparting, the first couple of weeks feel less like a dashboard and more like a cockpit, and it's easy to have AI bid logic and rules-based budget logic working against each other before you understand the hierarchy. I'd also want inventory pulled in natively. ----- ### "The will try to bill you forever" — 1.0/5 > **Scott** | *29 January 2026* | Apparel & Fashion | Recommendation rating: 0.0/10 > > **Pros**: Billing never stops. After cancelling and several reassurances from them they keep trying to hit my card. Now emails to support are unanswered. We had to file a complaint with the FTC > > **Cons**: Didnt fit. Numbers werent accurate. Support was non existant. And billing is neverending.. even after you cancel. > > Horrible. I regret every moment if it. Its shiny and looks great.. but its a trap they try to keep you in ----- ### "Cannot recommend enough\!" — 5.0/5 > **Matt** | *28 August 2026* | Consumer Goods | Recommendation rating: 9.0/10 > > **Pros**: The custom dashboards and labeling options for data segmentation have been incredible. The AI campaign management has been super helpful, as well as the insight agent. The customer support is excellent as well\! > > **Cons**: Nothing comes to mind- I'm super happy with my experience. Anything I've brought up has either already been resolved or is on the roadmap for implementation. > > Extremely satisfied. Most of the system is fairly intuitive and easy to learn on your own, but the support from the xnurta team more than covers for anything else. It's been a huge gamechanger for my day-to-day and I keep learning of new ways to use it. ----- ### "XNurta Review" — 5.0/5 > **Derek** | *26 August 2026* | Retail | Recommendation rating: 9.0/10 > > **Pros**: Ease of access and clarity of data in dashboards, can drill down to very specific datapoints and quickly see trends over multiple timelines to figure out what is > > **Cons**: AI management is a bit of a black box, when it doesn't work its hard to know why. It can also be hard to understand what exactly is being changed between the different AI settings > > I'd give it a 9/10, the people are great to work with and the software is easy and incredibly valuable. ----- Page: 1 / 3\ Next: [Next page](https://www.getapp.co.uk/software/2079177/xmars?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/2079177/xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | ----- ## Structured Data