---
description: Learn how WooTrack can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for WooTrack.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: WooTrack Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/602/marketing-analytics/software) > [WooTrack](/software/2093135/wootrack)

# WooTrack

Canonical: https://www.getapp.co.uk/software/2093135/wootrack

> WooTrack is a WordPress plugin for WooCommerce stores that automates Google Ads management and tracks Profit on Ad Spend. It creates Shopping and Performance Max campaigns, manages bidding strategies, and adjusts budgets based on profitability. It calculates net profit per order by factoring in costs like goods sold, shipping, payment fees, and VAT. The plugin also features automated product labeling, categorizing items as winners, borderline, or losers based on POAS performance.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of WooTrack

Automates Google Ads campaign creation, bidding, and budget management for WooCommerce stores, reducing manual work and complexity.&#10;Tracks real profit on ad spend by factoring in product costs, shipping, fees, and VAT, offering clear visibility into true profitability.&#10;Uses smart product labeling to categorize items as winners, borderline, or unprofitable, enabling targeted optimization and budget allocation.&#10;Provides a real-time dashboard with detailed profit metrics, order breakdowns, and product-level analytics for informed decision-making.&#10;Integrates seamlessly with WooCommerce, Google Ads, and Merchant Center, supporting easy setup without requiring Google Ads expertise.

## About the vendor

- **Company**: SC AXP GLOBAL RETAIL

## Commercial Context

- **Starting Price**: US$14.99
- **Pricing model**: Flat Rate (Free Trial)
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- AI Copilot
- Ad hoc Reporting
- Behaviour Tracking
- Campaign Analytics
- Campaign Tracking
- Conversion Tracking
- Customer Segmentation
- Dashboard
- Data Source Connectors
- Data Visualisation
- Engagement Tracking
- KPI Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Performance Metrics
- ROI Tracking
- Reporting & Statistics
- Search/Filter
- Third-Party Integrations

## Integrations (1 total)

- WooCommerce

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Marketing Analytics Software](https://www.getapp.co.uk/directory/602/marketing-analytics/software)

## Links

- [View on GetApp](https://www.getapp.co.uk/software/2093135/wootrack)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/wootrack/> |
| en-AE | <https://www.getapp.ae/software/2093135/wootrack> |
| en-AU | <https://www.getapp.com.au/software/2093135/wootrack> |
| en-CA | <https://www.getapp.ca/software/2093135/wootrack> |
| en-GB | <https://www.getapp.co.uk/software/2093135/wootrack> |
| en-IE | <https://www.getapp.ie/software/2093135/wootrack> |
| en-NZ | <https://www.getapp.co.nz/software/2093135/wootrack> |
| en-SG | <https://www.getapp.sg/software/2093135/wootrack> |
| en-ZA | <https://www.getapp.za.com/software/2093135/wootrack> |

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