---
description: Learn how My Customer Lens can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for My Customer Lens.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: My Customer Lens Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Conversational AI Platforms](/directory/1647/conversational-ai-platform/software) > [My Customer Lens](/software/2255493/my-customer-lens)

# My Customer Lens

Canonical: https://www.getapp.co.uk/software/2255493/my-customer-lens

> Cloud-based client listening platform for professional services firms, aggregating multi-source feedback into structured insights.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## Overview

### Key benefits of My Customer Lens

\* Eliminates manual text analysis by automatically processing unstructured feedback at ingestion, freeing client listening and marketing teams to focus on strategic action rather than data processing.&#10;\* Delivers continuous, real-time feedback intelligence through overnight-updated dashboards and weekly email alerts, replacing slow seasonal or annual reporting cycles.&#10;\* Unifies feedback from surveys, transcripts, pitch feedback, testimonials, reviews, emails, and informal sources into a single centralised view, reducing blindspots caused by siloed data.&#10;\* Identifies Topics, Emotions, and Value Drivers within verbatim client comments using sector-specific NLP and machine learning, providing deeper insight than basic sentiment scoring.&#10;\* Supports brand alignment tracking by comparing stated brand promises against actual language used by clients in feedback.&#10;\* Enables benchmarking of client experiences across clients, offices, business lines, and competitors, giving firms a structured basis for performance comparison.&#10;\* Overlays operational data such as client revenues onto feedback insights, adding commercial context to client experience analysis.&#10;\* Surfaces testimonials, emerging client needs, and brand perception data to support business development and marketing activity.&#10;\* Helps firms demonstrate the return on investment of client listening programmes by linking feedback intelligence to measurable outcomes.&#10;\* Scales client listening capacity through automation without requiring additional headcount.

## About the vendor

- **Company**: My Customer Lens
- **Location**: Glasgow, Timor-Leste
- **Founded**: 2017

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 1,001–5,000, 1,001–5,000, 5,001–10,000, 5,001–10,000, 5,001–10,000, 10,000+, 10,000+, 10,000+
- **Available Countries**: United Kingdom

## Category

- [Conversational AI Platforms](https://www.getapp.co.uk/directory/1647/conversational-ai-platform/software)

## Links

- [View on GetApp](https://www.getapp.co.uk/software/2255493/my-customer-lens)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/my-customer-lens/> |
| en-AE | <https://www.getapp.ae/software/2255493/my-customer-lens> |
| en-AU | <https://www.getapp.com.au/software/2255493/my-customer-lens> |
| en-CA | <https://www.getapp.ca/software/2255493/my-customer-lens> |
| en-GB | <https://www.getapp.co.uk/software/2255493/my-customer-lens> |
| en-IE | <https://www.getapp.ie/software/2255493/my-customer-lens> |
| en-NZ | <https://www.getapp.co.nz/software/2255493/my-customer-lens> |
| en-SG | <https://www.getapp.sg/software/2255493/my-customer-lens> |
| en-ZA | <https://www.getapp.za.com/software/2255493/my-customer-lens> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"GetApp UK","address":{"@type":"PostalAddress","addressLocality":"Egham","addressRegion":"ENG","postalCode":"TW20 9AH","streetAddress":"Tamesis, The Glanty, Staines-upon-Thames Egham TW20 9AH United Kingdom"},"description":"Review, Compare, and Evaluate small business software. GetApp UK has software offers, SaaS and Cloud Apps, independent evaluations, and reviews.","email":"info@getapp.co.uk","url":"https://www.getapp.co.uk/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.co.uk/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/GetApp"]},{"name":"My Customer Lens","description":"My Customer Lens is a cloud-based client listening platform built for professional services firms, including law firms and accounting practices. It aggregates feedback from surveys, interview transcripts, pitch feedback, testimonials, reviews, emails, and informal feedback into a single centralised view, then analyses that data in real time using a proprietary AI engine called FeedbackAI. The platform replaces manual, project-based feedback processes with continuous, always-on intelligence delivered through interactive browser-based dashboards and weekly email alerts to management teams.\n\nFeedbackAI applies Natural Language Processing (NLP) and machine learning trained on sector-specific algorithms rather than generic text analysis models. Within verbatim client comments, the engine identifies three structured categories: Topics (what clients discuss, including competitor mentions, brand values, and communication channels), Emotions (how experiences make clients feel, distinguishing between joy, frustration, anticipation, and other states beyond basic positive/negative sentiment), and Value Drivers (why experiences influence client behaviour, such as responsiveness, expertise, and value for money). Analysis runs as feedback is ingested, without waiting for surveys to close or requiring manual review. The platform also supports brand alignment tracking by comparing stated brand promises against actual client language.\n\nDashboards update overnight and are accessible on desktop and mobile browsers. Benchmarking tools allow firms to compare client experiences across clients, offices, business lines, and competitors. Operational data overlays, such as client revenue figures, add commercial context to feedback insights. The Feedback Flywheel framework structures the full cycle of collection, analysis, sharing, and action into a repeatable process. My Customer Lens targets client listening teams, marketing and business development professionals, and firm leadership at organisations seeking to move from periodic reporting to continuous feedback intelligence, without scaling headcount.","image":"https://images.g2crowd.com/display-layer-screenshots/1805680/7a69ba10f28f691262fd5d9859b8f5d1bb3a1911c4d0a97f9940fd84ba0d25da.png","url":"https://www.getapp.co.uk/software/2255493/my-customer-lens","@id":"https://www.getapp.co.uk/software/2255493/my-customer-lens#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.co.uk/#organization"},"applicationCategory":"BusinessApplication"},{"@id":"https://www.getapp.co.uk/software/2255493/my-customer-lens#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Conversational AI Platforms","position":2,"item":"/directory/1647/conversational-ai-platform/software","@type":"ListItem"},{"name":"My Customer Lens","position":3,"item":"/software/2255493/my-customer-lens","@type":"ListItem"}]}]}
</script>
