--- description: Learn how ActiveCampaign can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for ActiveCampaign. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.co.uk/software/2348/activecampaign Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) > ActiveCampaign is a cloud-based marketing and sales automation platform combining email, SMS, WhatsApp, CRM, and AI-driven automation. > > Verdict: Rated **4.6/5** by 2568 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of ActiveCampaign \* Unifies email, SMS, WhatsApp, and CRM data in a single cloud-based platform, reducing the need to manage multiple disconnected tools across marketing and sales workflows. \* Automates repetitive campaign setup and background marketing tasks via 900+ pre-built automation recipes, cutting manual configuration time and accelerating time-to-launch for common use cases such as welcome sequences and abandoned cart flows. \* Supports precise audience segmentation using behavioral, demographic, and transactional data, allowing teams to deliver targeted messaging to specific contact groups rather than broad lists. \* Provides a visual automation workflow builder with conditional logic branching, enabling non-technical users to construct complex, multi-step customer journeys without developer involvement. \* Connects marketing activity to sales outcomes through an integrated CRM with pipeline management, deal tracking, and automated task assignment, giving revenue teams shared visibility into contact history. \* Tracks site visits, event triggers, and contact engagement to inform lead scoring models, helping sales teams prioritize outreach based on demonstrated interest signals. \* Delivers dynamic content personalization within emails and landing pages, allowing a single campaign to render different content blocks based on individual contact attributes or behaviors. \* Offers predictive sending and A/B split testing tools to optimize message delivery timing and content variants, supporting data-driven improvements to open and conversion rates. \* Integrates with 900+ third-party applications including e-commerce, CRM, and CMS platforms, extending automation workflows across existing technology stacks without custom development. \* Includes role-based access controls and multi-user team management, supporting structured collaboration across marketing, sales, and operations functions within a shared account environment. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2568 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI Copilot - AI Text Generation - AI Text Summarization - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Adaptive Learning - Alerts/Notifications - Appointment Scheduling - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution - Autoresponders - Basic Reporting - Batch Processing - Behavior Analytics - Breadth of Partner Applications ## Integrations (116 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Commerce (formerly Magento Commerce) - Adobe Illustrator - Adobe Photoshop - Agentforce - Agentforce Sales (formerly Salesforce Sales Cloud) - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker ... and 101 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [AI Marketing Tools](https://www.getapp.co.uk/directory/3873/ai-marketing-tools/software) - [Form Builder Software](https://www.getapp.co.uk/directory/3893/form-builder/software) ## Alternatives 1. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2945 reviews) 2. [EmailOctopus](https://www.getapp.co.uk/software/111489/emailoctopus) — 4.8/5 (655 reviews) 3. [EngageBay CRM](https://www.getapp.co.uk/software/113999/engagebay-marketing) — 4.6/5 (910 reviews) 4. [Brevo Marketing Platform](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3514 reviews) 5. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2322 reviews) ## Reviews ### "Marketing automation with superpowers" — 4.0/5 > **Vincenzo Bernardino** | *6 April 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: If goes very deep into marketing automation building > > **Cons**: There's nothing I don't like maybe it's a bit pricey but it makes sense for the tool > > I've used it in different instances to create automation. It's not the easiest tool but not even too hard, it goes very deep ----- ### "Automating our guest communication experience." — 5.0/5 > **Patricia** | *21 January 2026* | Hospitality | Recommendation rating: 9.0/10 > > **Pros**: The automation capabilities will enable me to create a more complicated pre-arrival sequence to automatically deliver check-in instructions and upsell offers to the guests prior to their arrival. > > **Cons**: The learning curve is very steep to my front desk workers who have to periodically update the details of the guests. Our property management system has a slow customer support in solving technical problems with API connections. > > With thousands of guests every day, our small staff cannot handle all of them manually. The site covers the whole lifecycle of booking to post-stay reviews. It is robust and effective but installation of the logic flows in the beginning consumed a lot of time and patience. ----- ### "Potentially great but underperforms." — 2.0/5 > **Caspar** | *9 October 2025* | Information Technology & Services | Recommendation rating: 2.0/10 > > **Pros**: Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner. > > **Cons**: Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists. > > Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it. ----- ### "Automating our events marketing." — 5.0/5 > **Laura** | *14 February 2026* | Events Services | Recommendation rating: 9.0/10 > > **Pros**: The email management capabilities will enable us to divide our attendee lists into different segments based on their interests in particular events, which will guarantee high engagement rates. > > **Cons**: The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value. > > The automation is important as a Marketing Coordinator. I use this to nurture leads. It is also effective in contact management but it is extremely expensive. ----- ### "Reducing the huge wait of visa applications." — 5.0/5 > **Brian** | *13 January 2026* | Legal Services | Recommendation rating: 9.0/10 > > **Pros**: My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval. > > **Cons**: The steep learning curve, it took me several weeks of watching tutorial videos to set up a simple client pipeline. It can be slow in the rare case when you are loading single contact records during busy times. > > It is not possible to manually handle a hundreds of deadlines of clients. This system has me taking care of the timeline. It's safe and secure for sensitive candidate data but the initial setup was a nightmare for my non-tech team. ----- Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/2348/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data