--- description: Learn how ActiveCampaign can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for ActiveCampaign. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.co.uk/software/2348/activecampaign Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. > > Verdict: Rated **4.6/5** by 2557 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of ActiveCampaign With AI, goal-based automation, and 950+ app integrations, you can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results. Automate personalized experiences across all your customer touchpoints. Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach. Personalize sends based on almost any parameter, so messages are always targeted for the right audience. Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer. Create entirely custom campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2557 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is available also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Assignment Management - Autoresponders - Batch Processing - CAN-SPAM Compliance - CRM - Calendar Management - Calendar/Reminder System - Call Logging - Campaign Analytics - Campaign Management - Campaign Planning ## Integrations (205 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 190 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) ## Alternatives 1. [Brevo](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3390 reviews) 2. [Mailchimp](https://www.getapp.co.uk/software/8268/mailchimp) — 4.5/5 (17549 reviews) 3. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2254 reviews) 4. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2902 reviews) 5. [EmailOctopus](https://www.getapp.co.uk/software/111489/emailoctopus) — 4.8/5 (652 reviews) ## Reviews ### "Highly recommended, user-friendly, and helpful" — 5.0/5 > **Saskia** | *15 August 2023* | Restaurants | Recommendation rating: 10.0/10 > > **Pros**: We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online. > > **Cons**: We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it. > > We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims. ----- ### "Best for small businesses\!" — 5.0/5 > **Allison** | *20 February 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still. > > **Cons**: Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating\! ----- ### "A powerful tool but time to move on" — 3.0/5 > **Marcus** | *29 December 2024* | Internet | Recommendation rating: 4.0/10 > > **Pros**: ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. > > **Cons**: While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. > > I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. ----- ### "Organized manner of communication and interaction." — 5.0/5 > **Emily** | *30 December 2025* | Religious Institutions | Recommendation rating: 9.0/10 > > **Pros**: I like the fact that automated workflows assist in ensuring that communication remains consistent without manual follow-ups all the time. > > **Cons**: Certain features take time before they can be learned and then really useful to use. I like all except this one. > > ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner. ----- ### "Simple, Reliable, Efficient- One of the best CRMs" — 5.0/5 > **Niraj** | *27 February 2025* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Automation is top-notch: Once set up, it runs seamlessly CRM and Email marketing in one: No need for multiple tools Good segmentation \& tagging – Helps in targeting right set of customers > > **Cons**: UI feels outdated: Not as smooth as competitiors Pricing is a bit high: Not the most affordable option Lags at times > > ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts. ----- Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/2348/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data