--- description: Learn how ActiveCampaign can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for ActiveCampaign. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.co.uk/software/2348/activecampaign Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) > ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. > > Verdict: Rated **4.6/5** by 2568 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of ActiveCampaign With AI, goal-based automation, and 950+ app integrations, you can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results. Automate personalized experiences across all your customer touchpoints. Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach. Personalize sends based on almost any parameter, so messages are always targeted for the right audience. Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer. Create entirely custom campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2568 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI Copilot - AI Sorting - AI Text Generation - AI Text Summarization - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Adaptive Learning - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Assignment Management - Attachment Search - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution ## Integrations (203 total) - 123FormBuilder - 46elks - AEvent - APIANT - Act\! - Acuity Scheduling - AdPage - AdaptiveU - AddEvent - Adobe Commerce - AgencyAnalytics - Agile CRM - Aimtell - Aircall - Airtable ... and 188 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software) - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) ## Alternatives 1. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2943 reviews) 2. [Brevo](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3512 reviews) 3. [Mailchimp](https://www.getapp.co.uk/software/8268/mailchimp) — 4.5/5 (17676 reviews) 4. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2322 reviews) 5. [EmailOctopus](https://www.getapp.co.uk/software/111489/emailoctopus) — 4.8/5 (655 reviews) ## Reviews ### "Marketing automation with superpowers" — 4.0/5 > **Vincenzo Bernardino** | *6 April 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: If goes very deep into marketing automation building > > **Cons**: There's nothing I don't like maybe it's a bit pricey but it makes sense for the tool > > I've used it in different instances to create automation. It's not the easiest tool but not even too hard, it goes very deep ----- ### "ActiveCampaign: Powered to Drive Growth in Marketing Campaigns" — 5.0/5 > **Graziana** | *15 January 2026* | Retail | Recommendation rating: 9.0/10 > > **Pros**: ActiveCampaign demonstrates an outstanding support in matters marketing automation, with advanced and AI supported capabilities The program records a solid integration with sales and CRM tools I like the personalized nature of ActiveCampaign, something that gives specific messages to specific clients > > **Cons**: AdtiveCampaign have robust and multiple features, which overwhelms beginners and they need more learning I don’t like the advanced ActiveCampaign tiers, which makes the app expensive > > ActiveCampaign is a vibrant tool that handles diverse marketing tasks and it brings a consistent customer communication The program is valuable in nurturing customers conversions and improving on customer follow up The app combines sales and marketing, bringing a versatile approach to the market ----- ### "Potentially great but underperforms." — 2.0/5 > **Caspar** | *9 October 2025* | Information Technology & Services | Recommendation rating: 2.0/10 > > **Pros**: Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner. > > **Cons**: Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists. > > Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it. ----- ### "Automating our guest communication experience." — 5.0/5 > **Patricia** | *21 January 2026* | Hospitality | Recommendation rating: 9.0/10 > > **Pros**: The automation capabilities will enable me to create a more complicated pre-arrival sequence to automatically deliver check-in instructions and upsell offers to the guests prior to their arrival. > > **Cons**: The learning curve is very steep to my front desk workers who have to periodically update the details of the guests. Our property management system has a slow customer support in solving technical problems with API connections. > > With thousands of guests every day, our small staff cannot handle all of them manually. The site covers the whole lifecycle of booking to post-stay reviews. It is robust and effective but installation of the logic flows in the beginning consumed a lot of time and patience. ----- ### "Reducing the huge wait of visa applications." — 5.0/5 > **Brian** | *13 January 2026* | Legal Services | Recommendation rating: 9.0/10 > > **Pros**: My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval. > > **Cons**: The steep learning curve, it took me several weeks of watching tutorial videos to set up a simple client pipeline. It can be slow in the rare case when you are loading single contact records during busy times. > > It is not possible to manually handle a hundreds of deadlines of clients. This system has me taking care of the timeline. It's safe and secure for sensitive candidate data but the initial setup was a nightmare for my non-tech team. ----- Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/2348/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data