--- description: Learn how ActiveCampaign can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for ActiveCampaign. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: ActiveCampaign Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [ActiveCampaign](/software/2348/activecampaign) # ActiveCampaign Canonical: https://www.getapp.co.uk/software/2348/activecampaign Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) > ActiveCampaign is a cloud-based marketing and sales automation platform combining email, SMS, WhatsApp, CRM, and AI-driven automation. > > Verdict: Rated **4.6/5** by 2570 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of ActiveCampaign \* Unifies email, SMS, WhatsApp, and CRM data in a single cloud-based platform, reducing the need to manage multiple disconnected tools across marketing and sales workflows. \* Automates repetitive campaign setup and background marketing tasks via 900+ pre-built automation recipes, cutting manual configuration time and accelerating time-to-launch for common use cases such as welcome sequences and abandoned cart flows. \* Supports precise audience segmentation using behavioral, demographic, and transactional data, allowing teams to deliver targeted messaging to specific contact groups rather than broad lists. \* Provides a visual automation workflow builder with conditional logic branching, enabling non-technical users to construct complex, multi-step customer journeys without developer involvement. \* Connects marketing activity to sales outcomes through an integrated CRM with pipeline management, deal tracking, and automated task assignment, giving revenue teams shared visibility into contact history. \* Tracks site visits, event triggers, and contact engagement to inform lead scoring models, helping sales teams prioritize outreach based on demonstrated interest signals. \* Delivers dynamic content personalization within emails and landing pages, allowing a single campaign to render different content blocks based on individual contact attributes or behaviors. \* Offers predictive sending and A/B split testing tools to optimize message delivery timing and content variants, supporting data-driven improvements to open and conversion rates. \* Integrates with 900+ third-party applications including e-commerce, CRM, and CMS platforms, extending automation workflows across existing technology stacks without custom development. \* Includes role-based access controls and multi-user team management, supporting structured collaboration across marketing, sales, and operations functions within a shared account environment. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2570 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI Copilot - AI Sorting - AI Text Generation - AI Text Summarization - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Adaptive Learning - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Assignment Management - Attachment Search - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution ## Integrations (116 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Illustrator - Adobe Photoshop - Agentforce - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker - BookingKoala - Braze ... and 101 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [AI Marketing Tools](https://www.getapp.co.uk/directory/3873/ai-marketing-tools/software) - [Form Builder Software](https://www.getapp.co.uk/directory/3893/form-builder/software) ## Alternatives 1. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (7003 reviews) 2. [Adobe Campaign](https://www.getapp.co.uk/software/100539/adobe-campaign) — 4.4/5 (186 reviews) 3. [Salesmate](https://www.getapp.co.uk/software/108081/salesmate) — 4.7/5 (102 reviews) 4. [E-goi](https://www.getapp.co.uk/software/2063898/e-goi) — 4.8/5 (147 reviews) 5. [noCRM](https://www.getapp.co.uk/software/100103/you-don-t-need-a-crm) — 4.6/5 (494 reviews) ## Reviews ### "Great option for building out email campaigns and overall marketing" — 5.0/5 > **Mike** | *31 July 2023* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Very easy to use, the interface was intuitive and simple > > **Cons**: Found it pretty difficult to send emails on behalf of clients. It was not simple to add a send from email address that was from a different domain than the one I used as my login email. > > Great and simple product, especially for an in house marketing team. Lots of power, easy to integrate with other systems and full support from Zapier if you need it. ----- ### "Simple, reliable, and perfect for coaches" — 5.0/5 > **Verified Reviewer** | *21 August 2025* | Health, Wellness & Fitness | Recommendation rating: 9.0/10 > > **Pros**: I love how easy and reliable the automations are. Once set up, they just run in the background and save me so much time. It’s also very intuitive to use, even if you’re not super technical. The integration with Ablefy works seamlessly, which makes connecting my courses with email marketing effortless. > > **Cons**: The reporting could be a bit simpler and more beginner-friendly. Sometimes I just want quick insights, but they’re hidden behind several clicks. Also, some features feel a bit limited in the smaller plan, though that’s fair for the price point. > > Overall, ActiveCampaign has been a great fit for my coaching business. It automates the most important steps, helps me welcome new clients smoothly, and keeps my community engaged with ease. For anyone running an online business or coaching program, it’s a solid, dependable tool that lets you focus on your clients instead of tech struggles. ----- ### "Potentially great but underperforms." — 2.0/5 > **Caspar** | *9 October 2025* | Information Technology & Services | Recommendation rating: 2.0/10 > > **Pros**: Can eventually do most tasks we are asking of it consistently. Email campaigns and automations work and are sent out in a timely manner. > > **Cons**: Bad usability and very buggy. Not simple to create and edit email campaigns. Not easy to track UTM data through forms. Not easy to manage contact lists. > > Not great. Causes a lot of frustrations among users. Often randomly signed out. Experience issues most times we use it. ----- ### "Automating our events marketing." — 5.0/5 > **Laura** | *14 February 2026* | Events Services | Recommendation rating: 9.0/10 > > **Pros**: The email management capabilities will enable us to divide our attendee lists into different segments based on their interests in particular events, which will guarantee high engagement rates. > > **Cons**: The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value. > > The automation is important as a Marketing Coordinator. I use this to nurture leads. It is also effective in contact management but it is extremely expensive. ----- ### "Organized manner of communication and interaction." — 5.0/5 > **Emily** | *30 December 2025* | Religious Institutions | Recommendation rating: 9.0/10 > > **Pros**: I like the fact that automated workflows assist in ensuring that communication remains consistent without manual follow-ups all the time. > > **Cons**: Certain features take time before they can be learned and then really useful to use. I like all except this one. > > ActiveCampaign has been beneficial in my work as the coordinator of the church programs and outreach, as it allows me to maintain communication with the members and volunteers in a structured and dependable manner. ----- Page: 1 / 104\ Next: [Next page](https://www.getapp.co.uk/software/2348/activecampaign?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/2348/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data