ActiveCampaign
About ActiveCampaign
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.
Key benefits of ActiveCampaign
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets
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Reviews
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- Industry: Human Resources
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
My first marketing automation platform, its about to pay for itself
Reviewed on 06/07/2020
As a startup founder, It is really difficult to choose the right platform to commit with. You have...
As a startup founder, It is really difficult to choose the right platform to commit with. You have free options and very expensive ones. So Active campaign was a great option for me, right on the sweet spot.
Their customer success team is the best. I have had three on boarding one-on-one calls where they have understood my business and helped me with all the setup, resources and best practices to start using it the best way possible.
It is a very robust system, I only use the email automation, segmentation and I am starting to use their CRM, but the posibilites are endless. So far I love it
Pros
It is super easy to setup and use
The best customer support I have ever had on any kind of service/product
A thorough on boarding process, with personal coaching
You can automate every single part of your marketing funnel and still have a nice personal touch with your best leads
Endless possibilities to interact with your customers and prospects and track every behavior with you
Cons
It is so wide that I find myself a little overwhelmend on how to take as much as possible from the system without burning out.
I am in the 2,500 contacts bracket, and I think its price is fair. But when I have to sacle it up, it will seem pricy
Reasons for Choosing ActiveCampaign
I made research and wanted a more robust solution. I compared Active campaign against hubspot and convertkit and I preferred Active CampaignSwitched From
MailchimpReasons for Switching to ActiveCampaign
Better price (against Hubspot) So many more functions (Against convertkit and others)- Industry: Higher Education
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great CRM for education institution
Reviewed on 27/11/2023
Easy to learn and use email campagins with big template database and simple contact segmentation.
Easy to learn and use email campagins with big template database and simple contact segmentation.
Pros
Our team uses for Sales but also for email contact with clients/students to inform them about changes and offers. It have great contact segmentation for sending right email to right customers at right time.
Cons
Price increase puts it in the competition with Hubspot and other great alternatives so you need to use all options to prove cost. Dashboard could be more versitile to fit specific needs.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
My review
Reviewed on 01/11/2023
we do mostly email marketing
we do mostly email marketing
Pros
The possibility to create automatized email marketing
Cons
the difficulty to personalize an email, to create more personalized path for each kind of customers
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The best marketing automation platform
Reviewed on 13/08/2023
Pros
I can say 'awesome.' Within a few hours, I have set up my marketing automation on ActiveCampaign. The dashboard and interface are super simple. I love the segmentation in email sequences, and it has helped me grow my business and list.
Cons
I have been using ActiveCampaign for a long time and haven't had any issues, but I believe there should be more emails per month.
Reasons for Choosing ActiveCampaign
Mailchimp is quite complicated. Interface is not good.Switched From
Mailchimp- Industry: Museums & Institutions
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Better marketing strategies with ActiveCampaign.
Reviewed on 23/10/2023
The experience has been fantastic. ActiveCampaign helped us revolutionize our marketing by helping...
The experience has been fantastic. ActiveCampaign helped us revolutionize our marketing by helping us adopt new and more effective marketing strategies. It allows us to simplify our marketing activities using automations while also helping build more personalized marketing content which has made it possible to attract more customers.
Pros
An extra advantage we have seen by using ActiveCampaign to run our marketing campaigns is that most of the repetitive work like replies are automated so we don't spend alot of our time on that. Also, with ActiveCampaign we get an upper hard at our marketing strategies as it allows us to deliver more personalized and audience targeted marketing content. By bringing all the marketing activities under one dashboard, it is easy to monitor the performance of our marketing activities.
Cons
Beyond any doubt, ActiveCampaign has been a very resources and responsive solution to our marketing needs and we cannot give any complaints about it.
ActiveCampaign FAQs
Below are some frequently asked questions for ActiveCampaign.Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign offers the following pricing plans:
- Starting from: US$15.00/month
- Pricing model: Subscription
- Free Trial: Available
Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, Getform, Getsitecontrol, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter/X, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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