ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

About ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

Pricing starting from:

US$9.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to ActiveCampaign

Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Business size

S M L

Deployment

  • Cloud-based
  • On-premise

Countries available

Australia, Belgium, Canada, China, Germany, Denmark, Spain, France, United Kingdom, Ireland, India, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, United States

Supported Languages

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Pricing starting from:

US$9.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to ActiveCampaign

Images

ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM
View 6 more
ActiveCampaign video
ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM

Features

Total features of ActiveCampaign: 91

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customisable Branding
  • Customisable CTAs
  • Customisable Templates
  • Customizable Fields
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimised Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Alternatives

Mailchimp

4.5
#1 Alternative to ActiveCampaign
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

ConvertKit

4.7
#2 Alternative to ActiveCampaign
ConvertKit is a marketing & lead generation automation solution aimed at professional bloggers, with opt-in forms, drip...

HubSpot Marketing Hub

4.5
#3 Alternative to ActiveCampaign
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

Keap

4.1
#4 Alternative to ActiveCampaign
Step up to all-in-one sales & marketing software designed for entrepreneurs, startups and larger teams. Our platform...

Reviews

Overall rating

4.6 /5
(1,737)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.3/5
Customer Support
4.5/5

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Showing 5 reviews of 1,737
Vance
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Affordable and powerful email marketing & automation

Reviewed on 01/07/2022

Overall quite pleasant. If performance and speed of the dashboard improve, ActiveCampaign would...

Overall quite pleasant. If performance and speed of the dashboard improve, ActiveCampaign would have way more raving fans.

Pros

Affordability and range of features are probably ActiveCampaign's biggest strength when compared with other enterprise-level email marketing & automation solutions. Customer service is pretty good as well, usually expecting a response in less than 24 hours.

Cons

Overall performance and speed of the dashboard. Navigating to pages and making changes to data are not snappy enough, which sometimes can result in misconfigurations.

Alternatives Considered

Sendinblue

Reasons for Choosing ActiveCampaign

Mostly price and several unused features by Hubspot

Reasons for Switching to ActiveCampaign

Affordability
Nick
Overall rating
  • Industry: Online Media
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Affordable Marketing Automation

Reviewed on 08/08/2022

As an online business owner, my email list is really the lifeblood of my business and one of my...

As an online business owner, my email list is really the lifeblood of my business and one of my biggest monthly expenses. ActiveCampaign has been a great investment and a service I'm happy to recommend.

Pros

I've been an ActiveCampaign customer since 2017 and have recommended it to dozens of friends over that time. It's super powerful marketing automation and email marketing software, for a great price. (I believe I'm on their lowest pricing tier.)

I like that I can easily integrate forms with other email collection tools to drive sign-ups (LeadPages, Group Leads, etc.) and create personalized welcome sequences and automations for different segments of my audience. Deliverability and open rates are strong.

Cons

I have 3 main gripes.

First, the reporting is weak. It would be cool to slice the new subscriber data by form to see what forms were driving the most sign-ups for a given time period. The only available option is the lifetime of that form. Since I have 100s of forms at this point, it's sometimes hard to tell where a spike in new subscribers is coming from.

Second, the customer support is frustrating. There's very little proactive effort made to troubleshoot any issue and they make you jump through a bunch of hoops.

Third, I wish they'd bring back area code geo-targeting. A few years ago, ActiveCampaign would assign subscribers an area code based on their IP address. This was super helpful for hosting local meetups whenever I'd travel. Now it seems they only assign a city, which is better than nothing, but not ideal.

Alternatives Considered

ConvertKit, Drip and GetResponse

Reasons for Choosing ActiveCampaign

I was looking for more flexibility in segmenting my audience. And it was a bonus that ActiveCampaign was more affordable as well.

Switched From

AWeber

Reasons for Switching to ActiveCampaign

Of all the email marketing services I shopped, ActiveCampaign had the best combination of the feature set I was looking for, ease of use, and price.
Aimee Rebekah
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Customer Service & User Experience led me to leave after 7 Years

Reviewed on 06/07/2022

I switched to Convert Kit.

100X better interface, they do email automation and I can use it as a...

I switched to Convert Kit.

100X better interface, they do email automation and I can use it as a CRM even though it does not advertise itself as a CRM. Also, it is just a much more user friendly space, they have excellent customer service, chat works, emails get answered and I feel taken care of.

Pros

I used Active Campaign for 7 years mainly because I had not found another software that integrated email marketing & a CRM. Also, I gained alot of subscribers during this time and developed alot of automations, but I really feel like I could have done this with any other software, I attribute it more to my actions and not the software. The software itself was painful to use the entire time due to regular glitches in the email editor which is from the internet stone age.

Cons

Recently, the experience with customer service has gone downhill and my user experience has been less than acceptable for a company I pay over $100 a month to. The chat does not work, when I report problems, my emails are not answered.

The emails are clunky to create and I just find myself avoiding writing emails (which is not like me) just because the interface and software itself does not provide a smooth or enjoyable experience. Their email editor is OLD, and even though they just did an upgrade, it still is just not anywhere close to Convert Kit, which is what I decided to switch to.

I am loyal and I will stick with something, especially software for as long as possible, because migrating data takes so much time and energy. But I became physically unable to give one more ounce of my time or energy to this software.

I recently had multiple poor customer service interactions. I found myself being led down multiple unnecessary paths to fix issues unrelated to my problem. I had a sense that they have new people who don't really know what they are doing.

Erin
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Active Campaign

Reviewed on 10/05/2022

I had tried using several other free email services in the past. Getting people to actually sign up...

I had tried using several other free email services in the past. Getting people to actually sign up was nearly impossible, even offering discounts and more, hardly anyone ever clicked "subscribe"- Active campaign allowed me to create a pop up window integrated with my website design, that will only pop up once on the main page for first time viewers (or until the cache is cleared). I also created a secondary sign up page where people can go to sign up if they missed the pop-up. This has taken me to large numbers of sign-ups, plus allowed me a way to integrate a 10% off coupon for subscribers after their email was confirmed. This has lead to numerous coupon uses of that 10% off in my store, proving the use of the pop up and offer. I send out monthly emails, keeping my subscribers informed and up to date on what is going on, increasing regular visits to my site and bumping regular sales. The email system is very easy to use.

Pros

The sole reason I decided to start a free trial with this software was because of the complete customization allowed for your email sign-ups and pop-up windows. No one likes to click though email sign-ups that look out of place or run by a 3rd party. With this I could create a system that blended seamlessly with my current website, allowing everything to look 100% integrated into the site itself.

Cons

So far the system has more functionalities than I will likely ever use. However, this is not a 'dislike'. While there are many functions I don't currently need (or understand) there may be a day that I use them, and there are several tutorials and documents available to help me understand these other features. Nothing about the system so far could qualify as something I dislike.

Alternatives Considered

Mailchimp

Reasons for Choosing ActiveCampaign

I do not have the coding ability to create pop-ups or many other interactive options. I built and maintain my own website, but my knowledge is limited. I needed a way to get people to actually SEE that I had a mailing list, and optional links and banners were not doing the trick. I also wanted everything to be integrated on my website, to match colors and themes and look like it belongs there.

Reasons for Switching to ActiveCampaign

I accidentally clicked the wrong link. I was initially looking for a free service, but after customizing the pop-up and integrating it into my website, I was glad I did and decided the quality of this product was worth the price.
Alex
Overall rating
  • Industry: E-Learning
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Our company depend on this software

Reviewed on 23/06/2022

I have been using ActiveCampaign daily for several years now and it is one of the most important...

I have been using ActiveCampaign daily for several years now and it is one of the most important software we use in our company. I am very satisfied and I plan on using it for as long I stay in business.

Pros

Very easy and user-friendly. It doesn't require a huge and steep learning curve

Cons

Customer support used to be better before they grew up as big as they are now. They had a live chat on every page and we could ask for help easily. Now, the customer support page is buried and hidden and not as easy to find.

Showing 5 reviews of 1,737 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

  • Starting from: US$9.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

ActiveCampaign has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

ActiveCampaign supports the following languages:

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ActiveCampaign integrates with the following applications:

123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk, Zendesk Sell, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin

ActiveCampaign offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for ActiveCampaign.