---
description: Learn how Dotdigital can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Dotdigital.
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title: Dotdigital Reviews, Prices & Ratings | GetApp UK 2026
---

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# Dotdigital

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> AI-powered marketing automation software that helps businesses worldwide create, send and report on cross-channel marketing campaigns.
> 
> Verdict: Rated **4.3/5** by 188 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Dotdigital

 Build email, SMS, WhatsApp and cross-channel marketing campaigns easily&#10;&#10; Use detailed purchase behaviour to create marketing segments based on customer transactions.&#10;&#10; Add behavioral web tracking data to your segments to send more personalized messages. &#10;&#10; Build emails using the built-in editor. Use fully integrated surveys and webforms and create custom landing pages.&#10;&#10; Use the testing feature to ensure your emails don't land in spam folders and optimize your emails for mobile devices.&#10;&#10; Use detailed, real-time reporting split by campaign, program and contact to track and analyze campaigns.&#10;&#10; Personalize campaigns using dynamic content, product recommendations, countdown timers and more&#10;&#10; Integrate with your tech stack to push real-time data into Dotdigital to fuel your campaigns. 200+ integrations with platforms including Shopify, Adobe Commerce, WooCommerce, Salesforce, HubSpot, Microsoft Dynamics and much more

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 188 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.3/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: dotdigital
- **Location**: London, UK
- **Founded**: 1999

## Commercial Context

- **Starting Price**: US$500.00
- **Pricing model**: Usage Based (Free Trial)
- **Pricing Details**: Contact for specific pricing data
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Arabic, Dutch, English, European Portuguese, Finnish, French, German, Hindi, Italian, Japanese, Polish, Russian, Spanish, Swedish, Thai, Traditional Chinese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 173 more

## Features

- A/B Testing
- AI Copilot
- API
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Automated Scheduling
- Autoresponders
- Behavior Analytics
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Contact Database
- Contact Management

## Integrations (57 total)

- Adobe Commerce
- Aurora
- BON Loyalty
- Bazaarvoice
- BigCommerce
- Bynder
- Databricks
- DinMo
- Drupal
- Dynamics 365
- Dynamics 365 Sales
- Eber
- Eventbrite
- Facebook Business Suite
- Fresh Relevance

... and 42 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Shopping Cart Software](https://www.getapp.co.uk/directory/97/shopping-cart/software)

## Related Categories

- [Shopping Cart Software](https://www.getapp.co.uk/directory/97/shopping-cart/software)
- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)
- [Landing Page Software](https://www.getapp.co.uk/directory/591/landing-page/software)
- [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software)
- [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software)

## Alternatives

1. [Brevo](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3439 reviews)
2. [Mailchimp](https://www.getapp.co.uk/software/8268/mailchimp) — 4.5/5 (17599 reviews)
3. [Gmail](https://www.getapp.co.uk/software/91602/gmail) — 4.8/5 (13397 reviews)
4. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2259 reviews)
5. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2922 reviews)

## Reviews

### "Dotmailer drivers our email marketing campaigns." — 5.0/5

> **Basiirat** | *23 August 2018* | Entertainment | Recommendation rating: 9.0/10
> 
> **Pros**: We migrated to Dotmailer from Bronto late last year and the difference was immediately clear. Dotmailer provides a clean and organized user interface making it very intuitive and thus helpful for users, especially new users. I love the drag and drop email creation feature and this makes it easier for us to create our weekly newsletter as against having to create newsletters from scratch.&#10;  The option to send sms to our contacts is an added bonus for Dotmailer.
> 
> **Cons**: I sometime experience Lag on the Dotmailer website. Also when working on newsletters,it will be great for work to be autosaved,ensuring if I suddenly get disconnected from the internet ; I do not need to start all over again.
> 
> We use Dotmailer to maintain a close relationship with our customers via emails,even when they are not currently patronizing us. Ensuring they will always have us in mind.

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### "Best Emailing Software" — 5.0/5

> **Samantha** | *2 May 2018* | Consumer Goods | Recommendation rating: 10.0/10
> 
> **Pros**: The ease of use. Setting up the design of emails is super easy compared to other softwares I've used. When I used Bronto Iwould have to set up the template using code. But on dotmailer I can easily drag and drop photos and text wherever I please and can quickly adjust colors, boarders, and spacing. It also has unique dynamic content options allowing you to pull things from your site and display them on the email. My favorite dynamic content feature is how you are able to have images/text change depending on who is opening the email. I often would send out offers with domestic only shipping and a separate one for international shipping, but using dotmailer I can have these both in the same email but depending on where I customer is located they see the offer relevant to them.
> 
> **Cons**: The only thing I dislike about Dotmailer is that when sending an email to a specific group of contacts you are unable to choose another group of contacts to exclude from the send. (So overlapping contacts won't receive an email)

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### "A great platform, if this was 2009 and not 2017" — 1.0/5

> **Judson** | *30 August 2017* | Apparel & Fashion | Recommendation rating: 0.0/10
> 
> **Pros**: The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.
> 
> **Cons**: Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.
> 
> A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

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### "11.16.18" — 4.0/5

> **Nicole** | *16 November 2018* | Nonprofit Organization Management | Recommendation rating: 7.0/10
> 
> **Pros**: Love the segmentation and automation features. Haven't used the new preferences section but that also looks like it will be helpful to our marketing.
> 
> **Cons**: I wish dotmailer were connected with Facebook so we could create lead generation ads. Is this something that will be possible in the future?

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### "Great platform for building consumer email marketing programs" — 4.0/5

> **Jessica** | *21 August 2018* | Consumer Goods | Recommendation rating: 8.0/10
> 
> **Pros**: It's easy to use, especially the design features, and the help resources are very thorough.
> 
> **Cons**: A little bit of a learning curve in integration with our Magento platform (but that's what our website dev company is for).
> 
> We have yet to use the full functionality, but overall I've been very please with dotmailer, especially it's automated email program functionality and design tools.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/515/dotmailer)

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