Salesforce Marketing Cloud

About Salesforce Marketing Cloud

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Pricing starting from:

US$1,250.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Australia, Austria, Belgium, Brazil, Canada and 28 others

Supported Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Pricing starting from:

US$1,250.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
View 9 more
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Features

Total features of Salesforce Marketing Cloud: 162

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Automated Publishing
  • Autoresponders
  • Behaviour Tracking
  • Behavioural Analytics
  • Brand Management
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimisation
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customisable Branding
  • Customisable CTAs
  • Customisable Forms
  • Customisable Reports
  • Customisable Templates
  • Customizable Fields
  • Customization
  • Dashboard
  • Data Capture and Transfer
  • Data Import/Export
  • Data Recovery
  • Data Visualisation
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Interaction Tracking
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile-Optimized Email
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritisation
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real Time Data
  • Real Time Reporting
  • Real-Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

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Reviews

Overall rating

4.2 /5
(486)
Value for Money
3.8/5
Features
4.2/5
Ease of Use
3.8/5
Customer Support
3.9/5

Already have Salesforce Marketing Cloud?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 486
Aaron
Aaron
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful, but complex

Reviewed on 28/01/2019

Pros

This software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.

Cons

There are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.

Walter
Overall rating
  • Industry: Higher Education
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

SFMC

Reviewed on 21/01/2020

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of...

This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Pros

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Cons

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Sandra
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Expensive and cumbersome with little support

Reviewed on 07/10/2020

Love what the product is capable of doing. But it takes a significant amount of time and money...

Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Pros

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Cons

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Richard
Richard
Overall rating
  • Industry: Telecommunications
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Knowledge of customer and company information

Reviewed on 04/04/2023

It is the basis for activity and project information linked to daily reporting information from...

It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

Pros

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Cons

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Margareth
Margareth
Overall rating
  • Industry: Market Research
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Efficiently manages inetracciones with clients

Reviewed on 14/01/2023

Management of intractions and control of services to clients, a good marketing tool

Management of intractions and control of services to clients, a good marketing tool

Pros

What I like most about this tool is its ease of implementation, this being a good tool to get to know the specific customer we are referring to, it is a system that stores and compiles information to better reach customers and maintain more direct with them

Cons

I have no criticism or anything negative to contribute because for the functions it has it is one of the most efficient in this type of industry, it is also quite easy to understand and add to business tools

Showing 5 reviews of 486 Read all reviews

Salesforce Marketing Cloud FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud.

Salesforce Marketing Cloud offers the following pricing plans:

  • Starting from: US$1,250.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month

Salesforce Marketing Cloud has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Salesforce Marketing Cloud supports the following languages:

Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese

Salesforce Marketing Cloud supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Salesforce Marketing Cloud integrates with the following applications:

Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter/X, Vidyard

Salesforce Marketing Cloud offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Salesforce Marketing Cloud.