About Salesforce Marketing Cloud
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Pricing starting from:
US$4,800.00
- Free Version
- Free Trial
- Subscription
Key benefits of Salesforce Marketing Cloud
The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$4,800.00
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Salesforce Marketing Cloud: 160
Alternatives
SugarCRM
Salesforce Platform
Dotdigital
Emma
Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Comprehensive Marketing Automation Tool with Powerful Features
Reviewed on 23/03/2023
Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs,...
Salesforce Marketing Cloud has been a comprehensive and effective solution for our marketing needs, offering a wide range of features and integrations. The Journey Builder feature, in particular, has allowed us to automate our campaigns and engage with our customers throughout their journey.
Pros
The most likable feature of Salesforce Marketing Cloud is the Journey Builder feature, which allows businesses to automate their marketing campaigns and engage with their customers throughout their journey.
Cons
One of the things I dislike about Salesforce Marketing Cloud is the pricing model, which can be quite expensive for small and medium-sized businesses. However, we believe that the platform's features and capabilities justify the cost, especially for larger businesses.
- Industry: Insurance
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Definitely a step up from MailChimp
Reviewed on 05/09/2019
Pros
This software makes it easy to build professional looking emails that add all the information you need with drag and drop
Cons
IT is sometimes hard to organize and sort files
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
A huge waste of time
Reviewed on 24/04/2020
Working with the support team is extremely painful. We spent hours over multiple weeks showing them...
Working with the support team is extremely painful. We spent hours over multiple weeks showing them our issues over video. Their premium support resources often couldn't figure out how to resolve our issues. It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Pros
I don't like anything about this software.
Cons
The integration with Salesforce is WAY oversold in the marketing materials. Moving data back and forth between the two products is extremely finicky and prone to breaking. Expect lots of duplication of data and lists that will invariably be out of sync. Managing email opt out lists with two systems of record from the same company is a CAN-SPAM nightmare. The integration's administrative tools can't be accessed in lightning. The customer facing unsubscribe and profile management pages look like shit and can't be branded or customized. They are so old, they still provide customers a warning about using HTML emails with AOL. Your Salesforce users will see email sends and interactions in contact records for some but not all emails sent via marketing cloud. If you try to send to a campaign or report from Salesforce, email personalization won't work. Same thing for transactional emails. You will have to send every single piece of personalization data in the API call to marketing cloud, because MC won't be able to find it on its own, even though it has a list of all these attributes and is supposedly syncing with Salesforce. There is single sign on, but only by request, and provisioning of accounts is not supported. Journeys will break the minute you make the slightest change to them. Trying to split journeys based on Salesforce attributes often just doesn't work. Because it's Salesforce, anything you would actually want to do with this software comes at an additional cost.
Reasons for Switching to Salesforce Marketing Cloud
We chose MC over other tools because we were sold a native, deep integration with Salesforce. What we received was hacked together and barely functional. We can't wait to switch to another platform, even though it will result in a lot of rework on our end.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Great platform with personalization
Reviewed on 14/04/2023
Pros
Salesforce Marketing Cloud integrates seamlessly with Salesforce CRM, providing a comprehensive view of customer interactions across multiple channels and offers advanced segmentation and personalization capabilities, allowing businesses to deliver targeted and relevant content to their customers it also provides a comprehensive platform for multi-channel marketing automation, including email, mobile, social media, and web.
Cons
Can be expensive for small businesses and startups, as it is primarily designed for enterprise-level businesses, it may have limited integrations with other tools.
- Industry: Hospitality
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Automate Engagement and Optimize Performance
Reviewed on 31/03/2023
Overall while this is a very expensive tool you can trigger real-time events while customers browse...
Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on predictive behavior which ultimately increases revenue.
Pros
The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.
Cons
The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.
Alternatives Considered
ActiveCampaignSwitched From
HubSpot Marketing HubSalesforce Marketing Cloud FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud.Q. What type of pricing plans does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following pricing plans:
- Starting from: US$4,800.00
- Free Trial: Not Available
Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.
Q. Who are the typical users of Salesforce Marketing Cloud?
Salesforce Marketing Cloud has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Salesforce Marketing Cloud support?
Salesforce Marketing Cloud supports the following languages:
Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
Q. Does Salesforce Marketing Cloud support mobile devices?
Salesforce Marketing Cloud supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Salesforce Marketing Cloud integrate with?
Salesforce Marketing Cloud integrates with the following applications:
Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter/X, Vidyard
Q. What level of support does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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