Salesforce Marketing Cloud
About Salesforce Marketing Cloud
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Pricing starting from:
US$1,250.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Salesforce Marketing Cloud
The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$1,250.00/month
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Salesforce Marketing Cloud: 162
Alternatives
SugarCRM
Salesforce Platform
Marketo Sales Connect
Dotdigital
Reviews
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- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
This tool helps lead creation and marketing analysis
Reviewed on 06/02/2023
Marketing, customer service, identifying problems, and finding solutions are all key to improving...
Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon.
Pros
The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent.
Cons
It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Marketers can quickly and easily create campaigns, track performance, and measure
Reviewed on 08/12/2022
I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased...
I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.
Pros
The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.
Cons
One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.
- Industry: Consumer Goods
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Everything broke all the time and it had a significant negative impact on revenue
Reviewed on 04/02/2022
Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing...
Never have I been so frustrated and upset with a platform as I have with SFMC. I run the marketing department for a small e-commerce company and SFMC was the cause of so many headaches. We encountered problem after problem with them (many noted in the "cons" section of this review") and our account manager / customer support was very frequently unable to successfully troubleshoot the issue. My small team had to spend hundreds of hours troubleshooting significant, bottom-line impacting issues caused by the platform with little to no help from Salesforce. At one point, we couldn't send any emails out of the platform for a number of weeks (the platform showed a 0% delivered rate), which, as an e-commerce company, drastically impacted sales and reduced our revenue. We also can't set up basic journeys in the platform, like abandoned carts, browse abandonments, win-back campaigns, post-purchase campaigns, or birthday/anniversary campaigns, meaning our email marketing program relies solely on a stead push of one-off marketing messages.
Unless you have a large IT team with plenty of bandwidth to implement Salesforce and continually troubleshoot it, look elsewhere. SFMC is not a fit product to be on the market
Pros
Robust data features, but difficult to deploy without technical resource
Cons
- Transactional emails randomly turned off for months
- error on SFMCs part caused high SPAM rating on our account, so very few emails on our list were receiving messages
- no conversion tracking
- very little integration with company or Google analytics
- implementation was a nightmare and was never completed
- DMARC/DKIM/SPF never set up
- UX/UI difficult to use
- support was terrible and couldn't even help us set up an abandoned cart email
- Industry: Food & Beverages
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Outstanding software in digital marketing
Reviewed on 14/09/2022
My overall experience on this software is brilliant and i personally refer to my colleague to use...
My overall experience on this software is brilliant and i personally refer to my colleague to use it for email marketing.
Pros
It is a brilliant software for email marketing, email automation, social media marketing, leads generation, email management and for effective generation of email.
Cons
I didn't find it any features useless. However, it should be updated with new version.
Alternatives Considered
SendGridReasons for Choosing Salesforce Marketing Cloud
Because I'm looking for new software with new and extra ordinary features.Switched From
SendGridReasons for Switching to Salesforce Marketing Cloud
Because I find some new and interesting features in Salesforce Marketing Cloud.- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
SFMC is a great tool!
Reviewed on 16/10/2023
Overall the experience is great. Support is great and quick and it works great for more complex...
Overall the experience is great. Support is great and quick and it works great for more complex campaigns.
Pros
The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.
Cons
The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.
Salesforce Marketing Cloud FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud.Q. What type of pricing plans does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following pricing plans:
- Starting from: US$1,250.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month
Q. Who are the typical users of Salesforce Marketing Cloud?
Salesforce Marketing Cloud has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Salesforce Marketing Cloud support?
Salesforce Marketing Cloud supports the following languages:
Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
Q. Does Salesforce Marketing Cloud support mobile devices?
Salesforce Marketing Cloud supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Salesforce Marketing Cloud integrate with?
Salesforce Marketing Cloud integrates with the following applications:
Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter/X, Vidyard
Q. What level of support does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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See all software categories found for Salesforce Marketing Cloud.
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