About Salesforce Marketing Cloud

Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

The platform offers a range of capabilities to drive growth, including unified profiles and analytics to action data faster, Agentforce to deploy smarter campaigns and personalize content, and real-time personalization powered by contextual customer data. Businesses can create impactful campaigns more quickly with the help of AI-based tools that optimize every step of the campaign process. The platform also enables seamless engagement across the customer lifecycle, from email and mobile to advertising and web, to drive growth and loyalty.

Salesforce Marketing Cloud is suitable for businesses of any size or industry. It provides a connected suite of tools built on the Salesforce platform, allowing for the unification and activation of first-party customer data, audience segmentation, campaign management and automation, performance insights, and cross-channel personalization. With the platform's proven ability to increase marketing ROI, customer lifetime value, and engagement while decreasing customer acquisition costs, Salesforce Marketing Cloud empowers organizations to achieve marketing and growth goals.

Pricing starting from:

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Salesforce Marketing Cloud

  • Unifies customer data across channels to enable personalized marketing at scale.
  • Automates repetitive tasks with AI to boost productivity and efficiency.
  • Provides actionable insights through analytics to optimize marketing performance.
  • Facilitates seamless collaboration between sales, service, and marketing teams.
  • Scales capabilities to support business growth and changing needs.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Countries available

    Australia, Austria, Belgium, Brazil, Canada and 28 others

    Supported Languages

    Chinese, Czech, Danish, Dutch, English and 16 others

    Pricing starting from:

    US$25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

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    Features

    Total features of Salesforce Marketing Cloud: 170

    • A/B Testing
    • AI/Machine Learning
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Ad Network Integration
    • Ad hoc Reporting
    • Alerts/Notifications
    • Archiving & Retention
    • Asset Lifecycle Management
    • Audience Targeting
    • Audio File Management
    • Automated Publishing
    • Autoresponders
    • Behaviour Tracking
    • Behavioural Analytics
    • Brand Management
    • Brand Tracking
    • CAN-SPAM Compliance
    • CRM
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Canned Responses
    • Categorisation/Grouping
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Commenting/Notes
    • Competitive Analysis
    • Configurable Workflow
    • Contact Management
    • Content Library
    • Content Management
    • Content Publishing Options
    • Conversion Rate Optimisation
    • Conversion Tracking
    • Customer Engagement
    • Customer Experience Management
    • Customer History
    • Customer Journey Mapping
    • Customer Segmentation
    • Customer Surveys
    • Customisable Branding
    • Customisable CTAs
    • Customisable Forms
    • Customisable Reports
    • Customisable Templates
    • Customizable Fields
    • Customization
    • Dashboard
    • Dashboard Creation
    • Data Capture and Transfer
    • Data Connectors
    • Data Import/Export
    • Data Recovery
    • Data Security
    • Data Visualisation
    • Document Classification
    • Document Management
    • Document Storage
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Electronic Forms
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Monitoring
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • File Management
    • Filtering
    • For Marketing and Advertising
    • For Startups
    • For iPad Devices
    • Forms Management
    • Full Text Search
    • Image Editing
    • Image Library
    • Inbox Management
    • Interaction Tracking
    • KPI Monitoring
    • Keyword Filtering
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Lead Scoring
    • Lead Segmentation
    • List Management
    • Loyalty Program
    • Marketing Automation
    • Marketing Calendar
    • Marketing Management
    • Metadata Management
    • Mobile Access
    • Mobile Optimization
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Attribution
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Marketing
    • Multi-Language
    • Multiple User Accounts
    • Multivariate Testing
    • Performance Metrics
    • Post Scheduling
    • Predictive Analytics
    • Prioritisation
    • Prospecting Tools
    • Publish Scheduling
    • Queue Management
    • ROI Tracking
    • Real-Time Analytics
    • Real-Time Data
    • Real-Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Management
    • Rewards Management
    • Role-Based Permissions
    • Routing
    • SEO Management
    • SMS Marketing
    • Sales Activity Management
    • Sales Analytics
    • Sales Pipeline Management
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Signature Management
    • Single Page View
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Tagging
    • Template Management
    • Text Editing
    • Third-Party Integrations
    • Transaction History
    • User Management
    • Version Control
    • Video Support
    • Visual Analytics
    • WYSIWYG Editor
    • Website Analytics
    • Website Management
    • Website Visitor Tracking
    • Whitelisting/Blacklisting
    • Workflow Management
    • eCommerce Management

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    Reviews

    Overall rating

    4.2 /5
    (520)
    Value for Money
    3.8/5
    Features
    4.3/5
    Ease of Use
    3.8/5
    Customer Support
    3.9/5

    Already have Salesforce Marketing Cloud?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 520
    Lindsey Raye
    Lindsey Raye
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 10,000+ Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    SFMC is a robust system great for dynamic development

    Reviewed on 19/02/2024

    Pros

    The ability to test emails with different dev ops test files

    Cons

    Cumbersome and a lot of repetitive tasks

    Ellese
    Overall rating
    • Industry: Luxury Goods & Jewelry
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    My Remarkable Experience with Salesforce Marketing Cloud

    Reviewed on 30/09/2024

    Sales and marketing teams in my organization connect in one place with the help of Salesforce...

    Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

    Pros

    With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

    Cons

    I face zero flaws when utilizing Salesforce Marketing Cloud.

    Noel
    Overall rating
    • Industry: Computer & Network Security
    • Company size: Self Employed
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    My Salesforce Marketing Cloud review 2023

    Reviewed on 03/05/2023

    Pros

    For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

    Cons

    For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

    Cheyenne
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2–10 Employees
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Amazing tool

    Reviewed on 04/11/2024

    Pros

    How easy it is to add new marketing items to it

    Cons

    I dont dislike anything about it. It is very useful

    Khevana
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great Marketing automation tool

    Reviewed on 23/09/2024

    We have been using the marketing cloud for the last few years. It has so many hidden benefits to it...

    We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys

    Pros

    Great marketing automation tech for complex automation and detailed customer footprint tracking

    Cons

    It is a complex product and we need to understand the platform before beginning any solution

    Showing 5 reviews of 520 Read all reviews

    Salesforce Marketing Cloud FAQs

    Below are some frequently asked questions for Salesforce Marketing Cloud.

    Salesforce Marketing Cloud offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month

    Salesforce Marketing Cloud has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Salesforce Marketing Cloud supports the following languages:

    Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese

    Salesforce Marketing Cloud supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Salesforce Marketing Cloud integrates with the following applications:

    Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Twitter/X, Vidyard

    Salesforce Marketing Cloud offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Salesforce Marketing Cloud.