iContact

Email marketing & social media marketing software

4.5 /5 (523 reviews) Write a Review!

iContact Overview

What is iContact?

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and social media posts. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.

The social media feature enables users to schedule messages on Facebook, Twitter and LinkedIn. Users can add social share buttons to emails and increase reach, as well as include a sign-up form on Facebook pages to turn existing fans into email contacts.

iContact Overview

Pricing

Starting from
US$14.00/month

Pricing options

Free Trial
Subscription
Value for money

From $14 /month for 500 subscribers (Essential Plan) or $99 /month (Professional Plan)

Annual pricing reflects 15% discount for 12 month pre-pay


iContact Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

Build a custom layout or choose a design from the customizable template library
A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
Automation gives users complete control over campaign send times
Learn what works best and what doesn’t with performance reporting
Merge fields
Easily design and embed custom sign-up forms on the site and manage subscribers
iContact video iContact video iContact video iContact video iContact video iContact video iContact screenshot: Build a custom layout or choose a design from the customizable template library iContact screenshot: A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience iContact screenshot: Automation gives users complete control over campaign send times iContact screenshot: Learn what works best and what doesn’t with performance reporting iContact screenshot: Merge fields iContact screenshot: Easily design and embed custom sign-up forms on the site and manage subscribers

iContact Reviews for UK Users

iContact Reviews for UK Users

Overall rating
4.5
/
5
Excellent
313

Very good
161

Average
43

Poor
5

Terrible
1

Value for Money
4.4
Features
4.2
Ease of Use
4.4
Customer Support
4.7
91% recommended this app
Trevor K.

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.


Karen C.

Works great for us

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.


Diane R.

Excellent for third party management of accounts

Customer service is great. I've had four different account managers and all of them have been excellent.


Verified Reviewer

I've used iContact for the last five years.


Brynn S.

Great for Email Marketing

Overall, iContact is great for sending our mass emails to our guests and we will continue to use for years to come.


Trevor K.

A Solid Email Platform

Used Daily for 1+ year
Reviewed on 20/12/2017
Review Source: Capterra

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Karen C.
Industry: Information Technology & Services
Company size: 11-50 Employees

Works great for us

Used Monthly for 2+ years
Reviewed on 12/02/2020
Review Source: Capterra

We've had to contact support a couple of times and they have been helpful. The level we purchased isn't a comprehensive marketing solution. But we came back to it after having trouble with ClickDimensions, it actually works better.

Pros

When I want to send out an email, I go into my list of prior emails, make changes, and send. It's very easy. It has all of the functionality we need for sending out bulk emails.

Cons

The editor is a bit clunky. It does take a bit of time to create a new email format. Sometimes it doesn't behave like it is supposed to. But once you save that new format you can use it over and over.

Response from iContact

Hello Karen,

Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate it!

All the best,

Carlos, Customer Marketing Manager

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Diane R.
Industry: Hospitality
Company size: 11-50 Employees

Excellent for third party management of accounts

Used Daily for 2+ years
Reviewed on 17/11/2020
Review Source: Capterra

Customer service is great. I've had four different account managers and all of them have been excellent.

Pros

. I have multiple clients that I do emailing for. I'm able to set up accounts for each one of my clients and keep their information separate. They get their own usernames and passwords and can access statistics while I can manage each accounts list, email design/layout and track and compare results.

Cons

The costs associated with every little add on feature. You often have to buy entire packages to take advantage of a single feature. I would prefer to be able to buy those feature "ala carte".

Response from iContact

Hello Diane,

Thank you for taking the time to leave this detailed feedback for us, we greatly appreciate that you took the time.

All the best,

Carlos, Customer Marketing Manager

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Company size: 11-50 Employees

I've used iContact for the last five years.

Used Daily for 2+ years
Reviewed on 05/04/2018
Review Source: Capterra

Pros

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

Cons

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Response from iContact

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Brynn S.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Great for Email Marketing

Used Daily for 2+ years
Reviewed on 23/09/2020
Review Source: Capterra

Overall, iContact is great for sending our mass emails to our guests and we will continue to use for years to come.

Pros

iContact is great for companies who need to send out mass emails to their guests and customers. It's fairly easy to learn and has a variety of different features to use.

Cons

The one main con for this software is that it loads very slow. If you are looking to draft and email, it takes about 3 minutes for the landing page to load. 3 minutes might not seem that long, but when you have to draft numerous emails, it adds up.

Response from iContact

Hello Brynn,

Thank you for taking the time to leave some feedback for us, we greatly appreciate it.

We will most definitely go over the items that you raised here.

All the best,

Carlos, Customer Marketing Manager

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 6.0/10

User recommendation
8.5/10
Based on 523 user ratings
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iContact Pricing

iContact Pricing

Starting from
US$14.00/month
Free Trial
Subscription
Value for money

From $14 /month for 500 subscribers (Essential Plan) or $99 /month (Professional Plan)

Annual pricing reflects 15% discount for 12 month pre-pay

From $14 /month for 500 subscribers (Essential Plan) or $99 /month (Professional Plan)

Annual pricing reflects 15% discount for 12 month pre-pay

Value for Money
4.4/5
Based on 523 user ratings
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iContact Features

iContact Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4.2/5
Based on 523 user ratings
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Categories

Additional information for iContact

Additional information for iContact

Key features of iContact

  • A/B split testing
  • API integration
  • Audience segmentation
  • Automation
  • Custom sign-up form creation
  • Drag & drop editor
  • Email campaign management
  • Email newsletters
  • HTML editor option
  • Instant SpamCheck
  • Integrations with 3rd party apps
  • List management
  • Muti-user accessibility
  • Online surveys
  • Performance reporting
  • Pre-built design template library
  • Responsive email layouts
  • Salesforce integration
  • Schedule delivery
  • Segment by custom fields
  • Social media scheduling
  • Subscriber engagement score
  • Subscriber management

Benefits

  • iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.

  • iContact FAQs

    iContact FAQs

    Below are some frequently asked questions for iContact.

    Q. What type of pricing plans does iContact offer?

    iContact offers the following pricing plans:

    Starting from: US$14.00/month

    Pricing model: Subscription

    Free Trial: Available

    From $14 /month for 500 subscribers (Essential Plan) or $99 /month (Professional Plan) Annual pricing reflects 15% discount for 12 month pre-pay

    Q. What are the main features of iContact?

    iContact offers the following features:

    • A/B split testing
    • API integration
    • Audience segmentation
    • Automation
    • Custom sign-up form creation
    • Drag & drop editor
    • Email campaign management
    • Email newsletters
    • HTML editor option
    • Instant SpamCheck
    • Integrations with 3rd party apps
    • List management
    • Muti-user accessibility
    • Online surveys
    • Performance reporting
    • Pre-built design template library
    • Responsive email layouts
    • Salesforce integration
    • Schedule delivery
    • Segment by custom fields
    • Social media scheduling
    • Subscriber engagement score
    • Subscriber management

    Q. Who are the typical users of iContact?

    iContact has the following typical customers:

    Small Business, Non Profit, Freelancers, Mid Size Business

    Q. What languages does iContact support?

    iContact supports the following languages:

    English

    Q. What type of pricing plans does iContact offer?

    iContact has the following pricing plans:

    Subscription

    Q. Does iContact support mobile devices?

    We do not have any information about what devices iContact supports

    Q. What other apps does iContact integrate with?

    iContact integrates with the following applications:

    123FormBuilder, Bedrock Data, Bitium, Call Loop, Cyfe, Flipcause, Formstack Forms, Freshdesk, LiveChat, Velocify

    Q. What level of support does iContact offer?

    iContact offers the following support options:

    Knowledge Base, Phone Support, Video Tutorials, Forum, FAQs