About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

US$10.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Mailchimp

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 7 others, Spain, France, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, Spanish, pt-br

    Pricing starting from:

    US$10.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Mailchimp

    Images

    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - Use email templates and widgets to create fully customized emails
    Mailchimp Software - Automate business processes including follow-ups, email notifications, order confirmations and more
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
    Mailchimp Software - Create segmented subscriber lists to target with campaigns
    View 8 more
    Mailchimp video Mailchimp video Mailchimp video Mailchimp Software - Monitor click performance with reports on average open and click rates Mailchimp Software - Use email templates and widgets to create fully customized emails Mailchimp Software - Automate business processes including follow-ups, email notifications, order confirmations and more Mailchimp Software - Track performance with reports and summaries on any device Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from Mailchimp Software - Create segmented subscriber lists to target with campaigns

    Features

    Total features of Mailchimp: 122

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioural Targeting
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Content Management
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Segmentation
    • Customer Surveys
    • Customisable CTAs
    • Customisable Forms
    • Customisable Templates
    • Customizable Fields
    • Dashboard
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronisation
    • Delivery Tracking
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For iPad Devices
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Nurturing
    • List Management
    • Live Chat
    • Location Tracking
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimised Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Offline Response Collection
    • Performance Metrics
    • Personalisation
    • Post Scheduling
    • Preview Functionality
    • Question Branching
    • Question Library
    • Question Piping
    • Randomisation
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Support Audio/Images/Video
    • Survey Builder
    • Team Management
    • Template Management
    • Third Party Integrations
    • URL Customisation
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    4.5 /5
    (14,549)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 14,549
    Pedro B.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Automation of emails necessary for companies and for those who are starting to market

    Reviewed on 06/08/2021

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course,...

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.

    But it is still an extraordinary and well-recognized tool.

    I know a lot of people who use it and don't give up.

    I still recommend it to many entrepreneurs who are starting out in online sales.

    Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

    Pros

    MailChimp appeared to me by chance,

    And I chose to use it for my work.

    A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

    Pluses: It's totally intuitive and has a top-notch layout.

    It caught my attention when I created some Landing Pages and came across several models. Totally free.

    Totally accurate and timely email sequence.

    Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

    The tools are multi-channel, essential for any service.

    In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

    Whether consulting a plan or making a budget, support and service are accurate and attentive.

    intuitive tool;

    excellent usability;

    great cost / benefit;

    very good delivery rate;

    lots of free features (A/B testing, email automation and integrations)

    good educational content.

    Cons

    It really is great marketing software though, even
    there is automation,

    The features are basic;

    tool all in English and
    it is not possible to create landing pages optimized for a higher return.

    You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

    However, it is still useful for any service or company.

    Emeka A.
    Overall rating
    • Industry: Real Estate
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    "Automation of messages vital for organizations and for the people who are beginning to...

    Reviewed on 05/09/2021

    It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate;...

    It has this magnificent convenience; extraordinary advantage; generally excellent conveyance rate; heaps of free provisions (testing, email computerization and reconciliations) great instructive substance.

    Pros

    Overall involvement in the device is awesome, it was useful in all viewpoints I required. Obviously, a free arrangement consistently has limits, however the paid arrangement likewise introduced a few focuses that in my work model were fundamental. Be that as it may, it is as yet a phenomenal and all around perceived instrument. I know many individuals who use it and don't stop talking positive about it. I actually prescribe it to numerous business visionaries who are just starting out in online deals. Mailchimp is awesome.

    MailChimp appeared to me by some coincidence, And I decided to utilize it for my work. An incredible choice for those simply beginning or for little, medium or enormous organizations that need to automate contact with their clients. It's absolutely instinctive and has a first rate design. It grabbed my eye when I made some Landing Pages and ran over a few models. Thoroughly free. Absolutely precise and opportune email arrangement. Another positive point is the quantity of clients that we can store in the free arrangement, up to 3000 contacts.

    Cons

    It truly is incredible promoting programming, however, even as there is robotization, the provisions are essential; instrument are all in English and it is beyond the realm of imagination to expect to make greeting pages upgraded for a better yield.

    Wendy C.
    Overall rating
    • Industry: E-Learning
    • Company size: 2-10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Not for a Beginner

    Reviewed on 13/01/2021

    I like how versatile to create your email templates with different designs but I really dislike the...

    I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
    Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

    Pros

    It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
    Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

    Cons

    Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
    I personally did not feel at ease in using the software as it is quite confusing at times.
    For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.

    It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.

    As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

    Henry C.
    Overall rating
    • Industry: Restaurants
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great for freelancer and SMB email marketing, not a CRM replacement

    Reviewed on 30/09/2021

    MailChimp is the industry standard for a reason, and you get all the benefits you would expect from...

    MailChimp is the industry standard for a reason, and you get all the benefits you would expect from going with a big brand name. Solid customer support (for paid tiers), excellent uptime, and all the features you need and most of the features you want. I personally have never found the landing pages or social media ad features useful, and I do not think MailChimp can effectively do the job of a CRM, but as far as email marketing goes, this is my favorite.

    Pros

    Getting started with MailChimp is easy and affordable. It might be free depending on your audience size. I have used other email platforms like ConstantContact, iContact, Marketing Cloud, and HubSpot, and in terms of features MailChimp is at least on par with them.

    MailChimp is a full email marketing platform, including subscriber management and segmenting, email design, design asset library, email automation, user email preferences portal management, sign-up forms, and even landing pages. I have found all of their features user friendly. I have my frustrations with MailChimp, but it succeeds in striking a difficult balance: it is user-friendly enough to be implemented and used by someone with minimal tech background, but can be built out to greater complexity and robustness if the user is tech savvy.

    Another benefit that you find with popular tools like this is the deep learning resources. Tons of forums, questions, how-tos, etc. Whatever issue you run into, it has likely been asked and answered.

    MailChimp would be, and has been, my go-to for freelancer and small business needs. And I have also used it for marketing large, multi-location and multi-brand companies, with no issues. It's flexible and reliable, and when you're about to hit "send" to 100k people, that's critical.

    Cons

    Pricing can get steep at certain stages of business growth. Switching to business and pro tiers incurs a sharp increase in monthly pricing, and in addition you get charged more as your list grows. Cost creep can be sudden and shocking for truly bootstrapped businesses.

    A big potential issue is that MailChimp has been touting itself as a CRM lately. I do not think it makes a good CRM replacement for any size business, except perhaps a freelancer with a small contact list. The data management and manipulation features are too basic.

    Data management tools are weak.

    Some tracking issues, but this is such a convoluted and changing area it's hard to know where the issue lies. Specifically, if I leave "click tracking" enabled on a campaign, MailChimp will override my source/medium tags in third party site tracking.

    Alternatives Considered

    iContact, Constant Contact and HubSpot Marketing Hub

    Reasons for Switching to Mailchimp

    2 factors drove the decision: - pricing vs features, we didn't want to go totally bare bones but we also didn't have a complex enough ecosystem to require Salesforce-level tools; - Team familiarity. The client I currently use MailChimp for had some past experience with MailChimp, which made start up time quicker.
    Krishnamoorthy K.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mailchimp is the best email marketing software

    Reviewed on 26/09/2021

    Our entire marketing department relies on Mailchimp to communicate with customers. It is our first...

    Our entire marketing department relies on Mailchimp to communicate with customers. It is our first option when it comes to email automation and marketing that is simple and straightforward. We've been using it as our primary email marketing tool for quite some time. Among other things, we utilize it to create our email templates and send large numbers of emails to a specific set of individuals. After that, we keep note of how many conversations we are having as a result of the exercise. Mailchimp offers a plethora of useful tools that we really like using, such as email automation. Additionally, it enables us to create our own email templates as well as import from other sources. Mailchimp is a fantastic platform for any kind of company that wants to send out emails to its consumers on a regular basis.

    Pros

    Mailchimp is a fantastic email marketing tool for anybody just getting started, as well as for agencies who have a large number of early-stage customers to handle. When you move into more complex automation, you may find that you need to seek solutions that are more established. This is the place to go if you want visually appealing emails and a simple user interface to work with.
    It's always simple to use and makes intuitive sense. There are relatively few occasions when I come across anything that is not working properly. It is very dependable, and I am well-aware of what to anticipate while I am working on the platform.

    Cons

    When delivering through Zapier or WordPress, we need the ability for people on an existing list to have their tags changed without having to create a new list. I'd really want to see a visual automation builder implemented. Mailchimp should additionally provide manual domain verification as a feature. In order to utilize Mailchimp, we must first generate an email and then import it into the system, which may be difficult for novice users. It would be fantastic if there was an alternative for manual nameserver verification.

    Alternatives Considered

    GetResponse

    Reasons for Choosing Mailchimp

    Because Seninblue had a limit on their daily emails sent on the free plan which is 300 emails per day. The Mailchimp basic plan is much cheaper than Sendinblue with more features.

    Switched From

    Sendinblue

    Reasons for Switching to Mailchimp

    I choose Mailchimp based on the customer reviews and recommendations I got from other Mailchimp users.
    Showing 5 reviews of 14,549 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$10.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Mailchimp supports the following languages:

    English, French, Spanish, pt-br

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Autopilot, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Sciences, ConnectWise Manage, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Facebook for Business, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoToWebinar, Google Analytics, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, Magento Commerce, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Microsoft 365, Microsoft Excel, Mindbody, Mojo Help Desk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Commerce Cloud, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk, Zendesk Sell, Zoho CRM, Zoho Forms, Zyprr, amoCRM, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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