--- description: Learn how Mailchimp can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Mailchimp. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Mailchimp Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Email Management Software](/directory/306/email-management/software) > [Mailchimp](/software/8268/mailchimp) # Mailchimp Canonical: https://www.getapp.co.uk/software/8268/mailchimp Page: 1 / 703\ Next: [Next page](https://www.getapp.co.uk/software/8268/mailchimp?page=2) > Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels. > > Verdict: Rated **4.5/5** by 17549 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Mailchimp Enables data-driven marketing through real-time user behavior insights and artificial intelligence tools. Offers integrated email and SMS campaigns to reach audiences across multiple channels. Provides intuitive automations and analytics to optimize marketing performance and save time. Features a drag-and-drop builder and a wide selection of templates for easy content creation. Supports seamless integration with over three hundred apps and platforms for enhanced workflow. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 17549 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Intuit - **Founded**: 1983 ## Commercial Context - **Starting Price**: US$13.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Standard - $13.5/per month - Premium - $270.05/per month - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Brazilian Portuguese, English, French, German, Italian, Spanish - **Available Countries**: Australia, Brazil, Canada, France, Germany, India, Italy, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Abandoned Cart Saver - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Audience Targeting - Automated Publishing - Automated Responses - Automated Scheduling - Autoresponders - Behavior Analytics - Behavioural Analytics - Behavioural Targeting - Brand Guidelines - CAN-SPAM Compliance - CRM ## Integrations (210 total) - 123FormBuilder - 40Nuggets - AWeber - Accelo - Accumulus - ActiveCampaign - Acuity Scheduling - AdRoll - Administrate Training Management - Adobe Commerce - Agile CRM - Aircall - Airtable - AlertBot - AllClients ... and 195 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [Email Management Software](https://www.getapp.co.uk/directory/306/email-management/software) ## Related Categories - [Email Management Software](https://www.getapp.co.uk/directory/306/email-management/software) - [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [All-in-One Marketing Platform Software](https://www.getapp.co.uk/directory/310/online-marketing/software) - [Social Media Marketing Tools](https://www.getapp.co.uk/directory/104/social-media/software) ## Alternatives 1. [HubSpot Marketing Hub](https://www.getapp.co.uk/software/20444/hubspot-marketing) — 4.5/5 (6213 reviews) 2. [Brevo](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3390 reviews) 3. [ActiveCampaign](https://www.getapp.co.uk/software/2348/activecampaign) — 4.6/5 (2557 reviews) 4. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2254 reviews) 5. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2902 reviews) ## Reviews ### "Efficient and versatile email marketing solution" — 5.0/5 > **Imanol Alfonso** | *27 October 2025* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Mailchimp offers a clean, intuitive user interface with plenty of powerful features. It makes designing emails and automations quick and easy, has robust analytics and segmentation tools, and integrates smoothly with other platforms. > > **Cons**: While Mailchimp is excellent overall, the pricing can become expensive as subscriber lists grow, and mastering some of the more advanced automation features takes time. > > I've been using Mailchimp for several months and it has streamlined my email marketing efforts. The templates look professional and the automation features save a lot of time. Reporting is also insightful and easy to understand. ----- ### "A good email campaign tool that does require ongoing maintenance" — 4.0/5 > **Zane** | *13 February 2026* | Nonprofit Organization Management | Recommendation rating: 7.0/10 > > **Pros**: The drag-and-drop builder makes it easy to create professional-looking campaigns quickly and makes it very efficient to create newsletters and event promotions. The overall user interface is very easy to use and the reporting features allow for easy tracking of individual campaigns and overall performance. > > **Cons**: We found that if you did not set up audience lists correctly from the very start it became quite difficult to manage and maintain them. This is very important as we found that without a decent amount of maintenance our emails were being marked as spam or rejected by mail servers > > Our overall experience with Mailchimp has been positive. It has served as a reliable platform for managing member communications, event promotions, newsletters, and broader marketing campaigns. The interface is user-friendly, campaign creation is straightforward, and reporting provides useful insights into engagement metrics. Despite some issues with emails being blocked and difficulties managing audiences the experience has been positive and we are exploring utilising the functionality to connect it to Salesforce ----- ### "One of the most complete email marketing solutions, at a price" — 3.0/5 > **Verified Reviewer** | *4 October 2025* | Automotive | Recommendation rating: 6.0/10 > > **Pros**: One of the most reliable email marketing platforms, with a lot of years in the business. They also have the Mandrill service for transactional emails. Lots of tools, integrations... > > **Cons**: For agencies, they forced that the pre-paid credits expire in a year, and the list plans aren't worth the money unless you send a lot of frequent mails. If you send campaings from time to time to different customers, unless your volume is huge, fees make it unpayable. If you are an end user, then the story is different and prices will make more sense (maybe that's their idea of customers right now). > > Several years as agency making email campaigns from customers' lists for the automotive industry in Europe. ----- ### "MailChimp - the Pros and Cons - Ease of use and features." — 5.0/5 > **Bill** | *11 December 2025* | Education Management | Recommendation rating: 6.0/10 > > **Pros**: Easy to Use for Beginners - it has a very user-friendly interface with drag-and-drop editors and prebuilt templates, makes it simple to create email campaigns quickly. > > **Cons**: We found as your audience list grows or you need more advanced automation, Mailchimp’s pricing jumps significantly and becomes very costly. While it offers automation, the more advanced workflows and integrations are higher-tier plans, limiting flexibility for small businesses that just want to try basic automation. > > Overall if you are just looking to email and provide results I would say this may fit your needs. If you are growing and want more advanced services than you may not want to invest time in this service. ----- ### "Mailchimp: EDM's made easy\!" — 4.0/5 > **Will** | *19 January 2026* | Events Services | Recommendation rating: 9.0/10 > > **Pros**: Mailchimp offers a great way to market our conferences, from registration dates to sponsorship opportunities. The UI is very easy to follow, clean and everything is grouped together in a way that makes sense. The ability to schedule the emails has been a game-changer for weekend deadlines and when things fall on holidays. > > **Cons**: The ability to save a copy of audience data before deleting audiences could be slightly faster and easier to do; it feels like it takes a while to do this, especially when you have 50+ audiences. We are also experience some issues with the button shapes not always saving when sending an EDM. > > Overall, Mailchimp is a fantastic EDM software with plenty of options for being creative, but also has premade templates to make the process of making a campaign easy and quick. Whilst it does have some cons, its pros outshine them\! ----- Page: 1 / 703\ Next: [Next page](https://www.getapp.co.uk/software/8268/mailchimp?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/8268/mailchimp) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data