About Mailchimp

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

US$10.00/month

  • Free Trial
  • Free
  • Subscription

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

    Supported Languages

    English, Spanish

    Pricing starting from:

    US$10.00/month

    • Free Trial
    • Free
    • Subscription

    Images

    Monitor click performance with reports on average open and click rates
    Use email templates and widgets to create fully customized emails
    Automate business processes including follow-ups, email notifications, order confirmations and more
    Track performance with reports and summaries on any device
    Create advertising campaigns to target specific user segments and choose custom settings
    Track the success of e-commerce campaigns and understand where revenue is coming from
    Create segmented subscriber lists to target with campaigns
    View 8 more
    Mailchimp screenshot: Monitor click performance with reports on average open and click rates Mailchimp screenshot: Use email templates and widgets to create fully customized emails Mailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and more Mailchimp screenshot: Track performance with reports and summaries on any device Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from Mailchimp screenshot: Create segmented subscriber lists to target with campaigns

    Features

    Total features of Mailchimp: 78

    • A/B Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Archiving & Retention
    • Assessment Management
    • Automated Scheduling
    • Automatic Notifications
    • Campaign Analysis
    • Campaign Management
    • Campaign Segmentation
    • Click Tracking
    • Collaboration Tools
    • Content Management
    • Custom Fields
    • Custom Forms
    • Customer Accounts
    • Customer Activity Reporting
    • Customer Database
    • Customer Profiling
    • Customer Segmentation
    • Customisable Templates
    • Data Import
    • Data Synchronisation
    • Delivery Tracking
    • Demographic Data Collection
    • Design Management
    • Drag & Drop Interface
    • Drip Marketing
    • Email Distribution
    • Email Integration
    • Email Marketing Management
    • Email Notifications
    • Email Templates
    • Email Tracking
    • Engagement Analytics
    • Event Triggered Actions
    • Geolocation
    • Knowledge Base Management
    • Landing Page Templates
    • Lead Capture
    • Lead Generation
    • Lead Management
    • Loyalty Program
    • Mail Merge
    • Mailing List Management
    • Mobile Integration
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple Projects
    • Multiple User Accounts
    • Order Confirmation
    • Order Management
    • Preview Functionality
    • RSS Feeds
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Registration Management
    • Reporting & Statistics
    • Rich Text Editor
    • Search Functionality
    • Social Advertising
    • Social Media Integration
    • Social Media Metrics
    • Social Network Marketing
    • Subscription Management
    • Template Management
    • Third Party Integration
    • To-Do List
    • Unsubscribe Database
    • Usage Tracking
    • Website Integration
    • eCommerce Integration

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    Reviews

    Overall rating

    4.5 /5
    (14,072)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 14,072
    Geoff B.
    Overall rating
    • Industry: Financial Services
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to get started, still needs some additional features

    Reviewed on 10/12/2019

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you...

    I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.

    Pros

    I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.

    Cons

    I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.

    Melissa S.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Great for Beginners

    Reviewed on 30/01/2021

    Overall we have had a great experience with Mailchimp. We plan to grow and implement and use more...

    Overall we have had a great experience with Mailchimp. We plan to grow and implement and use more of the features as we learn how to use them and as our organization grows. I regularly recommend mailchimp to others.

    Pros

    We started using Mailchimp for our non profit so we could move from text only emails to pretty designed emails. I love the Mailchimp email templates and we were able to personalize it to reflect the branding of our organization. To be honest we only use a small part of what Mailchimp is actually capable of. Every few months as we have time to investigate we test out new features. Many areas that scared us at first (A/B testing, segmentation, etc.) were actually very easy to implement and the basic instructions provided by Mailchimp were all I needed. If I wanted more information, I found that the internet was full of great video tutorials as well.

    Cons

    I don't love the reporting....but I have't taken time to see if there are better ways to customize our reporting either. So that might be user problems. I also wish it was easier to adjust the template areas from 1 to 2 or 3 columns without needing to create a whole new template.

    Ben marcoux (.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Why I Don't Use Mailchimp

    Reviewed on 02/03/2021

    I have used MailChimp to set up a few campaigns for clients. I also started out on it because they...

    I have used MailChimp to set up a few campaigns for clients. I also started out on it because they used to offer 1,000 contacts for free. Integrating it with the different tools wasn't too tough. But it's not great at contact management and I don't recommend it if you're going to be doing any serious (or even quasi serious) email marketing.

    Pros

    MailChimp is pretty easy to use and integrates with most page builders and websites. So you can quickly have an email form set up and start driving traffic to get people on your email list. They also have good support in regards to getting back to you quickly.

    Cons

    MailChimp lacks features and power that make it competitive in the marketplace. I couldn't ever go back to it. The tool itself doesn't do everything I need it to. And as if that's not enough, I know of several people who have been shut down and had their accounts erroneously canceled by MailChimp for violating terms of service. So they were locked out of their account and had all of their email contacts erased without warning. And these were not "black hat" businesses. These were regular, small, mom and pop shops, including a florist.

    Evelyn S.
    Overall rating
    • Industry: Media Production
    • Company size: Self Employed
    • Used Other for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best option for mailing automatization

    Reviewed on 08/11/2020

    I started using Mailchimp a few years ago for my wedding photography business, we were two users...

    I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows.

    Pros

    Mailchimp is very easy to use and has a free option for freelance or people starting their business or community. I tried other mailing software but mailchimp is the one that gives more options on free and starter account. It offers segmentation options, automatization and what I love the most are the templates for any kind of mailing campaign. It helps a lot with newsletter to easily send them, track the reading and opening and growing the subscribers.

    Cons

    It is easy to use but not so intuitive in the beginning, it takes a little bit of time to understand the interface and how it works. The mobile app do not offer a lot of options, yet is a very nice mailing option.

    Aimee G.
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to use and manage for small business

    Reviewed on 13/12/2020

    Pros

    MailChimp has certainly evolved and changed to suit business needs in the 5 years we have been using it. At first we only used it for HTML emails, but have since gone on to use Landing Pages, signup forms via Audiences, lead management, etc. As a small marketing team, we need a nimble and easy to use program and MailChimp is it.

    Cons

    Often times the templates can be frustrating as blocks won’t work or can’t be overwritten

    Showing 5 reviews of 14,072 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$10.00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    Mailchimp offers the following features:

    • 750+ integrations
    • A/B split campaigns & multi-variate testing
    • Activity dashboard
    • Automated scheduling
    • Automatic link checker
    • Automation workflows
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing
    • Campaign analysis
    • Campaign archives
    • Campaign segmentation
    • Click-through tracking
    • Client database
    • Collaboration
    • Content management
    • Custom fields
    • Custom forms
    • Custom rules
    • Custom signup forms
    • Customer accounts
    • Customer activity reporting
    • Customer analysis
    • Customer loyalty program
    • Customer segmentation
    • Customizable email templates
    • Data import
    • Data synchronization
    • Demographic data
    • Download PDF newsletters
    • Drag & drop interface
    • Drip email marketing
    • Email analytics
    • Email archiving
    • Email delivery
    • Email designer
    • Email distribution
    • Email integration
    • Email marketing
    • Email notifications
    • Email templates
    • Email tracking
    • Engagement analytics
    • Event triggered Email
    • Event triggered actions
    • Facebook Ad & Instagram Ad campaigns
    • Geolocation
    • Graphical data presentation
    • Image & file hosting
    • Import Excel lists
    • Knowledge base
    • Landing page templates
    • Lead capture
    • Lead generation
    • Lead management
    • Mail merge
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Multi-channel communication
    • Multi-channel management
    • Multi-channel marketing
    • Multiple projects
    • Multiple tutorials available
    • Multiple user accounts
    • Multivariate testing
    • Order confirmation
    • Order management
    • Order notifications
    • Performance monitoring
    • Preview functionality
    • Product recommendations
    • RSS feeds
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Registration management
    • Reporting & statistics
    • Retargeting
    • Rich text editor
    • Sales & website activity tracking
    • Search functionality
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media plugins
    • Social network marketing
    • Subscriber management
    • Subscription services
    • To-do list
    • Unsubscribe database
    • Usage tracking
    • User activity monitoring
    • Website integration
    • eCommerce integration

    Mailchimp has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Mailchimp supports the following languages:

    English, Spanish

    Mailchimp supports the following devices:

    Android, iPhone, iPad

    Mailchimp integrates with the following applications:

    Administrate, Alchemer, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon CRM, Shopify, TeamSupport

    Mailchimp offers the following support options:

    FAQs, Knowledge Base, Online Support, Video Tutorials

    Related categories

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