Mailchimp

Mailchimp

Email and advertising marketing automation platform

About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Images

    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp video
    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

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    4.5 (16,526)
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    US$13.00
    month
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    Features

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    Integrations

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    Ease of Use

    4.4 (16,526)
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    4.4 (16,526)
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    4.2 (16,526)
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    Reviews

    Overall rating

    4.5 /5
    (16,526)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 16,526
    Pedro
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Automation of emails necessary for companies and for those who are starting to market

    Reviewed on 06/08/2021

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course,...

    Overall experience with the tool is very good, it was helpful in all aspects I needed.

    Of course, a free plan always has limitations, but the paid plan also presented some points that in my work model were essential.

    But it is still an extraordinary and well-recognized tool.

    I know a lot of people who use it and don't give up.

    I still recommend it to many entrepreneurs who are starting out in online sales.

    Mailchimp is worth it. If you need, make a quote and call the service and you will be very well attended.

    Pros

    MailChimp appeared to me by chance,

    And I chose to use it for my work.

    A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

    Pluses: It's totally intuitive and has a top-notch layout.

    It caught my attention when I created some Landing Pages and came across several models. Totally free.

    Totally accurate and timely email sequence.

    Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

    The tools are multi-channel, essential for any service.

    In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

    Whether consulting a plan or making a budget, support and service are accurate and attentive.

    intuitive tool;

    excellent usability;

    great cost / benefit;

    very good delivery rate;

    lots of free features (A/B testing, email automation and integrations)

    good educational content.

    Cons

    It really is great marketing software though, even
    there is automation,

    The features are basic;

    tool all in English and
    it is not possible to create landing pages optimized for a higher return.

    You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

    However, it is still useful for any service or company.

    Tammy
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Mailchimp is Definitely Servicable

    Reviewed on 27/11/2023

    Mailchimp does what I need it to do and at a decent price. Especially important for someone just...

    Mailchimp does what I need it to do and at a decent price. Especially important for someone just starting out.

    Pros

    After you learn how to work Mailchimp, it does a lot and is reliable. I like the automation it provides.

    Cons

    A bit of a learning curve but not too bad.

    Alternatives Considered

    Constant Contact and MailerLite

    Reasons for Switching to Mailchimp

    Looking over what these 3 products did and the cost, plus what I knew about each one...I've had some experience with Mailchimp, I decided on Mailchimp.
    maude
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: Self Employed
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Not great for non-profits

    Reviewed on 27/11/2023

    I have found MailChimp to be an unpleasant experience. I really don't like it for use in my...

    I have found MailChimp to be an unpleasant experience. I really don't like it for use in my non-profit organization.

    Pros

    It has a good name in the industry and a solid track record.

    Cons

    The monthly cost of this service, and the ways in which MailChimp doesn't meet the specific needs of our organization.

    Alex
    Overall rating
    • Industry: Publishing
    • Company size: 2–10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    MailChimp Review

    Reviewed on 22/09/2023

    Overall we are very satisfied with Mailchimp's ability to reach our readership, no matter where on...

    Overall we are very satisfied with Mailchimp's ability to reach our readership, no matter where on the planet they are.

    Pros

    Mailchimp's integration with MPDX is what we like most. Updates in one system carry over to the other. We can track changes of address and contact information across desktop and mobile devices.

    Cons

    Innovations are constantly being offered. Experimenting with what works and what doesn't is time consuming. We're a small team and falling down the rabbit hole of Mailchimp is demanding work that sometimes fails to produce desired results.

    Alternatives Considered

    Constant Contact

    Reasons for Choosing Mailchimp

    We were working with graduate students and they recommended making the switch.

    Switched From

    Constant Contact

    Reasons for Switching to Mailchimp

    We opted for the free version of Mailchimp.
    janiffer
    Overall rating
    • Industry: Entertainment
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    MailChimp made my life easier

    Reviewed on 28/11/2023

    i love this tool, it has helped me make money, it has saved me time, it has made my life easy and...

    i love this tool, it has helped me make money, it has saved me time, it has made my life easy and fast. it is affordable for me and above all,it gets the job done. so, yeah. this is a go-to software for anyone in marketing.

    Pros

    First, I love the automation tool literally, I get to automate everything, imagine sending emails for 6 months by working only 8 hours, yes, it is very easy because the drag-and-drop builder makes everything easy for anyone even those without any tech knowledge. you can create so many campaigns, for anyone into email marketing, this is your go too place. the pricing is also just fair and affordable for anyone, you literally get access to high-quality tools for a small amount. Reporting dashboards and analytics are very easy to read for anyone, literally, you are able to see how many people opened your emails, how many clicked on them, and how many unsubscribed, You can send up follow-up emails too with the automation tool and above all. with a small price to pay.

    Cons

    i can't think of any right now. besides, MailChimp is always improving. so, we shall see in the future.

    Showing 5 reviews of 16,526 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

    Mailchimp has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, German, Italian, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7 Omni, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork Desk, Teamwork.com, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter/X, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Yelp for Restaurants, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Mailchimp.