SugarCRM

3.8 (411)
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Empowering sales teams to drive growth, since 2004.

About SugarCRM

SugarCRM is a comprehensive Customer Relationship Management (CRM) platform designed to connect your sales, marketing, and service teams, enabling them to focus on boosting productivity, sales growth, and engaging customers in moments that matter. SugarCRM ensures fast, secure, reliable, and GDPR-compliant data handling for European businesses.

Unlimited Access, Unparalleled Support

Scale your business without limitations with unrestricted access to modules and fields, API calls, and workflows. SugarCRM also provides dedicated customer support 12/5, ensuring that help is always within reach when you need it.
Maximise the value of your investment with a dedicated Customer Success Manager to guide you through your CRM journey. Moreover, you can easily integrate SugarCRM to your existing business applications.

Predictable Total Cost of Ownership

With SugarCRM, there are no hidden costs. Your investment includes product enhancements and upgrades four times a year, database backups, mobile access, two sandboxes, and 60GB of data storage plus 1GB per user, and more.
According to Nucleus Research, SugarCRM users can lower total cost of ownership by up to 32% while delivering similar functionality compared to other CRM solutions.

Trusted by Millions Worldwide

SugarCRM is trusted by millions of users worldwide, including renowned brands like Sennheiser, Tetley, and Backcountry. Users have reported increased revenue, decreased workload, and more revenue from support, testifying to the platform's effectiveness.

What our customers love about SugarCRM

- Ease of integration: SugarCRM's ability to integrate seamlessly with other systems is a highly valued feature. This includes integration with ERP systems, VoIP, and Jaspersoft, among others.

- Ease of Use: SugarCRM is often praised for its user-friendly interface. Users appreciate the intuitive design that makes it easy to navigate and manage customer relationships effectively.

- Customizability: Users love the flexibility of SugarCRM. The platform allows for extensive customization to suit the specific needs of each business, including unlimited modules and fields.

- Reliable Support: SugarCRM's dedicated customer support is highly praised by users. The availability of a dedicated Customer Success Manager provides users with a reliable point of contact for any issues or queries.

- AI Capabilities: The embedded AI in SugarCRM is a standout feature for many users. It enables intelligent data analysis and decision-making, helping businesses to stay ahead of the curve.

- Transparent Pricing: Users appreciate the clear and predictable pricing structure of SugarCRM. The assurance of no hidden costs gives businesses confidence in their investment.

- SugarCloud utilizes AWS across the globe. Clients choose the region they want to contain their data, and the data stays within that region.

We use the following regions:

Sydney, Australia
Montreal, Canada
Frankfurt, Germany
Singapore
London, United Kingdom
Portland, Oregon, United States
See more: https://www.sugarcrm.com/why-sugar/trust/security/


Key benefits of SugarCRM

Unified CRM solution: integrates sales, marketing, and service teams, enabling businesses to rely on a single source of truth to boost productivity and growth.

Flexible deployment options: either cloud or on-premise. SugarCRM offers the flexibility to cater to businesses' unique operational needs and data control requirements, enhancing convenience and security.

User-friendly Interface: Users have praised the clean, intuitive interface of SugarCRM. It's easy to navigate and learn, which reduces the time needed for training and increases user adoption.

Integration: SugarCRM integrates seamlessly with other systems, such as marketing automation tools, email clients, and social media platforms. This allows for a more streamlined workflow and better data management.

Customisation: SugarCRM is highly customisable, allowing businesses to tailor the software to their specific needs. This includes custom fields, modules, and workflows.

Automation and acceleration: SugarCRM allows businesses to orchestrate customer-facing processes and manage internal processes, automating tasks and accelerating operations.

Mobile Access: SugarCRM offers a mobile app that allows users to access their CRM data on the go. This can be particularly beneficial for sales teams who are often out in the field.

Email and calendar integration: SugarCRM integrates with Google Workspace and Office 365, providing customer context within these platforms.

Reporting and Analytics: SugarCRM provides robust reporting and analytics features. Users can generate detailed reports and gain insights into their customer data, which can help drive business decisions.

Predictive and reliable forecasting: SugarCRM offers proactive sales insights with predictive forecasting, helping businesses plan effectively for the future.

Sales Intelligence: SugarCRM increases productivity with actionable intelligence, providing valuable insights to drive sales.

Seamless Integrations: SugarCRM can integrate across your company without hassle, ensuring smooth operations and data flow.

Application Marketplace: SugarCRM's application marketplace offers add-on modules to extend Sugar capabilities, allowing businesses to tailor the platform to their specific needs.

Sales Force Automation: Sugar Sell accelerates the sales cycle and increases win rates by focusing on the right prospects, managing the pipeline, engaging customers, and closing deals.

Customer Service Platform: Sugar Serve helps businesses create better customer experiences, retain customers, and drive growth. It allows businesses to engage customers on their terms, empower employees, deliver on promises, and hear customer voices.

Transparent Pricing: Users appreciate the clear and predictable pricing structure of SugarCRM. The assurance of no hidden costs gives businesses confidence in their investment.


Images

SugarCRM Software - Clear and reliable reporting with Sugar Sell
SugarCRM Software - Utilize AI-powered insights to identify high-conversion opportunities.
SugarCRM Software - Stay informed about the next steps required to close deals.
SugarCRM Software - Everything you need to engage with prospects or customers is at your fingertips.
SugarCRM Software - Gain clear visibility into the status of your pipeline.
SugarCRM Software - Uncover revenue opportunities with the Renewal Console from SugarCRM.
SugarCRM Software - Automate processes with SugarBPM
SugarCRM Software - Customize your CRM to adapt to your specific and evolving needs.
View 11 more
SugarCRM video
SugarCRM video
SugarCRM video
SugarCRM Software - Clear and reliable reporting with Sugar Sell
SugarCRM Software - Utilize AI-powered insights to identify high-conversion opportunities.
SugarCRM Software - Stay informed about the next steps required to close deals.
SugarCRM Software - Everything you need to engage with prospects or customers is at your fingertips.
SugarCRM Software - Gain clear visibility into the status of your pipeline.
SugarCRM Software - Uncover revenue opportunities with the Renewal Console from SugarCRM.
SugarCRM Software - Automate processes with SugarBPM
SugarCRM Software - Customize your CRM to adapt to your specific and evolving needs.

Not sure about SugarCRM? Compare with a popular alternative

SugarCRM

3.8 (411)
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Starting Price

US$49.00
month
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month

Pricing Options

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Features

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Integrations

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Ease of Use

3.6 (411)
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Value for Money

3.8 (411)
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Reviews

Overall rating

3.8 /5
(411)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.6/5
Customer Support
3.7/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 411
Mark
Mark
Overall rating
  • Industry: Computer Software
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

SugarCRM for great for the marketing emails.

Reviewed on 09/08/2019

SugarCRM is so great software because it really help us to taking our sales process more faster. It...

SugarCRM is so great software because it really help us to taking our sales process more faster. It really allow the small business companies to track sales, invoices, bills and market to our customers in a better way. This CRM is so easy to use just because of its great users interface. Hence, SugarCRM software makes my life so much easier.

Pros

SugarCRM is one of the best marketing platform which really help small business to grow faster and that's why it is also known as the business market smarter software. The best thing about this software is that it always provide the best customer relationships marketing software. We have been use the SugarCRM software foor the sales and marketing purpose because it has the great ability to customization's. Hence, the users interface is very responsive and the well designed.

Cons

The first obvious thing I don't like about this software is that SugarCRM does not have a users-friendly users interface software. The another problem that we faced is that it take a lot of time to setup the everything but the documentations is always great. When we started using this software then we don't find the file manager as so intuitive.

Katie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The Pros and Cons of Sugar

Reviewed on 14/01/2020

Overall, I really enjoyed Sugar and think it would be a great fit (especially for the lower price...

Overall, I really enjoyed Sugar and think it would be a great fit (especially for the lower price point!) for marketing and advertising agencies that are looking to build out custom flows. Their customer care team was incredibly helpful and knowledgeable, and I really enjoyed working with them.

Pros

The SugarCRM team was incredibly helpful and supportive during our decision between various CRMs we were testing out, namely Salesforce and SugarCRM. They were flexible, accommodating and had amazing customer service throughout the process, even willing to develop new APIs to integrate with our proprietary billing system 90% of our clients were on. I really enjoyed the visuals of Sugar - as all the bells and whistles were there, but it didn't seem overwhelming (as Salesforce can) and it's geared more towards marking service teams, like my division of the business. I also really find the dashboard visuals to be superior to Salesforce. Overall, the price point was better than Salesforce, too.

Cons

Since Sugar is geared towards marketing and sales teams, it wasn't a great fit for the other teams within our organization (i.e. one-time products like printing, etc.). Though workflows are cleaner and more intuitive than Salesforce, there wasn't quite as many bells and whistles (i.e. it was difficult to build in processes that involved external teams that we outsource to).

Alternatives Considered

Salesforce Sales Cloud

Reasons for Switching to SugarCRM

We didn't - we ended up choosing Salesforce over Sugar, simply due to the fact that we had to incorporate other areas of the business already in Salesforce and ultimately they were able to provide all the necessary features. For other orgs, I would recommend Sugar, as it's an amazing product.
Gaurav
Overall rating
  • Industry: Food & Beverages
  • Company size: 1,001–5,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Complete CRM Tool with Analytics Integration

Reviewed on 21/06/2020

I have been able to solve the business problem of tracking new prospects who eventually became...

I have been able to solve the business problem of tracking new prospects who eventually became customers, which channels drove that new customer acquisition and how much revenue those new customers generated. As well as, providing insights to my marketing team around which customers are planning to quit so they can try running some nurture campaigns to avoid losing those on-the-fence customers. In short, SugarSell helped improve both quantity and quality of customer leads at low cost.

Pros

As an analyst, I use SugarSell to track new prospects who submit become a customer form to become customers of my food service company. The feature I find most productive is the ability of SugarSell software to assign a source of website, social, email, sales representative, campaign, etc. and track customer journey from acquisition to conversion. As well as, integrate with Salesforce Marketing Cloud platform, so my marketing team can run both customer acquisition and customer retention or nurturing campaigns. As a result of this prospect tracking and seamless connection with Salesforce, targeting those prospects for customer acquisition and retention became more automated and efficient. Hence, both quantity and quality of those leads continued to grow year-over-year and resulted in higher sales for our business. In the nut shell, we got high long term value with low short term investment in a CRM software.

Cons

I struggled with adding a new source of voice assistant, chatbot and mobile app to SugarSell CRM reporting tool. Because it needed additional development resources who could modify implementation code. The second source of challenge was not easily able to connect Google Analytics UTM campaigns tracking with SugarSell CRM leads tracking. So, it was difficult to correlate the two data sources to each other in a single table using a common key and build a marketing data lake. Similar concerns existed when trying to bring CRM data, campaigns data and invoice sales data from MicroStrategy into one warehouse. So, it will be nice if SugarSell added some big data enhancement capabilities to their tool.

Bohumil
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 501–1,000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Cost-effective CRM

Reviewed on 02/04/2024

Pros

Great forecasting tool and I really liked the contact & account management tools

Cons

Third-party integrations are only available in the advanced plans.

Paul
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Ok application, better, cheaper alternatives exist

Reviewed on 21/01/2021

It is an OK application, Sugar has stood still in time and, when you consider the app out of the...

It is an OK application, Sugar has stood still in time and, when you consider the app out of the box, its pretty much standard. Sugar has divided its stack into various products for marketing, for sales, for support only making it a very expensive when you consider other options in the market

Pros

Very stable, solid
easy to use, administer
Easy to implement and deploy
Reporting is good and allows fro complex reports to be built

Cons

It has not changed in a looong time (perhaps years?)
For the functionality, it is expensive - better options exist
Marketing is poor (unless you go for Sugar marketing apps which are expen$ive!)

Alternatives Considered

Freshsales and Bitrix24

Reasons for Switching to SugarCRM

At the time, the other options were not developed enough. Today, they far-surpass Sugar. Today, I would not go for Sugar at all...
Showing 5 reviews of 411 Read all reviews

SugarCRM FAQs

Below are some frequently asked questions for SugarCRM.

SugarCRM offers the following pricing plans:

  • Starting from: US$49.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Sugar Sell: $49 per user per month Sugar Serve: $80 per user per month Sugar Market: $1,000 for 10K users per month (billed annually) Sugar Enterprise: $85 per user per month

SugarCRM has the following typical customers:

11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

SugarCRM supports the following languages:

English, French, German, Italian, Spanish

SugarCRM supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

SugarCRM integrates with the following applications:

8x8 Cloud Communication Platform, Acuity Scheduling, Aircall, AmazingMail, Brevo, CData Arc, Campaign Monitor by Marigold, ChatGPT, CloudAgent, CloudHub, Constant Contact, DealHub, Docusign, Drift, Dropbox Business, Epicor, Google Maps, Hootsuite, HubSpot CMS Hub, HubSpot CRM, HubSpot Sales Hub, Jira, LinkedIn Smart Connector, LiveOps, Mailchimp, Marketo Engage, Marketo Sales Connect, Oktopost, Olark, PandaDoc, PhoneBurner, QuickBooks, Quickbooks Pro, RT DocuSign, RingCentral Engage Digital, RingCentral Engage Voice, RingCentral Meetings, Ringover, SAP ERP, SalesLoft, Salesforce Marketing Cloud Account Engagement, Shopify, Shopify AX Connect, Shopify Collabs, Shopify POS, Shopify Plus, Slack, SyncApps, Triblio, Typeform, WhosOn, Zapier, Zendesk Suite, sales-i

SugarCRM offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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