About Brandwatch
Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Key benefits of Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.
Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.
Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.
With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
Not provided by vendor
- Free Version
- Free Trial
- Subscription
Images
Features
Total features of Brandwatch: 110
Alternatives
TweetDeck
Spike
Digimind
AgoraPulse
Reviews
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great for Small - Medium Sized Business and Focused Monitoring
Reviewed on 03/02/2017
1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but...
1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions.
Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage.
2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.
Pros
Unlimited User Accounts, API Integrations, Excellent Customer Service
Cons
The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.
- Industry: Food & Beverages
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Excellent so far!
Reviewed on 13/03/2020
Enjoying it so far, it meets all our needs and has great customer support.
Enjoying it so far, it meets all our needs and has great customer support.
Pros
The product is easy to use and hands down the best thing that comes with it is the constant support of their staff. Always very helpful and quick in responding to queries.
Cons
I think overall the platform could be a little more visual. We've previously used Dash Hudson and found this to be 100% user friendly and metrics could be understood at a glance.
- Industry: Higher Education
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Tons of Analytics but clunky posting makes this platform useful, but not what we hoped
Reviewed on 17/11/2020
Overall, Falcon has been useful for measuring content performance, but has been disappointing in...
Overall, Falcon has been useful for measuring content performance, but has been disappointing in its ability to streamline work. In almost every use case we've had, the promise of full automation in scheduling posts is not quite met because of some limitation or another. In practice, Falcon is approaching abandonware status within our organization because utilization is so low - team members opting to post content directly on our platforms rather than be slowed down by Falcon.
Pros
We appreciate the amount of analytics data that is available inside of Falcon across our channels, as well as the ability to schedule posts across platforms well in advance.
Cons
There are strange limitations and inconsistent behavior using the publish module of Falcon. Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p video (and even 1080p was not officially supported - we were told to use 720p video) as well as other format and quality limitations that the content platforms themselves (Facebook, Linkedin, etc.) do not restrict. So we found ourselves wondering why we were paying for a service that allowed us to do less than what can be done for free directly on those platforms.
Alternatives Considered
Hootsuite- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Very useful tool to analyze conversation on Twitter and Reddit
Reviewed on 13/09/2023
Pros
It's great how you can automatically analyze sentiment using word clouds or topics.
Cons
Sometimes takes very long time to get the data from a query to analyze conversations
- Industry: Utilities
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Falcon Makes Our Social Media Life Easier
Reviewed on 13/03/2020
Pros
I like how Falcon quickly allows me to pull monthly reports to send to management. Before Falcon, I had to go through each platform we use and compose an analytics report. Now I just go into Falcon, customize what data I want to see, set the date range, and snap--there it is.
Cons
A previous scheduler we used allowed the user to drag content all around the calendar when rescheduling. I wish Falcon had that option (instead of having to open the post and reschedule it that way.
Brandwatch FAQs
Below are some frequently asked questions for Brandwatch.Q. What type of pricing plans does Brandwatch offer?
Brandwatch offers the following pricing plans:
- Pricing model: Subscription
- Free Trial: Available
Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
Q. Who are the typical users of Brandwatch?
Brandwatch has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Brandwatch support?
Brandwatch supports the following languages:
Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish
Q. Does Brandwatch support mobile devices?
Brandwatch supports the following devices:
Q. What other apps does Brandwatch integrate with?
Brandwatch integrates with the following applications:
Hootsuite, Khoros Marketing, QBank, Sociuu, StoryStream
Q. What level of support does Brandwatch offer?
Brandwatch offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
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