About Brandwatch

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.

Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.

With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Countries available

Australia, Austria, Belgium, Canada, China and 28 others

Supported Languages

Arabic, Chinese, Czech, Danish, Dutch and 15 others

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Images

Brandwatch Software - Content Calendar
Brandwatch Software - Social Media Inbox
Brandwatch Software - Social Listening and Monitoring
Brandwatch Software - Competitor Benchmarking
Brandwatch Software - Analytics Dashboard
Brandwatch Software - Social Listening and Trend Analysis
Brandwatch Software - Social Media Dashboard
Brandwatch Software - Brandwatch Data page
Brandwatch Software - Brandwatch Twitter gender breakdown
Brandwatch Software - Brandwatch Mentions component
Brandwatch Software - Brandwatch Sentiment by day
Brandwatch Software - Brandwatch Topics component
Brandwatch Software - Brandwatch Twitter Insights
Brandwatch Software - Brandwatch Summary Dashboard
Brandwatch Software - Brandwatch Alerts
Brandwatch Software - Setting up Alerts
Brandwatch Software - Brandwatch Authors component
Brandwatch Software - Brandwatch Channels: Competitor Facebook
Brandwatch Software - Brandwatch Channels: Facebook Audience Activity
Brandwatch Software - Component picker
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Brandwatch video
Brandwatch video
Brandwatch Software - Content Calendar
Brandwatch Software - Social Media Inbox
Brandwatch Software - Social Listening and Monitoring
Brandwatch Software - Competitor Benchmarking
Brandwatch Software - Analytics Dashboard
Brandwatch Software - Social Listening and Trend Analysis
Brandwatch Software - Social Media Dashboard
Brandwatch Software - Brandwatch Data page
Brandwatch Software - Brandwatch Twitter gender breakdown
Brandwatch Software - Brandwatch Mentions component
Brandwatch Software - Brandwatch Sentiment by day
Brandwatch Software - Brandwatch Topics component
Brandwatch Software - Brandwatch Twitter Insights
Brandwatch Software - Brandwatch Summary Dashboard
Brandwatch Software - Brandwatch Alerts
Brandwatch Software - Setting up Alerts
Brandwatch Software - Brandwatch Authors component
Brandwatch Software - Brandwatch Channels: Competitor Facebook
Brandwatch Software - Brandwatch Channels: Facebook Audience Activity
Brandwatch Software - Component picker

Features

Total features of Brandwatch: 111

  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Analytics
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorisation/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualisation
  • Demographic Data
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Hashtag Tracking
  • Image Classification
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Machine Learning
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Display
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integration
  • Third-Party Integrations
  • Topic Classification
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management

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Reviews

Overall rating

4.3 /5
(230)
Value for Money
3.8/5
Features
3.9/5
Ease of Use
4.2/5
Customer Support
4.5/5

Already have Brandwatch?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 230
Tyler
Tyler
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for Small - Medium Sized Business and Focused Monitoring

Reviewed on 03/02/2017

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but...

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions.

Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage.

2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

megan
Overall rating
  • Industry: Publishing
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Review of Falcon.io

Reviewed on 18/03/2020

Helps a lot for day to day scheduling posts.

Helps a lot for day to day scheduling posts.

Pros

The metrics are very clear and pretty easy to use once everything is setup.

Cons

Overall, there is far too much clicking just to schedule a post. And then if you copy/paste a post it's even more painful.

Suzanne
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Shiny but Meh.

Reviewed on 18/03/2020

Meh.

Meh.

Pros

No limited on # of social accounts that we can have connected has been helpful.

Cons

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

Alternatives Considered

Sprout Social

Reasons for Choosing Brandwatch

Wanted more features....

Switched From

Sprout Social

Reasons for Switching to Brandwatch

wanted more features.
Dave
Overall rating
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best option available

Reviewed on 13/03/2020

Very good, it's not perfect but I'm a big fan. Would recommend to others.

Very good, it's not perfect but I'm a big fan. Would recommend to others.

Pros

Publish, Engage and Measure are the best features for me. I do a lot of reporting and measure is great for time-saving on that.

Cons

Bulk-labelling would be incredibly useful.
The new engagements reports don't sync up correctly with our current reporting but I'm very excited to see that get up and running properly.

Alternatives Considered

Sprout Social, X Pro, Buffer and Hootsuite

Reasons for Switching to Brandwatch

the level of reporting and the scheduling instagram posts and videos
Kristian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

A good-looking tool for measuring social presence

Reviewed on 13/03/2020

It's great for measurement across various channels and our clients are happy with the out-of-the-box...

It's great for measurement across various channels and our clients are happy with the out-of-the-box reports.

Pros

We solely use the software for measurement and it works great for us. It makes is really easy to visualize how our clients perform across multiple social platforms at once. The export options are good and the generated reports look great. It would be even better if the reports allowed for further customization; advanced period comparison, layout options etc.

Cons

The measurement view could be better organized when working with multiple clients. It can be difficult to focus in on one client at the time without using filters. Also, it can be really slow but that could be down to the amount of data being processed or the use of Angular :-)

Alternatives Considered

Sprout Social and Hootsuite

Reasons for Switching to Brandwatch

Because of the company's reputation and recommendation from fellow marketeers.
Showing 5 reviews of 230 Read all reviews

Brandwatch FAQs

Below are some frequently asked questions for Brandwatch.

Brandwatch offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.

Brandwatch has the following typical customers:

51–200, 201–500, 501–1,000, 1,001–5,000

Brandwatch supports the following languages:

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish

Brandwatch supports the following devices:

Brandwatch integrates with the following applications:

Hootsuite, Khoros Marketing, QBank, Sociuu, StoryStream

Brandwatch offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Brandwatch.