About Moz

Moz is an SEO and data management software that helps businesses increase traffic, ranking, and visibility of sites in search results. Key features include site audits, rank tracking, backlink analysis, and keyword search tools. The software allows users to categorize, compare, and prioritize keywords and phrases to fine-tune content and marketing strategies. It also enables businesses to outrank the competition by providing intuitive keyword suggestions tools, which are derived from an extensive online database using updated SERP data. Moz supports businesses to fix technical SEO issues that impede site visibility, traffic, and quality ranking. It also allows them to track competitors’ movement on the SERP, allowing businesses to uncover competitive advantages in order to attain top positions. Additionally, it can perform automated weekly checks on the site, alerting administrators to any existing issues to facilitate prompt fixes.

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Moz

Key benefits of Moz

Understand your visitors with Keyword Explorer by strategically targeting keywords with accurate keyword volume and difficulty metrics, as well as by saving keyword lists that you can track and update as needed.

*Track your and your competitor's rankings - Know what searchers see by tracking national and local searches and get a holistic picture of how you rank for your keywords with Search Visibility score

* Crawl and audit your sites - our crawlers hunt for issues that keeps search engines from fully crawling your site and sends alerts to ensure you're first to know when site issues are found so you can fix them fast.

* Optimize your pages - Moz Pro will ensure you've got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements

* Find link opportunities - Links are a critical element if effective SEO. Moz Pro will help you maximize the effect of the links you have and find new ones to improve your rankings.

Devices

Business size

S M L

Markets

Andorra, United Arab Emirates, Afghanistan, Antigua & Barbuda, Anguilla, Albania, Armenia, Curaçao, Angola, Antarctica, Argentina, American Samoa, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, St Barthélemy, Bermuda, Brunei, Bolivia, Caribbean Netherlands, Brazil, Bahamas, Bhutan, Bouvet Island, Botswana, Belarus, Belize, Canada, Cocos (Keeling) Islands, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Côte d’Ivoire, Cook Islands, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cape Verde, Curaçao, Christmas Island, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Western Sahara, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Grenada, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Guadeloupe, Equatorial Guinea, Greece, South Georgia & South Sandwich Islands, Guatemala, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Heard & McDonald Islands, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, British Indian Ocean Territory, Iraq, Iran, Iceland, Italy, Jersey, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, St Kitts & Nevis, North Korea, South Korea, Kuwait, Cayman Islands, Kazakhstan, Laos, Lebanon, St Lucia, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, St Martin, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Martinique, Mauritania, Montserrat, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Nicaragua, Netherlands, Norway, Nepal, Nauru, Niue, New Zealand, Oman, Panama, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, St Pierre & Miquelon, Pitcairn Islands, Puerto Rico, Palestinian Territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, St Helena, Slovenia, Svalbard & Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, South Sudan, São Tomé & Príncipe, El Salvador, Sint Maarten, Syria, Eswatini, Turks & Caicos Islands, Chad, French Southern Territories, Togo, Thailand, Tajikistan, Tokelau, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad & Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, US Outlying Islands, United States, Uruguay, Uzbekistan, Vatican City, St Vincent & the Grenadines, Venezuela, British Virgin Islands, US Virgin Islands, Vietnam, Vanuatu, Wallis & Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe

Supported Languages

English

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Moz

Images

Moz Software - The site crawler identifies website issues
Moz Software - Users can track critical issues, warnings, redirects, content issues, and metadata issues
Moz Software - Redirect issues can be filtered by URL
Moz Software - Keyword rankings can be tracked over time
Moz Software - Users can view their and their competitors' search visibility
Moz Software - Search visibility can be tracked across a range of search engines
Moz Software - Tracked keyword rankings and movements can be tracked
View 8 more
Moz video
Moz Software - The site crawler identifies website issues
Moz Software - Users can track critical issues, warnings, redirects, content issues, and metadata issues
Moz Software - Redirect issues can be filtered by URL
Moz Software - Keyword rankings can be tracked over time
Moz Software - Users can view their and their competitors' search visibility
Moz Software - Search visibility can be tracked across a range of search engines
Moz Software - Tracked keyword rankings and movements can be tracked

Features

Total features of Moz: 42

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Broken Link Discovery
  • Campaign Management
  • Campaign Tracking
  • Categorisation/Grouping
  • Content Management
  • Conversion Tracking
  • Customer Journey Mapping
  • Customisable Reports
  • Dashboard
  • Data Import/Export
  • Digital Asset Management
  • For Small Businesses
  • Google Analytics Integration
  • Issue Management
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Monitoring
  • Multi-Campaign
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Prioritisation
  • Problem Area Alerts
  • ROI Tracking
  • Rank Tracking
  • Reporting & Statistics
  • SEO Management
  • Site Search Tracking
  • Social Media Integration
  • Visitor Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • Workflow Management

Alternatives

Semrush

4.7
#1 Alternative to Moz
Semrush is a leading online visibility management software-as-a-service platform.

Ahrefs

4.7
#2 Alternative to Moz
Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Yext

4.3
#3 Alternative to Moz
Yext organizes a business's facts so it can provide direct answers to consumer questions — wherever people search.

SpyFu

4.5
#4 Alternative to Moz
SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Reviews

Overall rating

4.5 /5
(312)
Value for Money
4.1/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 312
Allie M.
Overall rating
  • Industry: Computer & Network Security
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Outstanding Tool

Reviewed on 05/05/2022

Pros

It is beyond easy to use! Everyone from a junior analyst to the CMO will be able to understand the platform and navigate.
I really appreciate how quickly the data refreshes.
I also really appreciate how easy the reporting is to generate and process.

Cons

I wish the foreign language options were broader and more robust.

Response from Moz

Thanks so much for your review, Allie! Wonderful to know that you find Moz Pro easy to use and find the data and reporting helpful. We've shared your feedback about the foreign language options with the team.

Joshua T.
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Moz Local is a MUST for any small business owner

Reviewed on 04/05/2019

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their...

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Alternatives Considered

Yext

Switched From

Yext

Reasons for Switching to Moz

Moz is a more cost efficient product and provides more for small business owners than Yext does.

Response from Moz

Hey Joshua! Thanks for the stellar review. We're happy to know you enjoy Moz Local and find it easy to set up and use!

Lois O.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 5.0 /10

A matter of preference

Reviewed on 26/05/2022

Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research...

Overall Moz helped us to keep track of various website ranks and was a useful tool in KW research and analysis.

Pros

Moz is just an authority... it's where I started my SEO journey, as did many other marketers. I like the rank tracking feature and backlink reporting

Cons

It's Google only, which isn't the end of the world considering, well... Google! But when their competitors have more data, I've got to count it against them.

Alternatives Considered

Ahrefs

Reasons for Choosing Moz

Majestic is very limited on features

Switched From

Majestic

Reasons for Switching to Moz

We're actually also using Ahrefs and it is my preferred software, the analysis just feels more complete and you have more metrics to work with.

Response from Moz

Thanks for the review, Lois. Good to know that you like the rank tracking and backlink reporting features, and also found it helpful in keyword research and analysis.

David h. D.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Search Engine Optimization (SEO) tool with basic features

Reviewed on 28/05/2018

Pros

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great all-round software

Reviewed on 24/05/2022

It is a solid bit of kit and their rank tracker is as good as any.

It is a solid bit of kit and their rank tracker is as good as any.

Pros

I think Moz is one of the easier SEO products to use, the interface is simple / obvious and provides you with all of the info you need to analyse a site's performance.

Cons

Moz has many great features but there are others offered by others that provide a wider scope for digital marketing.

Alternatives Considered

Ahrefs and Semrush

Reasons for Switching to Moz

We actually ran this in conjunction with others to prove SEO tests.

Response from Moz

Thanks for the wonderful review! Great to know that Moz Pro was the right fit for you.

Showing 5 reviews of 312 Read all reviews

Moz FAQs

Below are some frequently asked questions for Moz.

Moz offers the following pricing plans:

  • Starting from: US$99.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Moz Pro offers four plans directed to different SEO needs and with features and limits increasing per plan level. Standard plan starts at $99/month, Medium plan $179/month, Large plan $299/month, and Premium plan $599/month.

Moz has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Moz supports the following languages:

English

Moz supports the following devices:

Moz integrates with the following applications:

Google Analytics 360

Moz offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep)

Related categories

See all software categories found for Moz.