Kissmetrics

Kissmetrics

Web analytics solution

4.1/5 (11 reviews)

Kissmetrics Overview

Kissmetrics is an analytics and conversion platform built to optimize marketing. Kissmetrics analyzes users' interaction with a website over time. Kissmetrics provides insights to businesses, helping them to make decisions and better understand their web-users.

Kissmetrics connects sessions of activity across devices as well as time. These insights help identify important patterns within audience segments. Kissmetrics empowers marketers to measure their impact, improve their campaigns, and clearly demonstrate how to tie their choices to overall business success. Kissmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer.

Pricing

Starting from
US$250.00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa

Supported Languages

English

Kissmetrics Reviews for UK Users

Overall rating
4.1/5
82% positive reviews
4
Excellent
5
Very good
1
Average
1
Poor
0
Terrible
Verified Reviewer

Amazingly helpful, but really hard to implement and maintain

Used Daily for 1+ year
Reviewed on 15/08/2017
Review Source: GetApp

Pros

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons

It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.

All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Vita M.

Evеrу tіmе wе thіnk оvеr hіgh рrоduсtіvіtу, wе rеmеmbеr аbоut Kіssmеtrісs

Used Daily for 1+ year
Reviewed on 26/02/2019
Review Source: GetApp

Thе іmрlеmеntаtіоn wаsn’t аn іntuіtіvе рrосеss. Fоr іnstаnсе, оnсе, wе stорреd wоrkіng tо thіnk аnd fіnd thе dіffеrеnсе bеtwееn sеvеrаl tуреs оf lіnks (lіnk оf thе соnvеrsіоn раgе аnd lіnk оf dеstіnаtіоn). Hоwеvеr, thе vеndоr рrоvіdеd us wіth еssеntіаl hеlр, sо wе рrеttу sооn bесоmе іnvоlvеd іn thе рrоgrаm.

Pros

Wіth thе Kіssmеtrіс’s hеlр, wе саn sоlvе рrоblеms соnnесtеd wіth соnvеrsіоn аnd рrоvіdіng sеrvісе fоr оur сustоmеrs. Aftеr thе lеаrnіng сurvе, thе ассеss tо thе nееdеd dаtа іs vеrу sіmрlе аnd соmрlеtеlу еffоrtlеss. Thіs аllоws рrоvіdіng аnаlуsіs оf thе wоrkflоw, fоr іnstаnсе, bеttеr аnd fаstеr. Whаt іs mоrе, Kіssmеtrісs іs hеlрful іn A/B tеstіng аs wеll. Wе аrе рlеаsеd thаt thіngs саmе rоund аs thеу dіd, аnd wе раіd аttеntіоn tо Kіssmеtrісs. Wіth thе hеlр оf thіs sоlutіоn, wе mаnаgеd tо еxрlоrе thе раth whісh оur usеrs gо thrоugh bеfоrе buуіng аnd tо fіnd wеаk роіnts іn thе funnеl. Wе іdеntіfіеd thе рrоblеmаtіс mоmеnts whісh rеsultеd іn lоsіng thе lаrgеst реrсеntаgе оf usеrs, аnd wе орtіmіzеd іt. And rеаllу sооn, wе іnсrеаsеd оur соnvеrsіоn bу fіftееn реrсеnt.

Cons

Wе fееl lіkе іt wоuld bе mоrе usеful іf thе usеr іntеrfасе wаs mоrе іntuіtіvе іn usе. Hоwеvеr, еvеrуthіng саn bе lеаrnеd, аnd аftеr lеаrnіng, thе unfrіеndlу іntеrfасе іsn’t suсh а bіg рrоblеm, but stіll. Wе bеlіеvе thаt thіs рrоblеm саn bе еаsіlу рrеvеntеd. But thеrе іs оnе lіttlе dеtаіl. On thе оnе hаnd, thе sеrvісе іs соnstаntlу bеіng іmрrоvеd, аnd іt іs аwеsоmе, wіthоut а dоubt. On thе оthеr hаnd, thеу аlsо сhаngе thеіr usеr іntеrfасе, nоt сrіtісаllу, but іt tаkеs tіmе tо fіnd thе nесеssаrу fеаturеs оnсе аgаіn.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Verified Reviewer

Has been extremely helpful to summarize our user's activity.

Used Daily for 1+ year
Reviewed on 12/07/2018
Review Source: Capterra

Great help!

Pros

- Easy to use UI
- Different report types to track conversion, behaviors, populations
- Easy access to information
- Metrics dashboard (you can add s many as you need, and it appears in the first page)
- Scheduled report are great help

Cons

- Cohort reports could be enhanced
- You can't sort out info by week number (you have to manually set the dates if you need a weekly report, quick fix with a formula once you export the info)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Verified Reviewer

Really good with deep analytics

Used Weekly for 2+ years
Reviewed on 15/12/2018
Review Source: GetApp

Pros

Kissmetrics does a good job helping you get the data you need to understand your customers and their behaviors on your site

Cons

Customized data means customized marketing campaigns that increase your conversions and reduce your churn

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Abhishek A.

Great analytics tool

Used Daily for Free Trial
Reviewed on 05/12/2018
Review Source: Capterra

Pros

- Very powerful visulaizations options
- The product is very simple to use and a wide range of metrics that can be analyzed

Cons

- Integration with other tools is not very use
- The UI is not very intuitive

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10

Kissmetrics Pricing

Starting from
US$250.00/month
Pricing options
Free Trial
Subscription
Value for money

Growth: $500/month for up to 50,000 MTP (monthly tracked people), with email and in-app chat support
Power: $850/month for up to 250,000 MTP, with email, in-app chat, and phone support.
Enterprise: Contact Kissmetrics for pricing for over 250,000 MTP, with email, in-app, and phone support.

Kissmetrics Features

  • Reporting & Statistics
  • Third Party Integration

  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Collaboration Tools
  • Customisable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualisation
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Visual Analytics

Additional information for Kissmetrics

Key features of Kissmetrics

  • 5 goal-based design templates
  • A/B testing
  • Activity reports
  • Audience segmentation
  • Behavioral analytics
  • Behavioural campaigns
  • Behavioural comparison
  • Campaign segmentation
  • Cohort reports
  • Curated data
  • Customer engagement automation
  • Design editor
  • Email & Facebook campaign management
  • Facebook & instagram integration
  • Funnel reports
  • Key customer segment tracking
  • Metrics reports
  • People reports
  • People search
  • Real time tracking
  • Reporting & analytics
  • Revenue reports
  • Shopify & WooCommerce integration
  • Slack integration
  • Software integrations
  • Targeted emails

Benefits

  • Gain valuable insight into revenue data with Kissmetrics' revenue reports. It'll show all the channels that are bringing money, lined up next to each other for comparison.

  • Learn what works well with users and what doesn't, with A/B testing.

  • Identify drains on growth with Kissmetrics Funnel Reporting. Segment traffic to see who converts best and then grow that ideal audience. Contact individual segments with a tailored message by exporting lists.

  • Set up reports to know how audiences interact online, from anonymity to churn.

  • Track feature use & retention with Kissmetrics Cohort Reporting. See how groups behave over time as markets, competitors & customer needs change.

  • Kissmetrics FAQs

    Below are some frequently asked questions for Kissmetrics.

    Q. What type of pricing plans does Kissmetrics offer?

    Kissmetrics offers the following pricing plans:

    Starting from: US$250.00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Growth: $500/month for up to 50,000 MTP (monthly tracked people), with email and in-app chat support
    Power: $850/month for up to 250,000 MTP, with email, in-app chat, and phone support.
    Enterprise: Contact Kissmetrics for pricing for over 250,000 MTP, with email, in-app, and phone support.

    Q. What are the main features of Kissmetrics?

    Kissmetrics offers the following features:

    • 5 goal-based design templates
    • A/B testing
    • Activity reports
    • Audience segmentation
    • Behavioral analytics
    • Behavioural campaigns
    • Behavioural comparison
    • Campaign segmentation
    • Cohort reports
    • Curated data
    • Customer engagement automation
    • Design editor
    • Email & Facebook campaign management
    • Facebook & instagram integration
    • Funnel reports
    • Key customer segment tracking
    • Metrics reports
    • People reports
    • People search
    • Real time tracking
    • Reporting & analytics
    • Revenue reports
    • Shopify & WooCommerce integration
    • Slack integration
    • Software integrations
    • Targeted emails

    Q. Who are the typical users of Kissmetrics?

    Kissmetrics has the following typical customers:

    Freelancers, Mid Size Business, Small Business

    Q. What languages does Kissmetrics support?

    Kissmetrics supports the following languages:

    English

    Q. What type of pricing plans does Kissmetrics offer?

    Kissmetrics has the following pricing plans:

    Subscription

    Q. Does Kissmetrics support mobile devices?

    We do not have any information about what devices Kissmetrics supports

    Q. What other apps does Kissmetrics integrate with?

    Kissmetrics integrates with the following applications:

    Bitium, ChurnSpotter, Help Scout, Klipfolio, LoginRadius, Mailchimp, Optimizely, Recurly, Shopify, VWO

    Q. What level of support does Kissmetrics offer?

    Kissmetrics offers the following support options:

    Knowledge Base, Online Support, Phone Support