About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.


Key benefits of Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.

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    Mixpanel

    4.5 (130)
    VS.

    Starting Price

    US$25.00
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    US$100.00
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    Pricing Options

    Free version
    Free trial
    Free version
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    Features

    48
    94

    Integrations

    41
    140

    Ease of Use

    4.0 (130)
    4.4 (77)

    Value for Money

    4.1 (130)
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    Customer Service

    4.2 (130)
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    Reviews

    Overall rating

    4.5 /5
    (130)
    Value for Money
    4.1/5
    Features
    4.4/5
    Ease of Use
    4.0/5
    Customer Support
    4.2/5

    Already have Mixpanel?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 130
    Romaric
    Romaric
    Overall rating
    • Industry: Computer Software
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mixpanel

    Reviewed on 11/02/2023

    Mixpanel helps us to measure how customers engage and interact with our services which tremendously...

    Mixpanel helps us to measure how customers engage and interact with our services which tremendously contributes to growth in conversion rates & marketing productivity, I strongly recommend it.

    Pros

    Mixpanel panel solutions help our marketing team with the most accurate, reliable & professional Analytic management facilities alongside marketing.We heavily rely on the trends it provides to make appropriate tweaks to our ad campaigns. The A/B testing feature helps us with absolute control of our marketing strategies which in return advises budget, minimization, time, and resource wastage.This software offers easy workflow and consistent flexibility to our marketing department and thus aids us to improve our marketing strategies and conversion rates. Every single metric we obtain helps out to make the appropriate adjustments to our marketing strategies.The tool is easy to use, has great customer service, and the pricing options are extremely affordable.

    Cons

    Mixpanel is the perfect solution when it comes to measuring small data, however, when it requires measuring larger data, It can be less effective. Hence, it's more than enough for a small business like ours.

    Fayssal
    Fayssal
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

    Reviewed on 31/07/2018

    It's the simplest way to track app usage.

    It's the simplest way to track app usage.

    Pros

    Sign-up was too easy and the free tier is very generous.
    Installation was time consuming but this is mainly related to our codebase.
    Segment integration is working like a charm.
    The best app for setting up analytics for SaaS apps.

    Cons

    Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

    Joe
    Joe
    Overall rating
    • Industry: Computer Software
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Would like to see more features

    Reviewed on 16/12/2018

    Pros

    It's a place where we can store and view important data points.

    Cons

    It's not easy to see what you need to from the data. Lacks a lot of features and functions.

    Maxim
    Maxim
    Overall rating
    • Industry: Computer Software
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Tracking user behavior is a must but we're still figuring out Mixpanel

    Reviewed on 25/07/2019

    We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks...

    We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

    Pros

    The new UI is really nice (visually), I love how graphs look like
    Mobile app is super snappy
    Integration is easy
    Automatic insights are actually useful

    Cons

    Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
    Also, I somehow can not pin a flow-diagram to the dashboard or even save it

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    Aman
    Aman
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501–1,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Go to tool for Dashboarding

    Reviewed on 25/07/2021

    Overall I am really satisfied with the software for my daily use. It really is a value for money...

    Overall I am really satisfied with the software for my daily use. It really is a value for money and makes working really easy.

    Pros

    This software gives you the functionality to fetch data directly using SQL for the charts. The ability to calculate the ratios of metrics helps make the dashboard really informative. Apart from this, the user UI is really easy to use and also it loads the data in real time really fast.

    Cons

    There is not much to dislike in the software but yes some more features/charts option can be added to get the maximum from this.

    Showing 5 reviews of 130 Read all reviews

    Mixpanel FAQs

    Below are some frequently asked questions for Mixpanel.

    Mixpanel offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

    Mixpanel has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mixpanel supports the following languages:

    English

    Mixpanel supports the following devices:

    Mixpanel integrates with the following applications:

    AB Tasty, Adjust, Alooma, Amazon Redshift, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, Chartio, ChurnZero, Fivetran, FullStory, Gainsight CS, Google Cloud, Google Cloud BigQuery, Help Scout, Intercom, Iterable, Kameleoon, Kochava, Lead Gen & CRM (formerly SharpSpring), LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Operations Hub, Optimizely, Radar Privacy, Segment, Slack, Snowflake, Tealium Customer Data Hub, Tray.io, Usermind, VWO Fullstack, Workato, Zapier, Zendesk Suite, Zoho PageSense

    Mixpanel offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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