Mixpanel

4.5 (141)
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Powerful, self-serve product analytics.

About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.


Key benefits of Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.

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    Mixpanel

    4.5 (141)
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    Starting Price

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    month
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    Pricing Options

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    Features

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    Integrations

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    136

    Ease of Use

    4.1 (141)
    4.4 (81)

    Value for Money

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    4.3 (81)

    Customer Service

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    4.6 (81)
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    Reviews

    Overall rating

    4.5 /5
    (141)
    Value for Money
    4.2/5
    Features
    4.4/5
    Ease of Use
    4.1/5
    Customer Support
    4.2/5

    Already have Mixpanel?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 141
    Cagri
    Cagri
    Overall rating
    • Industry: Transportation/Trucking/Railroad
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    My Favorite Tool for Product Analytics

    Reviewed on 12/06/2023

    Mixpanel is great product analytics tool, until you have some issues around their data collection...

    Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.

    Pros

    Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.

    Cons

    It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.

    Amit
    Overall rating
    • Industry: Computer Software
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Awesome tool for In-depth Product Analytics!

    Reviewed on 03/08/2021

    1. Understanding the Drop-off & Conversion across different funnels in the product.
    2. Measuring...

    1. Understanding the Drop-off & Conversion across different funnels in the product.
    2. Measuring the product usage analytics across different plans to know the customers better.
    3. To seek feature adoption by the users via usage analytics.
    4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

    Pros

    Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available.

    Overall a pleasant experience!

    Cons

    No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again.

    No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

    Alternatives Considered

    Amplitude

    Reasons for Switching to Mixpanel

    Effective costing, plus easy to use UI/UX with Java Query Language support!
    Joe
    Joe
    Overall rating
    • Industry: Computer Software
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Would like to see more features

    Reviewed on 16/12/2018

    Pros

    It's a place where we can store and view important data points.

    Cons

    It's not easy to see what you need to from the data. Lacks a lot of features and functions.

    Vaibhav
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Most important Data Analytics tool for SaaS

    Reviewed on 10/09/2022

    Great tool tool which every saas product marketer and developer teams should use for products...

    Great tool tool which every saas product marketer and developer teams should use for products improvement.

    Pros

    Can track more detailed and accurate users Interaction information for SaaS products.

    Cons

    Implementation takes time and development efforts.

    Alternatives Considered

    Adobe Analytics

    Reasons for Choosing Mixpanel

    Not able to track detailed information about each user's activity inside webapp

    Switched From

    Google Analytics 360

    Reasons for Switching to Mixpanel

    Less expensive and more detailed implementation videos available.
    Joël
    Joël
    Overall rating
    • Industry: Computer Software
    • Company size: 2–10 Employees
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Too Many options- Over saturated

    Reviewed on 20/07/2023

    We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).

    We haven't gotten a lot from Mixpanel (well, that's our experience and it's personal).

    Pros

    I like Mixpanel because it provides accurate data about how visitors behave and interact with our web pages. This is awesome as it provides critical precision on what and where to make improvements.We used it for mobile and web analytics, and used it to conduct product analytics as well and it kind of works for these purposes. However,

    Cons

    What I personally do not enjoy with Mixpanel is how saturated the UI is. There are just too many options and this gets me confused at point. I hardly figured out certain features on my own. It's not a great deal if you ask me and I highly recommend the developers make adjustments and take a minute to think about their customers.Not everybody is tech-savvy and not everyone can possibly tackle this mixup by themselves. It's really overwhelming- you know.- The subscription tiers seem to be a lot way too high than what we get.-Poor client support-Still lack some important and advanced features

    Showing 5 reviews of 141 Read all reviews

    Mixpanel FAQs

    Below are some frequently asked questions for Mixpanel.

    Mixpanel offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

    Mixpanel has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mixpanel supports the following languages:

    English

    Mixpanel supports the following devices:

    Mixpanel integrates with the following applications:

    AB Tasty, Adjust, Alooma, Amazon Redshift, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, ChurnZero, Fivetran, Fullstory, Gainsight CS, Google Cloud, Google Cloud BigQuery, Help Scout, Intercom, Iterable, Kameleoon, Kochava, Lead Gen & CRM (formerly SharpSpring), LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Operations Hub, Radar Privacy, Segment, Slack, Snowflake, Tealium Customer Data Hub, Tray.io, VWO Fullstack, Workato, Zapier, Zendesk Suite, Zoho PageSense

    Mixpanel offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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