Mixpanel

Mixpanel

Most advanced analytics & engagement platform

4.4/5 (63 reviews)

Mixpanel Overview

At Mixpanel, our mission is to increase the rate of innovation by empowering everyone to get the answers they need to take meaningful action.

Mixpanel unlocks the ability for users to analyze and visualize trends in their user behavior and revenue data with ease. Through Mixpanel’s powerful, yet user-friendly analytics platform, companies are able to gather insights to learn why things are happening, experiment with new experiences and messages, and continually iterate for growth across any platform, ultimately helping them understand why users engage, retain, and convert.

With Mixpanel’s award-winning service, unmatched reliability and performance, and intelligent data science algorithms, over 26,000 companies–including 30% of The Fortune 100–trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Pricing

Starting from
US$150.00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

Arabic, Chinese (Simplified), Dutch, English, French and 3 others, German, Hebrew, Spanish

Mixpanel Reviews for UK Users

Overall rating
4.4/5
90% positive reviews
34
Excellent
23
Very good
6
Average
0
Poor
0
Terrible
Verified Reviewer

Data tool for more established companies

Used Daily for 1+ year
Reviewed on 16/08/2018
Review Source: Capterra

When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.

Pros

Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.

Cons

The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Matylda C.

Very easy to navigate and pull your data

Used Daily for 2+ years
Reviewed on 05/08/2018
Review Source: GetApp

Pros

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

Cons

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

8.0/10
Maxim L.

Tracking user behavior is a must but we're still figuring out Mixpanel

Used Daily for 1-5 months
Reviewed on 25/07/2019
Review Source: Capterra

We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

Pros

The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful

Cons

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Fayssal J.

I use Mixpanel every single hour a day, 7 days a week and 365 days a year !

Used Daily for 2+ years
Reviewed on 31/07/2018
Review Source: Capterra

It's the simplest way to track app usage.

Pros

Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.

Cons

Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Viktor G.

Amazing platform perfect for data needs(specifically for eCommerce and phone applications)

Used Weekly for 2+ years
Reviewed on 15/05/2018
Review Source: Capterra

Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors

Pros

-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track

Cons

-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Mixpanel Pricing

Starting from
US$150.00/month
Pricing options
Free Trial
Free
Subscription
Value for money

For full pricing details, visit https://mixpanel.com/pricing/

Starter: Free
Growth: $779+ per year
Enterprise: custom pricing

Mixpanel Features

  • API
  • Activity Dashboard
  • Business Intelligence
  • Data Visualisation
  • Drag & Drop Interface
  • Third Party Integration
  • Visual Analytics

  • Ad hoc Reporting
  • Charting
  • Collaboration Tools
  • Customisable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Graphical Data Presentation
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics

Additional information for Mixpanel

Key features of Mixpanel

  • A/B testing
  • Activity dashboard
  • Activity feed
  • Activity tracking
  • Automatic cohort creation
  • Automatic notifications
  • Business intelligence
  • Campaign analysis
  • Campaign management
  • Conversion tracking
  • Customer activity reporting
  • Customer database
  • Data synchronization
  • Data visualization
  • Drag & drop interface
  • Dynamic bucketing
  • Email marketing
  • Engagement analytics
  • Event tracking
  • Event triggered actions
  • Flexible targeting
  • Funnel analysis
  • In-app messaging
  • Integration
  • Market segmentation
  • Message scheduling
  • Mobile surveys
  • Multi-channel marketing
  • Performance reports
  • Personalized profiles
  • Predictive analytics
  • Prioritizing
  • Retention reports
  • Search functionality
  • Segmentation tool
  • Third party integration
  • Trend / problem indicators
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • WYSIWYG editor

Benefits

  • Collect accurate data – No matter what information is important to your business, get accurate customer and product data in real-time across all devices.

  • Identify trends – Once you’ve collected data, define key business metrics and see how they trend over time. Identify all the patterns that matter to your business.

  • Understand the why – Now that you’ve identified the trends, understand why they’re happening through correlation analysis, look-alike modeling, and other data science techniques.

  • Set goals & hypotheses – Set goals to improve the trends you’ve uncovered, then create informed hypotheses on how to reach those goals.

  • Take action – Test your hypotheses in real-time through product experiments, messaging, and personalization. Then tie them back to your business metrics.

  • Mixpanel FAQs

    Below are some frequently asked questions for Mixpanel.

    Q. What type of pricing plans does Mixpanel offer?

    Mixpanel offers the following pricing plans:

    Starting from: US$150.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    For full pricing details, visit https://mixpanel.com/pricing/

    Starter: Free
    Growth: $779+ per year
    Enterprise: custom pricing

    Q. What are the main features of Mixpanel?

    Mixpanel offers the following features:

    • A/B testing
    • Activity dashboard
    • Activity feed
    • Activity tracking
    • Automatic cohort creation
    • Automatic notifications
    • Business intelligence
    • Campaign analysis
    • Campaign management
    • Conversion tracking
    • Customer activity reporting
    • Customer database
    • Data synchronization
    • Data visualization
    • Drag & drop interface
    • Dynamic bucketing
    • Email marketing
    • Engagement analytics
    • Event tracking
    • Event triggered actions
    • Flexible targeting
    • Funnel analysis
    • In-app messaging
    • Integration
    • Market segmentation
    • Message scheduling
    • Mobile surveys
    • Multi-channel marketing
    • Performance reports
    • Personalized profiles
    • Predictive analytics
    • Prioritizing
    • Retention reports
    • Search functionality
    • Segmentation tool
    • Third party integration
    • Trend / problem indicators
    • Visitor targeting
    • Visitor tracking
    • Visual analytics
    • WYSIWYG editor

    Q. Who are the typical users of Mixpanel?

    Mixpanel has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Mixpanel support?

    Mixpanel supports the following languages:

    Arabic, Chinese (Simplified), Dutch, English, French, German, Hebrew, Spanish

    Q. What type of pricing plans does Mixpanel offer?

    Mixpanel has the following pricing plans:

    Free, Subscription

    Q. Does Mixpanel support mobile devices?

    Mixpanel supports the following devices:

    Android, iPhone

    Q. What other apps does Mixpanel integrate with?

    Mixpanel integrates with the following applications:

    AppFusions, Bitium, ChurnSpotter, Cyfe, Driftrock, Help Scout, LoginRadius, Optimizely, VWO, Zoho SalesIQ

    Q. What level of support does Mixpanel offer?

    Mixpanel offers the following support options:

    Knowledge Base, Online Support, Phone Support