---
description: Learn how Oracle Responsys can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Oracle Responsys.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Oracle Responsys Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Oracle Responsys](/software/90926/responsys)

# Oracle Responsys

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> Oracle Responsys allows users to plan, execute, optimize, and manage marketing campaigns and multi-stage programs across every digital channel, including email, mobile, social, the web, and display.
> 
> Verdict: Rated **3.8/5** by 6 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 6 Reviews |
| Ease of Use | 3.3/5 | Based on overall reviews |
| Customer Support | 3.2/5 | Based on overall reviews |
| Value for Money | 3.5/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |

## About the vendor

- **Company**: Oracle
- **Location**: Chicago, US
- **Founded**: 1977

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact Oracle for pricing information.
- **Target Audience**: 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, Germany, United Kingdom, United States

## Features

- A/B Testing
- API
- Activity Dashboard
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Customer Segmentation
- Customisable Reports
- Customisable Templates
- Data Import/Export
- Email Marketing
- Email Templates
- Engagement Tracking
- Marketing Automation
- Multi-Campaign
- Multi-Channel Marketing

## Category

- [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.getapp.co.uk/directory/304/campaign-management/software)
- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.getapp.co.uk/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Google Ads](https://www.getapp.co.uk/software/101257/google-ads) — 4.4/5 (1006 reviews)
3. [Brevo](https://www.getapp.co.uk/software/91466/brevo) — 4.6/5 (3410 reviews)
4. [Mailchimp](https://www.getapp.co.uk/software/8268/mailchimp) — 4.5/5 (17572 reviews)
5. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2256 reviews)

## Reviews

### "Responsys: The Go To Marketing Tool" — 4.0/5

> **Verified Reviewer** | *19 June 2025* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: It is such a great platform when it comes to targeting the right segments, its AI functionalities, the Sent Time Optimizer functionality and many more stuffs. It is constantly evolving.
> 
> **Cons**: They shold probably have an Contact Frequency program inbuilt, currently we face issues where on a given day a user may receive multiple emails from the same sender, which ideally isn't the right experience.

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### "Good and fairly simple" — 4.0/5

> **Pam** | *28 August 2022* | Retail | Recommendation rating: 5.0/10
> 
> **Pros**: Limited expertise to maximize all of the functionality even with a success manager
> 
> **Cons**: Lots of bugs and stops starts. Made it difficult to maximize features
> 
> Ok. Nothing to brag about

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### "Average tool for email and sms marketing, requires tech knowledge for operations" — 3.0/5

> **Aditya** | *21 October 2024* | Computer Software | Recommendation rating: 4.0/10
> 
> **Pros**: Integration is easy based on rest API calls. Tester can use any API tool to initiate a campaign request easily. The way user can edit customer related market preference from a single screen using both UI and Rest API calls.
> 
> **Cons**: Highly dependent on FTP servers automated jobs when it comes to synching data between your app database and Responsys database. Might have a lag and sometimes data might go out of sync.
> 
> Overall it was an average experience. Creating campaigns, setting up random variables to store customer related task is a bit tricky and flaky. No real time validation available for campaign setup. Trigger and test is the only option left.

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### "The Perfect Tool For Email Marketing" — 4.0/5

> **Renly** | *8 February 2024* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: With Oracle Responsys, email marketing and marketing automation is easy&#10;The software makes campaign management effortless and comes with reporting and analytics features.
> 
> **Cons**: No bothers with Oracle Responsys. It has been great

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### "Next Level Email Marketing & Campaign Management" — 5.0/5

> **Thomas** | *22 September 2022* | Information Services | Recommendation rating: 8.0/10
> 
> **Pros**: Responsys has a great delivery rate, can handle large lists and is accommodating for the different businesses we use them for.
> 
> **Cons**: If I could change one thing about Responsys it would be the ability to customize certain analytics.
> 
> We use Responsys as an ESP which takes away the pain of having to monitor blacklists and maintain deliverability tracking. They do that built-in.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/90926/responsys)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/90926/responsys> |
| de-AT | <https://www.getapp.at/software/90926/responsys> |
| en | <https://www.getapp.com/marketing-software/a/responsys/> |
| en-AE | <https://www.getapp.ae/software/90926/responsys> |
| en-AU | <https://www.getapp.com.au/software/90926/responsys> |
| en-CA | <https://www.getapp.ca/software/90926/responsys> |
| en-GB | <https://www.getapp.co.uk/software/90926/responsys> |
| en-IE | <https://www.getapp.ie/software/90926/responsys> |
| en-NZ | <https://www.getapp.co.nz/software/90926/responsys> |
| en-SG | <https://www.getapp.sg/software/90926/responsys> |
| en-ZA | <https://www.getapp.za.com/software/90926/responsys> |
| es | <https://www.getapp.es/software/90926/responsys> |
| es-CL | <https://www.getapp.cl/software/90926/responsys> |
| es-CO | <https://www.getapp.com.co/software/90926/responsys> |
| es-MX | <https://www.getapp.com.mx/software/90926/responsys> |

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