--- description: Learn how Act! can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Act!. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act! Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [Act\!](/software/91203/act) # Act\! Canonical: https://www.getapp.co.uk/software/91203/act Page: 1 / 38\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 930 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Act\! Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results. More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals. Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business. Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday. Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act\! Add-ons. No more flipping back and forth between apps or tabs. With Act\! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 930 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: Scottsdale, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Autoresponders - Batch Processing - CRM - Calendar Management - Calendar Sync - Calendar/Reminder System - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Contact Database ## Integrations (24 total) - BigCommerce - Dropbox - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) - [CRM for Small Businesses](https://www.getapp.co.uk/directory/4959/small-business-crm/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Customer Service Software](https://www.getapp.co.uk/directory/231/customer-service/software) ## Alternatives 1. [HubSpot CRM](https://www.getapp.co.uk/software/102533/hubspot-crm) — 4.5/5 (4481 reviews) 2. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (6993 reviews) 3. [Bigin by Zoho CRM](https://www.getapp.co.uk/software/142099/bigin-by-zoho-crm) — 4.7/5 (742 reviews) 4. [Salesforce Sales Cloud](https://www.getapp.co.uk/software/90378/salesforce) — 4.4/5 (18803 reviews) 5. [Dynamics 365](https://www.getapp.co.uk/software/90844/dynamics-365) — 4.4/5 (5846 reviews) ## Reviews ### "ACT Works for this Sales Guy" — 5.0/5 > **Marc** | *28 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people. > > **Cons**: It takes up a lot of memory and with a low gig computer can be an issue. > > I have used it for over 25 years and I find it invaluable. ----- ### "Sales Success with the support of ACT" — 5.0/5 > **Brien** | *23 April 2026* | Facilities Services | Recommendation rating: 10.0/10 > > **Pros**: How it compliments my structured sales approach in making and recording calls. It helps me to organize my day and keep focused on the selling activity > > **Cons**: I would like to be able to sync the ACT Calendar with my Outlook Calendar. To better manage appointments. > > I have been using ACT since it first came out in the 80's. It is essential in organizing my Sales Program which is to make contact calls- opening new potential contact (downloading lists), Target mailings, keep track of following up calls and prospect to close, Tracking and Reporting Sales. ----- ### "It works fine when it's not glitchy" — 3.0/5 > **Kevin** | *23 April 2026* | Financial Services | Recommendation rating: 4.0/10 > > **Pros**: Sharing a calendar and viewing others event is helpful. Also, creating to-do items and appointments for others. We also use it to reserve our conference room. > > **Cons**: Notifications for to-do items aren't prominent enough. The alerts should pop up like appointment reminders do. > > It's okay. We don't use the actual CRM but only the calendar and contact info because there is so much legacy info in there. ----- ### "ACT\! is Great" — 5.0/5 > **Marianne** | *28 April 2026* | Glass, Ceramics & Concrete | Recommendation rating: 10.0/10 > > **Pros**: Ease of Use and responsiveness of Customer Support. They don't make you wait and the Customer Support team is knowledgeable and assist even when you don't quite know what you are asking as a non-IT person > > **Cons**: Mobile Access - have never used it and see no reason to so I cannot really evaluate it. If the Mobile access is anything like their program I'm sure it is easy to use. > > Customer Support is responsive understandable and easy to understand when trying to provide support for complex problem ----- ### "Act's New Enhancements" — 4.0/5 > **James** | *2 April 2026* | Real Estate | Recommendation rating: 8.0/10 > > **Pros**: The pro I like the most about Act is the customer tables, however I am still learning how to effectively design and use these tables. > > **Cons**: Support at Act is a challenge as the organization is looking to better support as some of the new products are not managed well when they are out for the Act client support. With my new business Real Estate it would be more prudent in having the ability of managing contacts to properties and properties to contacts. > > Act is customizable like many of the other CRM Tools on the market. Customization must come with details learning tools so we as customer's can see how these differences will enhance our businesses. ----- Page: 1 / 38\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/91203/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data