
About Act!
Act! Premium is a powerful all-in-one CRM and Marketing Automation tool that empowers today’s small and midsize businesses to market better, sell more and create customers for life. Act! offers unparalleled customisability and flexibility and accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment with Desktop Sync for maximum flexibility! With Act!, you can customise your CRM to fit your specific business or industry processes or workflows. The possibilities with Act! Premium are limitless.
Pricing starting from:
£25.00/month
- Free Version
- Free Trial
- Subscription
Key benefits of Act!
Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results.
More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.
Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business.
Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday.
Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act! Add-ons. No more flipping back and forth between apps or tabs. With Act! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync.
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Countries available
France, Germany, United Kingdom, United States
Supported Languages
English, French, German
Pricing starting from:
£25.00/month
- Free Version
- Free Trial
- Subscription
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Features
Total features of Act!: 103
Alternatives
Dynamics 365

Agile CRM

Sage 100 Contractor

Shape

Reviews
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- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Awesome integration with other apps.
Reviewed on 22/05/2018
Pros
I'm able to integrate with MS Outlook, and sync within my Ipad and Google phone. Your costumer support is awesome with it's followup and addressing and any issues I may have. Deserves more than 5 stars!
Cons
Software pricing is becoming an issue as less expensive models are out there that competes with Act. Need to consider reduction pricing for those loyal customers like myself since 2006. Needs to come up with a better less tedious way of merging contact duplicates.
- Industry: Insurance
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
ACT! for Insurance/Financial Advisors
Reviewed on 14/10/2020
I love all the features that meet the needs of financial advisors. The customizable fields are...
I love all the features that meet the needs of financial advisors. The customizable fields are beneficial and improve the overall use of the software. It has probably just as many features as other customer relations management programs but cost is substantially less. Very happy with my selection.
Pros
The Act! for Advisors software has been modified to meet the requirements of a financial advisor which includes being able to input information regarding insurance contracts. The new Marketing Automation is an great way to send out Newsletters, etc.
Cons
They have lots of online resources/video's to learn the Marketing Automation. You can also speak to customer service but they recently cut their remote access where you can have customer service work on your computer to help answer/show you how to do things with the marketing automation.
Alternatives Considered
Salesforce Marketing Cloud Account EngagementReasons for Choosing Act!
Salesforce was cost prohibitive.Switched From
Salesforce Sales CloudReasons for Switching to Act!
Cost while not sacrificing the overall features.- Industry: Food & Beverages
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
Constant glitches, awful customer service
Reviewed on 11/09/2014
Pros
At this moment, I am struggling to think of anything positive to say about my Act! experience. Both my boss and I have had problems since we bought it. I have lost entire days' worth of sales time on the phone with their tech support trying to fix issue after issue. And to make matters worse, they keep telling me to give them more money if I want better, faster, more competent customer service. All I want is for the program to work correctly and do what they promised it would do!
Cons
This program is seriously glitchy, and the customer service experience has been bad. I have spent countless hours on the phone trying to get issues resolved. And to add insult to injury, they keep telling me that if I want better customer service and faster, more professional support I need to give them more money. If you believe in your product then, stand behind it and fix it. My boss and I have spent enough time (and money via lost sales revenue) dealing with Act's technical issues already, so I wish they would stop telling me we need to shell out more.
After two days on the phone with them, having been escalated to their Level 3 support guy, my Outlook started to have problems immediately after hanging up with him. I have never had a single problem with Outlook since I started using it. Over the last two days, three different tiers of tech support have remotely accessed my laptop, gone into my Outlook as administrators, and messed around with it. Though they managed to fix the mail merge issues I was initially having with Act!, they clearly messed up my Outlook along the way. Now they claim it is a complete coincidence that Outlook started sending me error messages the moment I hung up with their top tier tech guy. They keep telling me the problems are not related, it is solely the problem of Outlook, they are not experts in Outlook, and I should call Outlook's tech support for help.
Clearly, it is not a coincidence or unrelated. And clearly, they are confident enough in their Outlook expertise to go into my program and mess with it. And as tech support for a software program that works with Outlook, they should be trained and qualified to work with Outlook in the first place. I have asked repeatedly to have their top tier guy call me back. He knows what he did, so he should be able to track down his mistake and fix it. But they keep saying they can't do that without me shelling out more money.
As if all of that wasn't enough, during my last conversation with their support, I had to force the rep to stop trying to get me off the phone and to fix the new problem that had cropped up with Act! just today: the loss of my email history. It took her close to an hour, and she finally discovered that my email history was now gone from Act! because one of the three techs who has remotely accessed my computer over the last two days accidentally replaced my database with a demo database. And even in light of that, she still tried to say that the issue with Outlook had nothing to do with anything their tech staff did. She continued to insist it was all just a coincidence.
I told her I felt the time had come to talk to a supervisor, and I asked her to put one on the phone. After placing me on hold once again, she finally came back and said a supervisor was unavailable, and one would have to call me back in 10 minutes. It ended up taking close to an hour to hear from him. He did finally fix the Outlook problem, but when I asked him what I should do if the error messages come back in an hour or two, he said I had to start all over again from the bottom. The whole routine: wait on hold, start with a low-level tech, slowly work up the ladder, all of it. That or pay the fee.
The next day, the Outlook error message came back! And I had to lose that day as well trying to get them to fix it. I spoke to my boss, and he said the same thing happened to him a while back, where they tried to blame Outlook. So my boss said he started a conference call with the Act! tech guy and the Microsoft tech guy on the phone at the same time, and lo and behold, the problem turned out to be with ACT, not Microsoft.
- Industry: Electrical/Electronic Manufacturing
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
A GOOD STABLE BASE FOR CRM ... JUST WISH ENHANCING WAS A LITTLE EASIER
Reviewed on 31/10/2019
We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and...
We need ACT, and it is the core of what we do. We would like to see ways that we can add depth and richness to a good platfrom
Pros
I like the fact that a team of 5 can share effectively in real time, I like the ease of changing layouts and adding fields, and with Seamless the ablity to easily prdcue high quality documenation. It's link to outlook and ODBC is good and it is a stable, which being at the core of our business is a good thing
Cons
There are many things I think we could do to be more productive but can't, and we do see fields being changed or lost "by themselves". The web version was a poor version of the Pro, and we haven't been able to make it available when offline, which is a frustration.
Alternatives Considered
Salesforce Sales CloudSwitched From
Salesforce Sales CloudReasons for Switching to Act!
Much better value for money, and lower overall overheads meant better for us as a asmall business- Industry: Nanotechnology
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Good first CRM
Reviewed on 18/01/2023
Positive experience and we are using the custom fields. I wish you could make some fields limited...
Positive experience and we are using the custom fields. I wish you could make some fields limited based on other field inputs. ACT! is great if you are just getting into CRM and want to get your business up and running quickly, this is one of the reasons it is such a popular choice. They have been doing CRM for a very long time.
Pros
Easy to setup and have customized fields. They have an option to run on your own server to avoid monthly fees of other CRM options.
Cons
Once you have over 10,000 contacts. It is harder and slower to organize CRM. Works much better for smaller contact lists.
Alternatives Considered
Salesforce Sales CloudReasons for Switching to Act!
Cost of alternatives were much higher for similar features.Response from Act!
Hey thanks Andrew, it sounds like Act! is helping you out. You're helping us out by spreading the word - so thanks for taking the time to share!
Act! FAQs
Below are some frequently asked questions for Act!.Q. What type of pricing plans does Act! offer?
Act! offers the following pricing plans:
- Starting from: £25.00/month View Pricing Plans
- Pricing model: Subscription
- Free Trial: Available
Act! Premium Desktop £30/mo/user billed annually Act! Premium Cloud £25/mo/user billed annually
Q. Who are the typical users of Act!?
Act! has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500
Q. What languages does Act! support?
Act! supports the following languages:
English, French, German
Q. Does Act! support mobile devices?
Act! supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Act! integrate with?
Act! integrates with the following applications:
Dropbox Business, Google Workspace, LinkedIn for Business, Meta for Business, Microsoft 365, Microsoft Outlook, Zapier, iCloud
Q. What level of support does Act! offer?
Act! offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
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