Act!

3.8 (757)
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Next-level relationships. Next-level results.

About Act!

Act! Premium is a powerful all-in-one CRM and Marketing Automation tool that empowers today’s small and midsize businesses to market better, sell more and create customers for life. Act! offers unparalleled customisability and flexibility and accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment with Desktop Sync for maximum flexibility! With Act!, you can customise your CRM to fit your specific business or industry processes or workflows. The possibilities with Act! Premium are limitless.


Key benefits of Act!

Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results.
More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.
Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business.
Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday.
Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act! Add-ons. No more flipping back and forth between apps or tabs. With Act! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync.


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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights
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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights

Not sure about Act!? Compare with a popular alternative

Act!

3.8 (757)
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Starting Price

£25.00
month
US$15.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

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Integrations

8
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Ease of Use

3.8 (757)
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Value for Money

3.8 (757)
4.2 (5,927)

Customer Service

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Reviews

Overall rating

3.8 /5
(757)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.8/5
Customer Support
3.4/5

Already have Act!?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 757
Thomas
Thomas
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Love the ease of use for both entering data and retrieving info

Reviewed on 07/05/2018

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what...

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Ernest
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT! CRM Review

Reviewed on 15/03/2024

I have been using ACT! for over a decade for various campaigns it has suited me every time which...

I have been using ACT! for over a decade for various campaigns it has suited me every time which shows its versatility

Pros

very easy to use the sales and support staff are great based locally

Cons

no features in ACT! that are not liked all very well though out

Response from Act!

Thank you for your review Ernest and for letting us know that you appreciate Act!'s ease of use and that our sales and support teams have been helpful to you! As a long-time customer, we'd love to learn more about how you're using Act!. If you're interested in being featured in an Act! Success Story, just follow this link or send me an email and we'll get the ball rolling. It only takes a few minutes of your time. https://www.act.com/success-stories/ Thank you again for your review!

David
Overall rating
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Act and your need for a CRM

Reviewed on 19/09/2022

Without the introduction of a CRM, i doubt we would have had the client retention we have been...

Without the introduction of a CRM, i doubt we would have had the client retention we have been lucky to have, we had trialed other CRM's, from free online to high cost ones like Goldmine - they all do much the same but our need to a specific way of accessing and manipulating our data left us with Act as the only real option. One option was to have a bespoke system but costs in the region of £100,000 and constant support didnt make much business sense at the time and after seeing similar projects fail at rival companies we think the route we took has been justified

Pros

Having the ability to scale requirements has helped the business grow without huge outlay. Has the capability to use high end hardware and now has a Cloud based solution so removing the need for costly onsite equipment if required

Cons

As usual costs, the license model has change from perpetual to the per user per year, the Cloud based variant is expensive but comparable to others. The need for a 3rd party module to fully use the software for our needs has increased usability but at a cost, would of been nice to include in subscription

Alternatives Considered

Zoho CRM

Reasons for Switching to Act!

Zoho wasnt around at the original decision but was pushed a new Sales Director, after 4 weeks of trying to get 10 client details imported to show proof of use we gave up - no direct import without essential data loss. Goldmine was extensively used by 3 Sales reps, although powerful it didnt meet the requirement we needed at the time, and at the time was 5 times more expensive. The budget wouldnt stretch even if we would get everything we needed from it so Act was chosen

Response from Act!

Hi David, thank you for taking the time to share how your business is using Act! -especially the cloud-based solution.
We love hearing from our customers, so thanks again for sharing!

Sean
Overall rating
  • Industry: Government Relations
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Customer Support 5*

Reviewed on 10/04/2024

Pros

As a company who deals with a LOT of different third party vendors, I can genuinely say the customer support at ACT was absolutely top notch and couldnt fault them. Went out of their way to solve the problem we had after a powercut and even though it turned out to be a complicated job they were professional at all times, knowledgeable and efficient.

Cons

I do not have anything bad to say about ACT!

Response from Act!

We are thrilled to hear that our Support Team was there for you when you needed them, Sean. We love our customers and know when they're successful, we're successful! Thank you so much for your review!

andrew
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My business would not survive without ACT!!!!!

Reviewed on 04/04/2024

Superb is all I can say!!!!!!
Brilliant support from Luke and the team!

Superb is all I can say!!!!!!
Brilliant support from Luke and the team!

Pros

The information that is logged, the communication history is vital!
ACT is the best product I've ever used and I've been using it for 12 years!

Cons

Nothing and I mean nothing!!!!
The system has never let me down but I have to admit, you only get what you as the user input in!!!!

Response from Act!

We are so happy to hear that Act! has been a vital part of your business for over 12 years, Andrew! We appreciate your review and would love to learn how you use Act!. If you're interested in sharing your story, please follow this link: https://www.act.com/success-stories/

Showing 5 reviews of 757 Read all reviews

Act! FAQs

Below are some frequently asked questions for Act!.

Act! offers the following pricing plans:

  • Starting from: £25.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Act! Premium Desktop £30/mo/user billed annually Act! Premium Cloud £25/mo/user billed annually

Act! has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500

Act! supports the following languages:

English, French, German

Act! supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Act! integrates with the following applications:

Dropbox Business, Google Workspace, LinkedIn for Business, Meta for Business, Microsoft 365, Microsoft Outlook, Zapier, iCloud

Act! offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Act!.