--- description: Learn how Act! can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Act!. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act! Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [Act\!](/software/91203/act) # Act\! Canonical: https://www.getapp.co.uk/software/91203/act Page: 1 / 38\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 909 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Act\! Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results. More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals. Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business. Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday. Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act\! Add-ons. No more flipping back and forth between apps or tabs. With Act\! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 909 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: St. Petersburg, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: France, Germany, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Autoresponders - Batch Processing - CRM - Calendar Management - Calendar Sync - Calendar/Reminder System - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Contact Database ## Integrations (24 total) - BigCommerce - Dropbox Business - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) - [CRM for Small Businesses](https://www.getapp.co.uk/directory/4959/small-business-crm/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Customer Service Software](https://www.getapp.co.uk/directory/231/customer-service/software) ## Alternatives 1. [HubSpot CRM](https://www.getapp.co.uk/software/102533/hubspot-crm) — 4.5/5 (4458 reviews) 2. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (6973 reviews) 3. [Bigin by Zoho CRM](https://www.getapp.co.uk/software/142099/bigin-by-zoho-crm) — 4.7/5 (730 reviews) 4. [Salesforce Sales Cloud](https://www.getapp.co.uk/software/90378/salesforce) — 4.4/5 (18782 reviews) 5. [Dynamics 365](https://www.getapp.co.uk/software/90844/dynamics-365) — 4.4/5 (5822 reviews) ## Reviews ### "Easy tool" — 4.0/5 > **Bo** | *16 November 2023* | Banking | Recommendation rating: 7.0/10 > > **Pros**: Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps. > > **Cons**: Not so many features but the essential features are enough to get what is really needed. The support for the product has ended. > > Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results. ----- ### "Top-notch Tech and Sales Support" — 4.0/5 > **Brian** | *24 March 2026* | Research | Recommendation rating: 8.0/10 > > **Pros**: Tech support is top notch. Email marketing services has multiple options for campaigns, with templates, drag and drop, and WYSIWYG editor available. It is also easy to add new fields. > > **Cons**: By tying our database to online forms, we increase the risk of bad info overwriting good data. We have to adjust our fields and online forms so that we are not overwriting necessary info. > > Our company has used ACT for decades, and we are transitioning to cloud and marketing services to ACT. ----- ### "Act 2026 review" — 3.0/5 > **Jennifer** | *28 April 2026* | Wholesale | Recommendation rating: 5.0/10 > > **Pros**: The ability to keep all my data in one place. Being able to email and schedule activities to stay in touch with clients > > **Cons**: The issues with time it takes screen to change when completing activities. 20 to 30 seconds when you do 100 plus activities per day is a waste of time when I could be making sales calls. > > I have used Act since 2000 and it was a better program prior to them requiring a yearly fee of $600. It should still be an option if you want to upgrade every year and not have to pay $600. ----- ### "ACT Review 1" — 5.0/5 > **Ronald** | *10 February 2026* | Real Estate | Recommendation rating: 10.0/10 > > **Pros**: The User Interface is clean and to the point. Nice formatting and easy to understand the tabs. A super big plus. > > **Cons**: It seems to log me out on a regular basis. I would like it to stay open longer if possible. It would also be great to get more tutorials. > > WOW\! I go back 20 plus years - all the way back to ACT 6.0 Desktop. I have used many other CRM but always come back to ACT. It is such a great CRM - especially for databases that you want to tag for different industry sectors, mailing lists. etc. ----- ### "Best Application" — 5.0/5 > **Ray** | *30 April 2026* | Civic & Social Organization | Recommendation rating: 10.0/10 > > **Pros**: Best contact manager I have ever used. Mostly intuitive and very easy to add data. It is almost fun too enter all contact info. > > **Cons**: Some sub menus are hard to navigate; especially the notes and the history tabs. Once you understand how to negotiate the tabs it is okay. > > Love this App. Very easy to use once you have understand how to proceed. It is sensibly organized and fairly intuitive. ----- Page: 1 / 38\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/91203/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data