--- description: Learn how Act! can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Act!. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act! Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [Act\!](/software/91203/act) # Act\! Canonical: https://www.getapp.co.uk/software/91203/act Page: 1 / 39\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 937 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Act\! Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results. More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals. Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business. Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday. Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act\! Add-ons. No more flipping back and forth between apps or tabs. With Act\! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 937 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: Scottsdale, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Autoresponders - Batch Processing - CRM - Calendar Management - Calendar Sync - Calendar/Reminder System - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Contact Database ## Integrations (24 total) - BigCommerce - Dropbox - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) - [CRM for Small Businesses](https://www.getapp.co.uk/directory/4959/small-business-crm/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Customer Service Software](https://www.getapp.co.uk/directory/231/customer-service/software) ## Alternatives 1. [HubSpot CRM](https://www.getapp.co.uk/software/102533/hubspot-crm) — 4.5/5 (4491 reviews) 2. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (7003 reviews) 3. [Bigin by Zoho CRM](https://www.getapp.co.uk/software/142099/bigin-by-zoho-crm) — 4.7/5 (744 reviews) 4. [Salesforce Sales Cloud](https://www.getapp.co.uk/software/90378/salesforce) — 4.4/5 (18812 reviews) 5. [Dynamics 365](https://www.getapp.co.uk/software/90844/dynamics-365) — 4.4/5 (5860 reviews) ## Reviews ### "ACT Works for this Sales Guy" — 5.0/5 > **Marc** | *28 December 2024* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: The CRM is a good but it is great as a tool to send personalized emails and letters to groups of people. > > **Cons**: It takes up a lot of memory and with a low gig computer can be an issue. > > I have used it for over 25 years and I find it invaluable. ----- ### "You can go home again w/all the modern technology" — 5.0/5 > **James** | *30 January 2026* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: It’s ease of use. Great onboarding so it feels like home again. Email features are great too, and are easy to use. > > **Cons**: I have trouble if I have to move fields around. I’m a one man band with multiple email addresses. Unfortunately, I cannot afford multiple ACT accounts. > > If you used ACT years ago, and left? Go back. This is the way it used to be. But their \[sensitive content hidden\] and his team have brought all the things that were great about it 30 years ago and now it’s in the 21st Century. ----- ### "It works fine when it's not glitchy" — 3.0/5 > **Kevin** | *23 April 2026* | Financial Services | Recommendation rating: 4.0/10 > > **Pros**: Sharing a calendar and viewing others event is helpful. Also, creating to-do items and appointments for others. We also use it to reserve our conference room. > > **Cons**: Notifications for to-do items aren't prominent enough. The alerts should pop up like appointment reminders do. > > It's okay. We don't use the actual CRM but only the calendar and contact info because there is so much legacy info in there. ----- ### "Exceptional" — 5.0/5 > **Raymond** | *16 July 2026* | Furniture | Recommendation rating: 8.0/10 > > **Pros**: 1. It integrates with my Quickbooks Accounting App. 2. Automatic emailing to groups you create. 3. A great marketing tool with a lot of flexibility. > > **Cons**: The desktop version i use does not allow the automatic creation of a Purchase Order from an estimate. A big timesaver. It used to be part of the version software I was using. > > Great product with all of the features you would expect in a good CRM system. Even greater support when it is needed. ----- ### "ACT-MDH2026" — 4.0/5 > **Mike** | *21 April 2026* | Industrial Automation | Recommendation rating: 9.0/10 > > **Pros**: Value: Reasonable price vs what they provide. The ability to customize screens. History tab is excellent. > > **Cons**: The Marketing Automation component seems difficult to use. The online version is slow. Syncing is confusing > > Very positive the CRM is easy to use and a good value for the price. Support is good not great. I like the idea of ACT service is albe to log in an make or fix an issue ----- Page: 1 / 39\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/91203/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data