--- description: Learn how Act! can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Act!. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act! Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [Act\!](/software/91203/act) # Act\! Canonical: https://www.getapp.co.uk/software/91203/act Page: 1 / 38\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 921 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Act\! Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results. More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals. Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business. Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday. Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act\! Add-ons. No more flipping back and forth between apps or tabs. With Act\! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 921 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: St. Petersburg, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000 - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: Australia, Belgium, France, Germany, Netherlands, New Zealand, South Africa, Switzerland, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Autoresponders - Batch Processing - CRM - Calendar Management - Calendar Sync - Calendar/Reminder System - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Contact Database ## Integrations (24 total) - BigCommerce - Dropbox Business - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) - [CRM for Small Businesses](https://www.getapp.co.uk/directory/4959/small-business-crm/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Customer Service Software](https://www.getapp.co.uk/directory/231/customer-service/software) ## Alternatives 1. [HubSpot CRM](https://www.getapp.co.uk/software/102533/hubspot-crm) — 4.5/5 (4468 reviews) 2. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (6982 reviews) 3. [Bigin by Zoho CRM](https://www.getapp.co.uk/software/142099/bigin-by-zoho-crm) — 4.7/5 (738 reviews) 4. [eWay-CRM](https://www.getapp.co.uk/software/106997/eway-crm) — 4.5/5 (823 reviews) 5. [Salesforce Sales Cloud](https://www.getapp.co.uk/software/90378/salesforce) — 4.4/5 (18790 reviews) ## Reviews ### "Easy tool" — 4.0/5 > **Bo** | *16 November 2023* | Banking | Recommendation rating: 7.0/10 > > **Pros**: Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps. > > **Cons**: Not so many features but the essential features are enough to get what is really needed. The support for the product has ended. > > Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results. ----- ### "Works Well" — 5.0/5 > **Karen** | *29 May 2026* | Furniture | Recommendation rating: 10.0/10 > > **Pros**: It is a fairly easy to use system and customer assistance is great. It works well for what we need at our business. > > **Cons**: For us, we use some of the systems they set in place in a different way and sometimes it can be hard to work around the presets for the systems. We have worked with customer support to make the system work better for us. > > They are always friendly and helpful and the system work well for tracking the information we need access to. ----- ### "Good Customer Support" — 3.0/5 > **Andres** | *1 May 2026* | Wholesale | Recommendation rating: 5.0/10 > > **Pros**: Customer Support. If it wasnt for the phone support, I would not be able to keep usign it. Good for keeping track of custoemrs > > **Cons**: It seems a bit finicky and difficult to run. Crashes my outlook and often loses setting with Google Integration. ----- ### "Nice product - losing it's ease of use" — 4.0/5 > **Tammy** | *21 April 2026* | Education Management | Recommendation rating: 5.0/10 > > **Pros**: Easy to sort and look up advanced queries. Easy to organize lists once created for sorting and selection. > > **Cons**: having to create my own work arounds, bugs after updates and losing shortcuts I used frequently without notice. That when importing new data, the options are to merge or write over the field content. In the case of importing a phone number column with records with or without content in the column. A blank cell imported into the ACT Phone field will write over existing content. Work around: import all contacts with a phone number, then import all contacts without a phone number and omit that column. Excel imports with blank cells should not write over existing content in a database, it should ignore. > > pretty good.. overall. I am able to use it for organizing out data for the most part. Updates are taking into consideration users needs. ----- ### "Fantastic customer" — 5.0/5 > **Ron** | *25 May 2026* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10 > > **Pros**: Communication, customer support, listening to the questions and answering them specifically to my need providing great guidance for my future use of act and ensuring that I’m a valued customer > > **Cons**: Nothing at this time. I felt the service provided was exactly what I needed. I really don’t have any negative remarks. > > \[sensitive content hidden\] was great and giving me guidance into my specific needs and how to accomplish goals. I’m wanting to accomplish with that keeping the informed of new possible features coming soon. ----- Page: 1 / 38\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/91203/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data