--- description: Learn how Act! can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Act!. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Act! Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [Act\!](/software/91203/act) # Act\! Canonical: https://www.getapp.co.uk/software/91203/act Page: 1 / 36\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) > Act\! Advantage is an all-in-one, full front-office CRM solution that unites sales, marketing, and customer management. > > Verdict: Rated **3.9/5** by 857 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Act\! Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results. More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals. Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business. Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday. Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act\! Add-ons. No more flipping back and forth between apps or tabs. With Act\! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.9/5** | 857 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 3.6/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 3.9/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: Act\! - **Location**: St. Petersburg, US - **Founded**: 1987 ## Commercial Context - **Starting Price**: £25.00 - **Pricing model**: Per User (Free Trial) - **Pricing Details**: Act\! Premium Desktop £30/mo/user billed annually Act\! Premium Cloud £25/mo/user billed annually - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Dutch, English, French, German - **Available Countries**: France, Germany, United Kingdom, United States ## Features - A/B Testing - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Alerts/Notifications - Appointment Scheduling - Autoresponders - Batch Processing - CRM - Calendar Management - Calendar Sync - Calendar/Reminder System - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Contact Database ## Integrations (24 total) - BigCommerce - Dropbox Business - Ecwid - Eventbrite - FreshBooks - Freshdesk - Google Contacts - Google Workspace - Instagram - LinkedIn for Business - Meta for Business - Microsoft 365 - Microsoft Outlook - QuickBooks Online - Shopify ... and 9 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.co.uk/directory/230/crm/software) - [Contact Management Software](https://www.getapp.co.uk/directory/337/contact-management/software) - [Marketing Automation Software](https://www.getapp.co.uk/directory/308/marketing-automation/software) - [Customer Service Software](https://www.getapp.co.uk/directory/231/customer-service/software) - [Sales Force Automation Software](https://www.getapp.co.uk/directory/338/sales-force-automation/software) ## Alternatives 1. [HubSpot CRM](https://www.getapp.co.uk/software/102533/hubspot-crm) — 4.5/5 (4451 reviews) 2. [Zoho CRM](https://www.getapp.co.uk/software/9908/zoho-crm) — 4.3/5 (6964 reviews) 3. [Bigin by Zoho CRM](https://www.getapp.co.uk/software/142099/bigin-by-zoho-crm) — 4.7/5 (724 reviews) 4. [Salesforce Sales Cloud](https://www.getapp.co.uk/software/90378/salesforce) — 4.4/5 (18768 reviews) 5. [Dynamics 365](https://www.getapp.co.uk/software/90844/dynamics-365) — 4.4/5 (5811 reviews) ## Reviews ### "Easy tool" — 4.0/5 > **Bo** | *16 November 2023* | Banking | Recommendation rating: 7.0/10 > > **Pros**: Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps. > > **Cons**: Not so many features but the essential features are enough to get what is really needed. The support for the product has ended. > > Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results. ----- ### "ACT is good product for small business needing CRM for remarketing" — 4.0/5 > **Anonymous User** | *21 August 2025* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Ease of use, basic functions easy to onboard with the sales team. Best way for me to track lead funnel. > > **Cons**: Hard to set up, still not fully functioning like it should. Hoping to have things resolved with support soon. > > I like the product using it for 6 years. Recently switched to cloud version and it's been good so far, but hoping to get more out of it than we have been in recent years. ----- ### "No decent or easy profit Pipeline reports from Opportunities." — 3.0/5 > **Flynn** | *25 April 2025* | Hospital & Health Care | Recommendation rating: 3.0/10 > > **Pros**: Price \& ease of use. We've been using for 13+ years. Still a dog. A good dog, but still a dog. > > **Cons**: Clunky, dated software and no good method to show actual PROFIT pipeline. > > It works for tracking Opportunities, contacts and history. ----- ### "ACT\! Overview" — 5.0/5 > **Kevin** | *15 January 2026* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: I have been using ACT\! as my contact management system for over 25 years. The system has evolved into an overall first class tool in my business. I like the software's ability to track my emails to clients for future reference. The company's customer support is great. Whenever I have had any issues, they respond quickly to my needs. They understand that time is money for business owners. Over the years I have considered other software for my business and I continue to find that ACT\! serves my needs well It is a great value for the cost. It has more features than I need for my business. > > **Cons**: Honestly, I have not found anything about ACT\! that I did not like. The excellent support their technology team provides give me piece of mind that I don't have to concern myself with issues that come up from time to time. > > In my business, tracking calls and setting meetings is very important. ACT\! has served me well over the years. ----- ### "30-year user great program but could still be a little better" — 5.0/5 > **Thom** | *18 December 2024* | Marketing & Advertising | Recommendation rating: 3.0/10 > > **Pros**: I've been using acts for over 30 years. I like its flexibility and how it has grown over the years. I do wish it had a better mobile application. It doesn't match the desktop well enough. The thing I like best is the customer support if you are a premium member. But it is very costly. > > **Cons**: The price has gotten almost prohibitive. Other programs are much more affordable. The mobile app for your phone is not up to the high standards that I have come to expect from act for over 30 years. > > Like I said the flexibility is is very good and helpful. It has grown and expanded with the times. The customer service is probably the best with any company I deal with. I wish they had longer hours or 24/7 because of my schedule I work with people all over the world and sometimes wind up needing help in the middle of the night. It's gotten too pricey but it is an extremely powerful program and I've enjoyed using it since the early '90s. I've been through several different owners of the program. The current \[sensitive content hidden\] seeing the most committed to customer service. ----- Page: 1 / 36\ Next: [Next page](https://www.getapp.co.uk/software/91203/act?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/91203/act) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | pt | | | pt-PT | | ----- ## Structured Data