Act!

3.8 (817)
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CRM, marketing automation & business insights tool for SMBs

About Act!

Act! Premium is a powerful all-in-one CRM and Marketing Automation tool that empowers today’s small and midsize businesses to market better, sell more and create customers for life. Act! offers unparalleled customisability and flexibility and accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment with Desktop Sync for maximum flexibility! With Act!, you can customise your CRM to fit your specific business or industry processes or workflows. The possibilities with Act! Premium are limitless.


Key benefits of Act!

Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalised campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritise your follow-up with actionable results.
More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalised to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.
Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organised and easily searchable place. With a clear view of your relationship history, you can personalise every interaction to make customers feel valued and important to your business.
Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritised task lists so you know exactly where to focus your time throughout the workday.
Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act! Add-ons. No more flipping back and forth between apps or tabs. With Act! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync.


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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights
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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights

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Starting Price

£25.00
month
US$20.00
month

Pricing Options

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Features

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Ease of Use

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Value for Money

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Customer Service

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Reviews

Overall rating

3.8 /5
(817)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.8/5
Customer Support
3.5/5

Already have Act!?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 817
Bo
Bo
Overall rating
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy tool

Reviewed on 16/11/2023

Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a...

Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results.

Pros

Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps.

Cons

Not so many features but the essential features are enough to get what is really needed. The support for the product has ended.

Response from Act!

Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/

Lance
Overall rating
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

To The Rescue once again!

Reviewed on 26/09/2024

I have been an ACT user for many years and as a contact manager and word processor it is at the...

I have been an ACT user for many years and as a contact manager and word processor it is at the core of our Wedding Photography business other than our photography tools.
As with any electronic program, for time to time there are hick-ups and in most cases a call to the technical support department fixes or corrects the issue. However, on occasion something more difficult to rectify occurs. In two such cases, on in early 2022, which pretty much shut us down and currently one less serious, but bothersome currently.
In the 1st situation, candidly we were very perplexed as none of the standard technical community, could aid in resolving the issue. My frustration was so high that I started contacting members of the ACT management team, up to including the [sensitive content hidden] and staff. Shortly thereafter I was contacted by members of that team and directed to one portion of the technical organization in The United Kingdom. They were aware of the issue and worked tirelessly to develop a work around for our Company. Awesome job, which I sang their praises about back up the management chain.
Currently, between a new laptop and an upgrade to my ACT system I was having an issue accessing my account in a timely manner. During that time frame and technicians tried to assist me, so even helped streamline other portions of the ACT system, but no relief in the issue at hand. Finally, I turned back to the team in The United Kingdom. Surprisingly my 1st contact remembered our situation and indicated that he would have someone investigate it, which was done expeditiously. After much research my technical contact determined that is issue was not that of the ACT software but probably that of another existing program that was interfering with ACT because of the transfer from my previous laptop to the present and to further assist provided a document for my support IT department to consider.
Once again, this organization went over and above, which based on my experience is their norm – another 5 Stars in my book – thanks again!

Lance W Ek
Owner/Photographer
Reflections Creative Photography LLC
www.ReflectionsCreativePhotography.com

Pros

There to explain and assist, wherever I have needed them to be.

Cons

My only comment is about a design change in 2022, but as indicated, with the help of this organization it was resolved.

Response from Act!

We are happy to hear that your technical issues were identified and resolved and we appreciate you taking the time to share your support experience with us. We really appreciate the feedback, it made our day, Lance!

bruce
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Act! Review

Reviewed on 14/06/2024

Hmm. I pay a lot for something that does not change.

Hmm. I pay a lot for something that does not change.

Pros

n/a.

Cons

the format design seems to have been taken away from a salesperson and given to a techie. The history now can be tricky to follow. It used to be very straight forward with corresponding dates/times per entry. No lomger the case you can have multiple entries per date so not accurate any more. also changing date for mat for future task was much easier, now you have to scroll through to get to a date. Painful, again a techie must have taken over design role, a sales guy would keep in nimple.

Response from Act!

Bruce, we're sorry to hear that you're not having a great experience right now. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Tina
Overall rating
  • Industry: Warehousing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

It's gotten so much better over time!!

Reviewed on 19/11/2024

Seems like I am always finding new things to do with the program. Very user friendly and I find it...

Seems like I am always finding new things to do with the program. Very user friendly and I find it easy to navigate. Like with anything, you have to be willing to put some time into seeing what it can do specifically for you.

Pros

I have used several versions of Act for years now. I like the easy conversions of making excel spreadsheets to share data.

Cons

The Cons go back to the very early versions.

Response from Act!

It's always great to hear from our long-time customers, Tina, and learn how Act! continues to help them manage and grow their businesses. Thank you for this review.

Raymond
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

President and CEO

Reviewed on 23/08/2024

Had the product since 2006 and only one time was the a small problem fixed that day! A great...

Had the product since 2006 and only one time was the a small problem fixed that day! A great product!

Pros

What's not to like First of all Client set up is a breeze! Once entered all notes are time dated. To email your client their is an Icon click on it and it automatically opens up Outlook and fills out the email address. Send and email and it keeps a copy of the email you sent to them and or received from them time dated. It allows you to set have set groups of which you can email everyone in that group. For instance maybe you have people who use tank cars, people may use box cars or need certain products you can have send a blast just to those people with a simple click on the group or groups. Want to see the locations a client there is an ico click on that a google maps opens and you can do a satellite view. Suffice it to say it does everything but wash the dishes.

Cons

Nothing! The survey is asking for a min of 40 words to describe what I don't like ok its not free!

Response from Act!

Thank you, Raymond! We especially love hearing from our long-time customers and enjoy learning how Act! has helped their businesses over the years. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Showing 5 reviews of 817 Read all reviews

Act! FAQs

Below are some frequently asked questions for Act!.

Act! offers the following pricing plans:

  • Starting from: £25.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Act! Premium Desktop £30/mo/user billed annually Act! Premium Cloud £25/mo/user billed annually

Act! has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500

Act! supports the following languages:

Dutch, English, French, German

Act! supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Act! integrates with the following applications:

BigCommerce, Dropbox Business, Ecwid, Eventbrite, FreshBooks, Freshdesk, Google Contacts, Google Workspace, Instagram, LinkedIn for Business, Meta for Business, Microsoft 365, Microsoft Outlook, QuickBooks Online, Shopify, Slack, SurveyMonkey, Twitter/X, Volusion, Wufoo, Xero, Zapier, Zendesk Suite, iCloud

Act! offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Act!.