About Falcon.io

Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles.

Content can be created, managed, scheduled, and published using Brandwatch's various tools including an all-in-one campaign calendar which displays scheduled posts and content for multiple campaigns simultaneously. Content can be previewed and published across multiple social media channels and approval workflows can be setup to ensure that content is checked for quality before publishing. Once published, Brandwatch allows users to monitor the performance of content and campaigns by providing visual reports on metrics such as engagement by channel, ROI, performance compared with competitors, and more.

In order to aid marketers with boosting their social media presence and encouraging engagement, Brandwatch offers tools such as social media listening drawing insights from millions of online sources, analytics on trending topics within certain sectors, brand perception data, advanced search of data by keywords, word combinations, and exclusions, and much more.

Pricing starting from:

US$108.00/year

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Falcon.io

Key benefits of Falcon.io

  • Manage social media monitoring, engagement, publishing, and analytics on one platform.

  • All customer interactions and their public data are compiled in enriched individual profiles.

  • Customer profiles can be aggregated and used for highly targeted segmentation.

  • A unique prioritization algorithm ranks social comments and messages by importance.

  • Governance and workflow features ease teamwork and ensure brand consistency.
  • Devices

    Business size

    S M L

    Markets

    United Arab Emirates, Austria, Australia, Belgium, Brazil, Canada, Switzerland, China, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, India, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Portugal, Qatar, Saudi Arabia, Sweden, Singapore, United States, South Africa

    Supported Languages

    English

    Pricing starting from:

    US$108.00/year

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Falcon.io

    Images

    Falcon.io Software - Social Media Calendar - The calendar tool allows users to schedule social media posts and campaigns
    Falcon.io Software - Analytics & Reporting - Use the measure tool for benchmarking, performance analysis, team performance, and more
    Falcon.io Software - Social Media Inbox & CRM tool - Streamlined handling of incoming messages, comments and inquiries across networks.
    Falcon.io Software - Social Listening and Monitoring - Tracking of 100m+ online sources including all major social media networks.
    Falcon.io Software - Streamline social advertising and manage all paid and organic activities in one place
    Falcon.io Software - Competitor Benchmarking - Compare and contrast performance with peers, competitors and industry leaders.
    View 7 more
    Falcon.io video
    Falcon.io Software - Social Media Calendar - The calendar tool allows users to schedule social media posts and campaigns
    Falcon.io Software - Analytics & Reporting - Use the measure tool for benchmarking, performance analysis, team performance, and more
    Falcon.io Software - Social Media Inbox & CRM tool - Streamlined handling of incoming messages, comments and inquiries across networks.
    Falcon.io Software - Social Listening and Monitoring - Tracking of 100m+ online sources including all major social media networks.
    Falcon.io Software - Streamline social advertising and manage all paid and organic activities in one place
    Falcon.io Software - Competitor Benchmarking - Compare and contrast performance with peers, competitors and industry leaders.

    Features

    Total features of Falcon.io: 111

    • @mentions
    • API
    • Access Controls/Permissions
    • Activity Tracking
    • Activity/News Feed
    • Advertising Management
    • Alerts / Escalation
    • Alerts/Notifications
    • Approval Process Control
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Benchmarking
    • Blogs
    • Brand Tracking
    • CRM
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Categorisation/Grouping
    • Change Management
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Communication Management
    • Community Management
    • Competitive Analysis
    • Competitor Monitoring
    • Configurable Alerts
    • Configurable Workflow
    • Contact Database
    • Content Creation
    • Content Discovery
    • Content Library
    • Content Management
    • Conversion Tracking
    • Customer Database
    • Customer Engagement
    • Customer Experience Management
    • Customer History
    • Customer Segmentation
    • Customer Social Profiles
    • Customer Support
    • Customisable Reports
    • Customisable Templates
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Security
    • Data Visualisation
    • Editorial Calendar
    • Email Alerts
    • Engagement Tracking
    • Event Calendar
    • Filtering
    • Image Library
    • Influencer Tracking
    • Keyword Filtering
    • Keyword Tracking
    • Knowledge Management
    • Media Library
    • Mobile Access
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Channel Social Integration
    • Negative Feedback Management
    • Performance Metrics
    • Personalisation
    • Pre-Approved Content Library
    • Predictive Analytics
    • Project Management
    • Publish Scheduling
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-Time Chat
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Response Management
    • Role-Based Permissions
    • Search/Filter
    • Sentiment Analysis
    • Single Sign On
    • Social Advertising
    • Social Listening
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Survey/Poll Management
    • Task Management
    • Template Management
    • Text Analysis
    • Third Party Integrations
    • Trend Analysis
    • User Management
    • User Profiles
    • Visual Analytics
    • Workflow Management

    Alternatives

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    Sprout Social

    4.4
    #2 Alternative to Falcon.io
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    Sprinklr

    4.2
    #3 Alternative to Falcon.io
    Sprinkl offers social media management products to help brands improve their presence on social media, increasing...

    Buffer

    4.5
    #4 Alternative to Falcon.io
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    Reviews

    Overall rating

    4.2 /5
    (186)
    Value for Money
    3.8/5
    Features
    3.8/5
    Ease of Use
    4.3/5
    Customer Support
    4.5/5

    Already have Falcon.io?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 186
    Rob R.
    Overall rating
    • Industry: Market Research
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Falcon.io Review

    Reviewed on 25/08/2021

    Very good experience. It helped to get our social media scheduled and publish on time, without...

    Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

    Pros

    Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

    Cons

    It is very similar to other programs- but somewhat more expensive.

    Roderick B.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great product with lots of features but be prepared to pay!

    Reviewed on 23/03/2020

    Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been...

    Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

    Pros

    Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

    Cons

    Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

    Alternatives Considered

    AgoraPulse, ContentCal and Hootsuite

    Switched From

    Buffer

    Reasons for Switching to Falcon.io

    Number of features and ability to have multiple team members/accounts with various levels of accessibility.
    Elisa M.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Good software but fairly steep learning curve

    Reviewed on 22/05/2022

    Pros

    There are some powerful features of this software such as social listening and the publishing works really well. The customer support is excellent with continual free training from a personal account manager.

    Cons

    I've found that Falcon requires a steeper learning curve to get new staff to access and effectively use all of the features. It has been a little "glitchy" at times also

    Ashley D.
    Overall rating
    • Industry: Hospitality
    • Company size: 51-200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Review

    Reviewed on 18/03/2020

    It's a good experience, but really wish those pieces of functionality were available as they are...

    It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

    Pros

    The software is helpful to managing all social channels

    Cons

    There are a few features that really could be improved:
    -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal.
    -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality.
    -not limiting custom reports to a certain number of metrics.

    Alternatives Considered

    Sprout Social, Meltwater and Hootsuite

    Switched From

    Sprout Social, Meltwater and Hootsuite

    Reasons for Switching to Falcon.io

    Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.
    Enes Y.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2-10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Falcon.io Review

    Reviewed on 11/06/2022

    Pros

    Thanks to reporting and statistics, I can create a strategy for myself by looking at the data. This is my favorite feature.

    Cons

    There is no feature that I dislike the most. The fact that it is both convenient and inexpensive makes the application stand out in its field.

    Showing 5 reviews of 186 Read all reviews

    Falcon.io FAQs

    Below are some frequently asked questions for Falcon.io.

    Falcon.io offers the following pricing plans:

    • Starting from: US$108.00/year
    • Pricing model: Subscription
    • Free Trial: Available

    Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available. Contact Falcon for pricing information.

    Falcon.io has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Falcon.io supports the following languages:

    English

    Falcon.io supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Falcon.io integrates with the following applications:

    Google Analytics 360, HubSpot CRM, Instagram, LinkedIn for Business, Meta for Business, QBank, Salesforce Sales Cloud, Smooch, Twitter, Zendesk

    Falcon.io offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

    See all software categories found for Falcon.io.