About Falcon.io

Falcon.io is a SaaS platform for social media monitoring, engagement, publishing, analytics & customer experience management, designed for social media markets. With the aim of providing businesses with the tools for social media marketing and customer experience management, Falcon.io offers features including social media listening, engagement, publishing, measuring and customer data management. Using the app, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles.

Content can be created, managed, scheduled, and published using Falcon.io’s various tools including an all-in-one campaign calendar which displays scheduled posts and content for multiple campaigns simultaneously. Content can be previewed and published across multiple social media channels and approval workflows can be setup ensure that content is of the required quality before publishing. Once published, Falcon.io allows users to monitor the performance of content and campaigns by providing visual reports on metrics such as engagement by channel, ROI, performance compared with competitors, and more.

In order to aid marketers with boosting their social media presence and encouraging engagement Falcon.io offers tools such as social media listening drawing insights from millions of online sources, analytics on trending topics within certain sectors, brand perception data, advanced search of data by keywords, word combinations, and exclusions, and much more.

Pricing starting from:

US$108.00/year

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Falcon.io

  • Manage social media monitoring, engagement, publishing, and analytics on one platform.

  • All customer interactions and their public data are compiled in enriched individual profiles.

  • Customer profiles can be aggregated and used for highly targeted segmentation.

  • A unique prioritization algorithm ranks social comments and messages by importance.

  • Governance and workflow features ease teamwork and ensure brand consistency.

  • Devices

    Business size

    S M L

    Markets

    United Arab Emirates, Austria, Australia, Belgium, Brazil, Canada, Switzerland, China, Germany, Denmark, Spain, Finland, France, United Kingdom, Ireland, India, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, Norway, New Zealand, Portugal, Qatar, Saudi Arabia, Sweden, Singapore, United States, South Africa

    Supported Languages

    English

    Pricing starting from:

    US$108.00/year

    • Free Version
    • Free Trial
    • Subscription

    Images

    Falcon.io Software - The calendar tool allows users to schedule social media posts and campaigns
    Falcon.io Software - The dashboard provides an overview of trends, engagement, tasks, activities, and more
    Falcon.io Software - Plan, schedule, edit, and post content across multiple social channels
    Falcon.io Software - Create campaigns and assign them to teams, set reminders, and add labels
    Falcon.io Software - Current assignments can be viewed in one board and prioritized
    Falcon.io Software - Analyze audiences including their behavior and trending topics
    Falcon.io Software - View analytics on topics and metrics such as mentions, activity, sources, and more
    Falcon.io Software - Use the measure tool for benchmarking, performance analysis, team performance, and more
    View 8 more
    Falcon.io Software - The calendar tool allows users to schedule social media posts and campaigns Falcon.io Software - The dashboard provides an overview of trends, engagement, tasks, activities, and more Falcon.io Software - Plan, schedule, edit, and post content across multiple social channels Falcon.io Software - Create campaigns and assign them to teams, set reminders, and add labels Falcon.io Software - Current assignments can be viewed in one board and prioritized Falcon.io Software - Analyze audiences including their behavior and trending topics Falcon.io Software - View analytics on topics and metrics such as mentions, activity, sources, and more Falcon.io Software - Use the measure tool for benchmarking, performance analysis, team performance, and more

    Features

    Total features of Falcon.io: 118

    • @mentions
    • API
    • Access Controls/Permissions
    • Activity Tracking
    • Activity/News Feed
    • Advertising Management
    • Alerts / Escalation
    • Alerts/Notifications
    • Approval Process Control
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Benchmarking
    • Blogs
    • Brand Guidelines
    • Brand Management
    • Brand Tracking
    • CRM
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Categorisation/Grouping
    • Change Management
    • Chat/Messaging
    • Collaboration Tools
    • Commenting/Notes
    • Communication Management
    • Community Management
    • Competitive Analysis
    • Competitor Monitoring
    • Configurable Alerts
    • Configurable Workflow
    • Contact Database
    • Content Creation
    • Content Discovery
    • Content Library
    • Content Management
    • Conversion Tracking
    • Customer Database
    • Customer Engagement
    • Customer Experience Management
    • Customer Segmentation
    • Customer Social Profiles
    • Customer Support
    • Customisable Reports
    • Customisable Templates
    • Dashboard
    • Dashboard Creation
    • Data Import/Export
    • Data Security
    • Data Visualisation
    • Digital Asset Management
    • Distribution Management
    • Editorial Calendar
    • Email Alerts
    • Engagement Tracking
    • Event Calendar
    • Filtering
    • Image Library
    • Influencer Tracking
    • Keyword Filtering
    • Keyword Tracking
    • Knowledge Management
    • Media Library
    • Mobile Access
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Campaigns
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Channel Social Integration
    • Negative Feedback Management
    • Performance Metrics
    • Personalisation
    • Post Scheduling
    • Pre-Approved Content Library
    • Predictive Analytics
    • Project Management
    • Publish Scheduling
    • Ratings / Reviews
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-Time Chat
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Reputation Management
    • Response Management
    • Role-Based Permissions
    • Search/Filter
    • Sentiment Analysis
    • Single Sign On
    • Social Advertising
    • Social Listening
    • Social Media Integration
    • Social Media Management
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Survey/Poll Management
    • Task Management
    • Template Management
    • Text Analysis
    • Third Party Integrations
    • Trend Analysis
    • User Management
    • User Profiles
    • Video Management
    • Visual Analytics
    • Workflow Management

    Alternatives

    Hootsuite

    4.3
    #1 Alternative to Falcon.io
    Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG,...

    Sprout Social

    4.4
    #2 Alternative to Falcon.io
    Sprout Social is a social media management tool created to help businesses find new customers & grow their social media...

    Sprinklr

    4.2
    #3 Alternative to Falcon.io
    Sprinkl offers social media management products to help brands improve their presence on social media, increasing...

    Buffer

    4.5
    #4 Alternative to Falcon.io
    Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on...

    Reviews

    Overall rating

    4.2 /5
    (183)
    Value for Money
    3.8/5
    Features
    3.8/5
    Ease of Use
    4.3/5
    Customer Support
    4.5/5

    Already have Falcon.io?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 183
    Rob R.
    Overall rating
    • Industry: Market Research
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Falcon.io Review

    Reviewed on 25/08/2021

    Very good experience. It helped to get our social media scheduled and publish on time, without...

    Very good experience. It helped to get our social media scheduled and publish on time, without having trouble forgetting any important posts.

    Pros

    Great program to publish and schedule your social media content - especially if you have a lot of content to publish.

    Cons

    It is very similar to other programs- but somewhat more expensive.

    Roderick B.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great product with lots of features but be prepared to pay!

    Reviewed on 23/03/2020

    Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been...

    Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

    Pros

    Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

    Cons

    Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

    Alternatives Considered

    ContentCal, Hootsuite and AgoraPulse

    Switched From

    Buffer

    Reasons for Switching to Falcon.io

    Number of features and ability to have multiple team members/accounts with various levels of accessibility.
    Hannah S.
    Overall rating
    • Industry: Construction
    • Company size: 5,001-10,000 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    You can't go wrong with Falcon

    Reviewed on 11/01/2022

    Pros

    The calendar and ease of scheduling is the best part of falcon, but the monitoring system is great too!

    Cons

    The reporting system isn't the best. There are a lot of glitches and it's hard to manipulate the numbers the way you want, but you can get the basics.

    Ashley D.
    Overall rating
    • Industry: Hospitality
    • Company size: 51-200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Review

    Reviewed on 18/03/2020

    It's a good experience, but really wish those pieces of functionality were available as they are...

    It's a good experience, but really wish those pieces of functionality were available as they are crucial to efficiency of our business.

    Pros

    The software is helpful to managing all social channels

    Cons

    There are a few features that really could be improved:
    -bulk scheduling: being able to schedule multiple posts over the course of months or weeks. Our business can use the same evergreen posts at certain times. The functionality that Sprout Social offers is ideal.
    -scheduling the same posts across multiple channels on the same interface. Facebook, Insta and Linked In-- again Sprout allows this functionality.
    -not limiting custom reports to a certain number of metrics.

    Alternatives Considered

    Sprout Social, Hootsuite and Meltwater

    Switched From

    Sprout Social, Hootsuite and Meltwater

    Reasons for Switching to Falcon.io

    Previous relationship and the all in one reporting functionality. Other companies used 3rd parties for reporting purposes.
    Rynie O.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    How Falcon made my day to day life easier

    Reviewed on 13/03/2020

    Overall experience is very positive. Like mentioned above, I really like the Publishing tool....

    Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

    Pros

    The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

    Cons

    I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.

    Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

    Alternatives Considered

    HubSpot Marketing Hub

    Reasons for Choosing Falcon.io

    Sprout made engaging very difficult. The listening tool on Falcon is a BIG bonus. Another thing that Falcon offered that Sprout didn't was the approval option which makes it possible to do content planning directly on the platform.

    Switched From

    Sprout Social

    Reasons for Switching to Falcon.io

    - Listening
    Showing 5 reviews of 183 Read all reviews

    Falcon.io FAQs

    Below are some frequently asked questions for Falcon.io.

    Falcon.io offers the following pricing plans:

    Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available. Contact Falcon for pricing information.

    Falcon.io has the following typical customers:

    11-50, 51-200, 201-500, 501-1,000, 1,001+

    Falcon.io supports the following languages:

    English

    Falcon.io supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Falcon.io integrates with the following applications:

    Facebook for Business, Google Analytics, HubSpot CRM, Instagram, LinkedIn for Business, QBank, Salesforce Sales Cloud, Smooch, Twitter, Zendesk

    Falcon.io offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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