Yotpo

4.6 (362)
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Yotpo, the leading eCommerce marketing platform.

About Yotpo

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.


Key benefits of Yotpo

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

  • Images

    Yotpo Software - Showcase your best reviews & rating on site
    Yotpo Software - Turn every purchase into a review
    Yotpo Software - Generate different types of content and showcase on site
    Yotpo Software - Drive more shoppers to your site
    Yotpo Software - use analytics to measure & improve performance
    Yotpo Software - Optimized redemption experiences
    Yotpo Software - Build customer loyalty and maximize LTV
    Yotpo Software - Comprehensive performance metrics
    Yotpo Software - Acquire customers more efficiently
    Yotpo Software - Moderate & comment
    Yotpo Software - Moderate & comment with ease
    View 12 more
    Yotpo video
    Yotpo Software - Showcase your best reviews & rating on site
    Yotpo Software - Turn every purchase into a review
    Yotpo Software - Generate different types of content and showcase on site
    Yotpo Software - Drive more shoppers to your site
    Yotpo Software - use analytics to measure & improve performance
    Yotpo Software - Optimized redemption experiences
    Yotpo Software - Build customer loyalty and maximize LTV
    Yotpo Software - Comprehensive performance metrics
    Yotpo Software - Acquire customers more efficiently
    Yotpo Software - Moderate & comment
    Yotpo Software - Moderate & comment with ease

    Not sure about Yotpo? Compare with a popular alternative

    Yotpo

    4.6 (362)
    VS.

    Starting Price

    US$368.00
    month
    €250.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    69
    30

    Integrations

    52
    6

    Ease of Use

    4.4 (362)
    3.5 (2)

    Value for Money

    4.0 (362)
    4.0 (2)

    Customer Service

    4.5 (362)
    3.0 (2)
    Green rating bars show the winning product based on the average rating and number of reviews.

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    Reviews

    Overall rating

    4.6 /5
    (362)
    Value for Money
    4.0/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.5/5

    Already have Yotpo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 362
    Howard
    Howard
    Overall rating
    • Industry: Automotive
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Quick way to get reviews

    Reviewed on 14/03/2023

    Pros

    It was very easy to install and get running without the help of IT.

    Cons

    Trying to customize how the reviews appear on product pages.

    Response from Yotpo

    Thank you for taking the time to share your thoughts with us — we're happy to hear that setup was quick and easy! If you're looking to customize the look and feel of your on-site reviews, we recommend adding our new Reviews widget, which features easy customization options and sleek, modern layouts.

    Daniel
    Overall rating
    • Industry: Consumer Goods
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    My review

    Reviewed on 05/12/2022

    Review management. Helps hesitant customers see value when other "real" people also have purchased...

    Review management. Helps hesitant customers see value when other "real" people also have purchased the same thing .

    Pros

    Ease of use, 100%. A lot more functions that I don't use, but room to grow into.

    Cons

    That Google Seller Ratings and Google Shopping Ads are only available in the Prime tier and that you have to upgrade to 250 reviews per month to get the Google functions. I would like a Prime subscription with only 50 reviews per month and the "Reviews booster" on.

    Alternatives Considered

    Lipscore and Trustpilot

    Reasons for Switching to Yotpo

    Used Yotpo before (with Tictail). Liked the product, ease of use and customer service. A bit higher price, but definetly worth it :-)

    Response from Yotpo

    Thank you so much for sharing your thoughts with us.
    Google Shopping Ads are available in our Growth plan. However, Google has review volume requirements that brands must meet before they can acquire their Google Seller Rating. Because of these requirements, this feature is available in our Prime package. Learn more about the Google Seller Rating requirements - https://support.yotpo.com/en/article/google-seller-ratings-1137133

    Albin
    Overall rating
    • Industry: Internet
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 4.0 /10

    Feels quite basic, but lacks functionallity

    Reviewed on 21/11/2019

    We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to...

    We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.

    Pros

    A lot of automatic features, and the software takes care of most things.

    Cons

    1. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how incompetent we are.
    Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.

    2. There were two of us working in Yotpo, and it was a bit problematic. During the summer there were six of us, and we had to come up with our own solutions to prevent two or three of us not to answer the same reviews, or four of us trying to find the answer to the same question. There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review. We usually spend an hour every day copying all the questions to a separate online document, and all the reviews (with rating, user e-mail address, and order number) to another document to be able to handle it.

    Response from Yotpo

    Thank you for taking the time to leave this review. Firstly, we'd like to apologize for any inconvenience, we absolutely understand your frustration. We are constantly working on improving our product, and your feedback is incredibly valuable to our process. Please know that our support team is at your disposal and are ready to help you with any issues you might be experiencing. Again, we'd like to thank you for sharing your feedback with us, it is a critical part of our ongoing efforts to improve.

    Kristopher
    Overall rating
    • Industry: Consumer Goods
    • Company size: 1,001–5,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to use and great support

    Reviewed on 20/09/2021

    We took our time in getting the integration set up, but once the review emails started sending to...

    We took our time in getting the integration set up, but once the review emails started sending to consumers who purchased online the reviews came piling in. Yotpo helped organize and filter these reviews and we've been very happy with the results.

    Pros

    Yotpo's setup process and continued support has made the addition of this review platform painless with a huge return on investment. We have received more consumer reviews since adding Yotpo 6 months ago then we did in the previous 6 years. Our success manager is quick to respond and makes great recommendations and adding widgets is easy for anyone on our team to do.

    Cons

    We cannot currently share consumer reviews with the product team for an individual product. This would be valuable information for the product team to make adjustments during the growing/production season. It would also be great to have consumer reviews attached to records in our CRM which is also not currently available.

    Alternatives Considered

    PowerReviews and Trustpilot

    Reasons for Switching to Yotpo

    Ease of use, high conversion, quick implementation, and cost efficiency.

    Response from Yotpo

    Thank you for taking the time to leave your review. We are constantly working on improving our product and your input is incredibly valuable to us. If you are encountering any issues or have any questions, please feel free to reach out ot our customer service at any time and they will do their best to assist you.

    Justin
    Overall rating
    • Industry: Retail
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy To Use

    Reviewed on 30/08/2019

    It's been great for the most part.

    It's been great for the most part.

    Pros

    I like that I get notified of every review that comes in or if there is a negative review that need attention. I also like that there is a feature for a customer to select they did not receive their product if they did not receive it.

    Cons

    I don't like that I don't believe there is an option for users to amend their reviews. If somebody leaves a negative review but we take care of them, it would be nice to send a follow up prompt saying something like. "It looks like the company was able to resolve your issue or concerns, would you like to amend your review?" It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

    Alternatives Considered

    Trustpilot

    Reasons for Choosing Yotpo

    Better ease of use and more functionality.

    Switched From

    Trustpilot

    Reasons for Switching to Yotpo

    Just staying with Trustpilot or looking at other options.

    Response from Yotpo

    Hi Justin, thank you so much for leaving a review! We really appreciate hearing your feedback and are happy to hear you're having a positive experience with Yotpo. As far as changing or updating reviews, we absolutely understand your frustration, but to confirm- do not offer that capability. What you can do is resend an Automatic Review Request email which will replace the existing review that's no longer relevant. Here's a link that should help: https://support.yotpo.com/en/article/resending-an-automatic-review-request-email

    Showing 5 reviews of 362 Read all reviews

    Yotpo FAQs

    Below are some frequently asked questions for Yotpo.

    Yotpo offers the following pricing plans:

    • Starting from: US$368.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Pro - $368/per month for up to 500 monthly orders Premium - $941/per month for up to 1000 monthly orders Enterprise - Contact Yotpo for pricing details

    Yotpo has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Yotpo supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

    Yotpo supports the following devices:

    Yotpo integrates with the following applications:

    AdRoll, Adobe Commerce, Amasty, Antavo, Bazaarvoice, Beeketing, BigCommerce, Cohley, Cordial, DataGrail, Drip Email Marketing, Emarsys, Fomo, Fresh Relevance, Glew, Gorgias, HubSpot Marketing Hub, Instagram, Klaviyo, Later Influence, LoyaltyLion, MESA, Mailchimp, Meta for Business, Nosto, Octane AI, Omnisend, OrderGroove, Postscript, ProveSource, Re:amaze, Refersion, Remarkety, Retention Science (ReSci), SAP Commerce Cloud, SAP Marketing Cloud, Sailthru by Marigold, Salesforce Platform, Searchspring, Shopify, Shopify Plus, Smile.io, Tapcart, Trend, Twitter/X, ViralSweep, Volusion, Weglot, WooCommerce, Zendesk Suite, Zinrelo, findify

    Yotpo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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