Yotpo

4.6 (357)
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Yotpo, the leading eCommerce marketing platform.

About Yotpo

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.


Key benefits of Yotpo

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

  • Images

    Yotpo Software - Showcase your best reviews & rating on site
    Yotpo Software - Turn every purchase into a review
    Yotpo Software - Generate different types of content and showcase on site
    Yotpo Software - Drive more shoppers to your site
    Yotpo Software - use analytics to measure & improve performance
    Yotpo Software - Optimized redemption experiences
    Yotpo Software - Build customer loyalty and maximize LTV
    Yotpo Software - Comprehensive performance metrics
    Yotpo Software - Acquire customers more efficiently
    Yotpo Software - Moderate & comment
    Yotpo Software - Moderate & comment with ease
    View 12 more
    Yotpo video
    Yotpo Software - Showcase your best reviews & rating on site
    Yotpo Software - Turn every purchase into a review
    Yotpo Software - Generate different types of content and showcase on site
    Yotpo Software - Drive more shoppers to your site
    Yotpo Software - use analytics to measure & improve performance
    Yotpo Software - Optimized redemption experiences
    Yotpo Software - Build customer loyalty and maximize LTV
    Yotpo Software - Comprehensive performance metrics
    Yotpo Software - Acquire customers more efficiently
    Yotpo Software - Moderate & comment
    Yotpo Software - Moderate & comment with ease

    Not sure about Yotpo? Compare with a popular alternative

    Yotpo

    4.6 (357)
    VS.

    Starting Price

    US$29.00
    month
    €250.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    70
    30

    Integrations

    58
    6

    Ease of Use

    4.4 (357)
    5.0 (1)

    Value for Money

    4.0 (357)
    5.0 (1)

    Customer Service

    4.5 (357)
    4.0 (1)
    Green rating bars show the winning product based on the average rating and number of reviews.

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    5
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    Annex Cloud Loyalty Experience Platform

    4.2
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    Friendbuy

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    Reviews

    Overall rating

    4.6 /5
    (357)
    Value for Money
    4.0/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.5/5

    Already have Yotpo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 357
    Ardalan
    Ardalan
    Overall rating
    • Industry: Medical Devices
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    So many features... Amazing support

    Reviewed on 01/04/2017

    There are maybe more than 100 review apps that can help your company grow organic content or ask...

    There are maybe more than 100 review apps that can help your company grow organic content or ask customers to write site, and product reviews. But Yotpo is on a completely different level than most. They regularly update their product, have so many features that can help your onsite and offsite strategies, and most importantly (at least for our company), they have a great team of account executives, experts, strategists, and support staffs.
    We started our experience almost 2 years ago (Yotpo strategist: Hannah Kim) and Yotpo keeps exceeding our expectations with new features every month.

    Pros

    Amazing features - could help both e-commerce and non-ecommerce websites - Great quick support

    Cons

    Installation looks easy at first but sometimes requires some knowledge of coding. Not a real con but I thought you should know that.

    Cleo
    Overall rating
    • Industry: Retail
    • Company size: 11–50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Leader in the Loyalty/Referral Space

    Reviewed on 29/07/2021

    Pros

    Yotpo definitely offers the most robust options for loyalty and referral programs, that definitely is what stood out to me as I was vetting different partner options. Their list of integrations is lengthy and they're constantly adding more integrations based on user feedback

    Cons

    It's expensive - definitely the most expensive of the options out there, but it comes with white glove service during set up as well as a very experienced account representative.

    Alternatives Considered

    Smile.io, Friendbuy and LoyaltyLion

    Reasons for Switching to Yotpo

    Overall flexibility of the product, optionality to customize, as well as dedicated account managers and developers to take the weight off my team during implementation

    Response from Yotpo

    Thank you for taking the time to leave your feedback. We always try to ensure our customers are on their 'right fit' plan, meaning how much you're paying should align with the services you're receiving and what your business needs to see success with Yotpo. However, we understand that it may not be right for everyone. Feel free to reach out any time to us with any questions you might have about our plans or pricing model. We will do our very best to make sure you get the most of your Yotpo plan.

    Colette
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Overpriced with Poor Support

    Reviewed on 16/04/2021

    The platform is not hard to use. Quick and easy to get review emails going out. But there have been...

    The platform is not hard to use. Quick and easy to get review emails going out. But there have been too many cons for us not to be frustrated and begin to look for an alternative when our contract is over.

    Pros

    Yotpo makes the short list of Google Review partners. This is a big plus for them. And they do offer some neat features, like the ability to invite customers to not only review a product, but also review the company at the same time.

    Cons

    Yotpo price is much higher than their competitors. They seem to feel that their product is much more superior and therefore justifies the price tag. In reality, a lot of their competitors now offer the exact same services and have similar capabilities---at a much lower price.

    Alternatives Considered

    Trustpilot

    Reasons for Switching to Yotpo

    They are one of the largest in this space, and the fact that they make the list of authorized Google review partners.

    Response from Yotpo

    Thank you for taking the time to leave your feedback, we truly appreciate it. We are constantly working on our pricing and plan options in an effort to provide the best solution for our customers at each point in their journey; however, we understand that it doesn't work for everyone! If you have any questions regarding your plan or pricing, please feel free to reach out to us anytime.

    Harshit
    Overall rating
    • Industry: Internet
    • Company size: 501–1,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great product for large enterprises

    Reviewed on 22/07/2021

    Pretty smooth, very nice account managers and prompt customer support.

    Pretty smooth, very nice account managers and prompt customer support.

    Pros

    Good sentiment analysis feature with industry benchmarks, does the job of review collection and monitoring pretty well. Also good IG push feature.

    Cons

    Less options for 3P review push on websites such as Trustpilot and Sitejabber, Slightly complicated automated review setup

    Alternatives Considered

    PowerReviews

    Reasons for Switching to Yotpo

    Power Reviews provided the same features, but the price was 2X higher. Their sentiment analysis was also poor.

    Response from Yotpo

    Thank you for taking the time to share your review. We are constantly working on improving our product and features, and your feedback is incredibly valuable to us.

    Sue
    Overall rating
    • Industry: Consumer Goods
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Great customer review app

    Reviewed on 25/02/2021

    Pros

    Easy to configure, customise, integrate and use

    Cons

    Pricing does seem aligned to larger businesses

    Response from Yotpo

    Thank you for your review, we really appreciate it. We are constantly iterating our pricing and plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. If you have any questions regarding your current plan or any of our other plans, please feel free to contact our customer service at any time.

    Showing 5 reviews of 357 Read all reviews

    Yotpo FAQs

    Below are some frequently asked questions for Yotpo.

    Yotpo offers the following pricing plans:

    • Starting from: US$29.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free - Up to 50 monthly orders - Review Request Emails - On-site Widgets - Moderation & Commenting - Social Push & SEO Page - And more Growth - Review Request Emails - On-site Widgets - 10+ Rewards Campaigns - Flexible Referral Program - Moderation & Commenting - Social Push & SEO Page - Reviews Carousel - Rich Snippets - Coupons & Email Upsells - And more Annual - Multi-Channel Content Generation - On-Site Widgets & Galleries - Customized Loyalty & Referrals Programs - Customer Photo Galleries - Google & Facebook Integration - Advanced Content Management - Custom Monthly Orders - Widgets & Emails Customization - Multiple Domains Support - Dedicated Success Manager - And more

    Yotpo has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Yotpo supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

    Yotpo supports the following devices:

    Yotpo integrates with the following applications:

    AdRoll, Adobe Commerce, Amasty, Antavo, Bazaarvoice, Beeketing, BigCommerce, Cohley, Commerce Cloud, Cordial, DataGrail, Drip Email Marketing, Emarsys, Fomo, Fresh Relevance, Glew, Gorgias, HubSpot Marketing Hub, Instagram, Klaviyo, Later Influence, LoyaltyLion, MESA, Mailchimp, Marigold Engage by Sailthru, Meta for Business, Nextopia, Nosto, Octane AI, Octoly, Omnisend, OrderGroove, Postscript, ProveSource, Re:amaze, Refersion, Remarkety, Retention Science (ReSci), SAP Commerce Cloud, SAP Marketing Cloud, Salesforce Platform, Searchspring, Shogun, Shopify, Shopify Plus, Smile.io, Tapcart, Trend, Twitter/X, Vend, ViralSweep, Volusion, Weglot, WooCommerce, Zaius, Zendesk Suite, Zinrelo, findify

    Yotpo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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