---
description: Learn how Brevo can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Brevo.
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title: Brevo Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Brevo](/software/91466/brevo)

# Brevo

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> Cloud-based marketing platform offering email, SMS, WhatsApp, automation, and CRM tools for businesses of all sizes.
> 
> Verdict: Rated **4.6/5** by 3523 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Brevo

\* Centralizes email, SMS, WhatsApp, automation, CRM, live chat, transactional email, and loyalty management in one platform, reducing the need for multiple disconnected tools.&#10;\* Free plan supports up to 300 emails per day with no credit card, no time limit, and no contracts, lowering the barrier to entry for individuals and small businesses.&#10;\* Drag-and-drop email editor with responsive templates allows campaign creation without design or technical skills.&#10;\* Multi-step marketing automation workflows with behavioral triggers enable targeted, timely outreach across the customer lifecycle without manual intervention.&#10;\* Advanced contact segmentation by demographics, website activity, purchase history, and custom events supports precise audience targeting for higher campaign relevance.&#10;\* A/B testing across campaigns helps identify higher-performing content, subject lines, and send strategies before full deployment.&#10;\* Real-time reporting on open rates, click rates, bounces, ROI, conversions, click heatmaps, and geography and device data gives teams actionable performance visibility.&#10;\* Contact scoring based on engagement, purchases, and behaviors (including RFM and CLV models) helps prioritize high-value contacts for sales and marketing follow-up.&#10;\* Transactional email delivery via RESTful API, SMTP, and webhooks supports developer-level integration for order confirmations, password resets, and other triggered messages.&#10;\* Aura AI assistant generates email copy and subject lines, suggests audience segments, optimizes send times per individual contact, and delivers dynamic product recommendations for ecommerce operators.&#10;\* AI agents can be activated or deactivated individually from a central control center, giving administrators granular control over AI feature usage.&#10;\* External AI assistants (including Claude and ChatGPT) can connect to the platform via an MCP API key, extending AI workflows without leaving the platform ecosystem.&#10;\* Mobile wallet campaigns, including loyalty cards, vouchers, and tickets, extend engagement beyond email and SMS to mobile-native channels.&#10;\* Dedicated deliverability infrastructure with a team of deliverability experts supports inbox placement rates for high-volume senders.&#10;\* GDPR compliance tools, including customizable consent forms and data request management, are built into the platform, reducing compliance overhead for teams operating in regulated markets.&#10;\* Multi-account management and custom objects on enterprise plans support complex organizational structures and personalized customer journey configurations at scale.&#10;\* Native integrations with Shopify, WooCommerce, PrestaShop, and major CMS platforms, plus API access to external data sources, connect marketing data across the existing technology stack.&#10;\* Plans scale from a free individual tier to enterprise configurations supporting 1M+ contacts, with monthly, yearly, and pay-as-you-go credit options and no hidden fees.&#10;\* Multi-language customer support in six languages via email, live chat, and social channels, with phone support on Business and Enterprise plans, provides accessible assistance across global teams.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 3523 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Brevo
- **Founded**: 2012

## Commercial Context

- **Starting Price**: £6.00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: Brevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank\!
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czechia, Denmark, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, India and 27 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Archiving & Retention
- Autoresponders
- Availability Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Confirmations/Reminders
- Contact Database

## Integrations (28 total)

- Astra Pro
- Bigin by Zoho CRM
- Calendly
- Claspo
- Claude
- Claude Code
- Facebook
- Google Analytics 360
- Google Sheets for Confluence - Workspace Connector
- HubSpot Sales Hub
- Hustle
- IONOS 1&1 Domains and hosting
- MetroCluster
- Microsoft Excel
- Next.js

... and 13 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.co.uk/directory/307/email-marketing/software)
- [Transactional Email Software](https://www.getapp.co.uk/directory/1707/transactional-email/software)
- [CRM Software](https://www.getapp.co.uk/directory/230/crm/software)
- [Appointment Scheduling Software](https://www.getapp.co.uk/directory/316/appointments-scheduling/software)
- [Landing Page Software](https://www.getapp.co.uk/directory/591/landing-page/software)

## Alternatives

1. [EmailOctopus](https://www.getapp.co.uk/software/111489/emailoctopus) — 4.8/5 (657 reviews)
2. [HubSpot Marketing Hub](https://www.getapp.co.uk/software/20444/hubspot-marketing) — 4.5/5 (6256 reviews)
3. [MailerLite](https://www.getapp.co.uk/software/10156/mailerlite) — 4.7/5 (2324 reviews)
4. [ActiveCampaign](https://www.getapp.co.uk/software/2348/activecampaign) — 4.6/5 (2570 reviews)
5. [Constant Contact](https://www.getapp.co.uk/software/90578/constant-contact) — 4.3/5 (2953 reviews)

## Reviews

### "Mailchimp's smarter, more efficient cousin\!" — 5.0/5

> **Sujith** | *15 May 2026* | Logistics & Supply Chain | Recommendation rating: 10.0/10
> 
> **Pros**: Perfect campaign tool for SMBs. Mailchimp but more economical, more efficient. A leap foward from the original Sendinblue product, feature packed and did I say economical?
> 
> **Cons**: Not a dealbreaker but the UI could be more premium, features less jam packed and more integrated with actual user workflow. The pricing page is confusing. When I see Rs. 625 in bold for a starter pack, I go to checkout page expecting to pay Rs. 625. But suddenly a calcualtion showing an unreasonable gap (1500 contacts -\&gt; directly 50,000 contacts) appears on the checkout page which sort of drains a person's intent to go ahead with the purchase\! The \&gt;100% of the product subscription price tag for removing Brevo branding (Rs 750 -\&gt; Rs. 625) was somewhat surprising.
> 
> Great. Especially after pleasantly encountering a serious, Indian (did not expect in a predominantly European product\!), helpful Senior Executive who understood my concern and had a soluion ready. Setting up was easy and using the product has been a good experience.

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### "Simple and Reliable Platform for Email Marketing" — 4.0/5

> **Himaanshu** | *27 May 2026* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Brevo is easy to use and works well for email campaigns and customer communication. The platform is simple to manage, and the automation features save a lot of time. It is also more affordable compared to many other tools.
> 
> **Cons**: Some advanced features take time to understand in the beginning. The reporting section can also be improved with more detailed insights and a smoother interface
> 
> Overall, the experience with Brevo has been positive. It helped us manage email marketing, customer engagement, and campaign communication in one place. The platform is user-friendly, reliable, and suitable for growing businesses looking for a cost-effective marketing solution.

-----

### "Sales manager" — 5.0/5

> **Nicholas** | *5 August 2026* | Computer & Network Security | Recommendation rating: 10.0/10
> 
> **Pros**: Very user friendly, love the scheduler. We where looking for a solid platform and Brevo has it all and more.
> 
> **Cons**: Nothing to say here really, i could not find anything that i disliked about the system. We compared it to mailchimp.
> 
> Very happy with Brevo, i recommend this system to whomever is look for a user friendly system to send bulk emails.

-----

### "A mixed blessing" — 3.0/5

> **Andreas** | *29 April 2026* | E-Learning | Recommendation rating: 3.0/10
> 
> **Pros**: Good and fast technical support even on free plan. Once everything is set up (I'm currently using Brevo to automatically send new blog posts via RSS feed), it seems to be working. Popup Maker integration on WordPress also seems to work fine so far.
> 
> **Cons**: Very confusing interface and navigation, not suitable for beginners, HTML coding experience required even to set up Brevo's WordPress plugin. Pricing not very transparent, still no idea what the difference between the free \&amp; starter plans is. If you have more than 500 subscribers, it gets expensive.
> 
> I've invested too much time to understand how everything I need works, otherwise I'd probably shop around. Not sure about feasible alternatives, though.

-----

### "It has everything I was looking for at a great price" — 5.0/5

> **Trish** | *29 May 2026* | E-Learning | Recommendation rating: 10.0/10
> 
> **Pros**: I really like the fact that you can have a lot of contacts and it won't cost more. Their automation is very robust, I was impressed with everything you can do with automations, it has all kind of triggers and the free plan doesn't seem to have a limit of the amount of steps you can use. I'm also using the chat widget, this was a really nice feature I didn't know they had when I was looking for email marketing platforms. I have reached out to support few times, their AI support is the best I've seen, you get email replies instantly and it was actually accurate, so I was very impressed as I don't usually get good experience with other AI bots. Customer support is also good and they respond fast.
> 
> **Cons**: Because they have a lot of features, the dashboard is also more complex and it takes a bit of learning curve. The dashboard is not as simple as other marketing platforms. The reports in the free plan are not good though, they are limited and difficult to navigate. One thing I didn't like is the templates are not as good as what I was used to use, the code behind is not great and it causes issues with buttons and mobile layouts.
> 
> Overall I'm really happy with the switch, I was using another platform that was very simple, which I liked but as my contact list was growing they were charging more and I wasn't monetizing on larger contact list so it was not worth to continue using it. I was able to recreate my templates and my automations in one day for the transition so it was not as painful as I thought it would be.

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