Wistia

4.7 (172)
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The complete video marketing platform for businesses

About Wistia

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos — all in one place. The platform is packed with features like live streaming, video player customization, integrations with your marketing tech stack, industry-leading video analytics, lead generation tools, and more. Plus, with educational resources and world-class support, Wistia has your back as you level up your video marketing strategy. Today, over 425,000 marketers around the world rely on Wistia to drive business growth with video.

Learn more at www.wistia.com

Create:
Wistia makes it easy to spin up webinars and live virtual events in seconds. With Wistia’s Live features, you can create custom registration pages, schedule your events, and start building an audience. When it’s time to go live, you’re in control. Engage your audience with multiple panelists, dynamic layouts, and chat. After your event, edit your webinars right in Wistia and keep the leads flowing with an automatic on-demand experience.

In a few simple steps, you can trim and edit videos to make them look more professional and polished. Wistia’s easy-to-use video editor helps you to clean up the beginnings and ends of videos, and create clips to share on social platforms—all without needing to bug your production team.

Host:
Host and share your video content effortlessly with Wistia. Wistia’s cloud-based video CMS allows you to quickly upload, tag, organize, and share video content with your team. And when it comes to playback, Wistia offers outstanding reliability and fast load times, so your site speeds, and your viewers, never have to slow down.

Sharing and embedding videos with Wistia couldn’t be easier. Wistia offers embed codes and simple one-click sharing to social channels so you can distribute videos to your website, YouTube, LinkedIn, and Facebook. Wistia automatically includes SEO metadata in its embed codes, so your embedded videos are optimized for Google search.

Wistia’s customizable video player lets you create perfectly on-brand, ad-free viewing experiences for your audience. From custom colors and controls, to adding your company’s logo, the video player lets your brand shine. And with Channels, you can create stunning video galleries so viewers can binge and subscribe to your content, or quickly skim your video libraries, like a support center, testimonial gallery, or learning series.

Video engagement tools in Wistia give you options to nurture viewers through your marketing funnel. You can add annotation links or full-screen calls-to-action to encourage users to click through to more content. Or, position an email collector form on your video to generate leads and develop deeper connections with your audience.

Wistia seamlessly integrates with your existing marketing tech stack, too. Send Wistia’s video analytics data to your marketing automation tools, like HubSpot, Adobe Marketo Engage, and Pardot. You can also connect Wistia to other popular marketing tools including Intercom, Mailchimp, Zendesk, Google Analytics, Descript, and Emma.

Measure:
Understand the impact of your videos, measure ROI, and determine what to make next with Wistia’s powerful video analytics. A centralized dashboard helps you understand how your content is performing so you can quickly spot trends over time. Video heat maps let you know how your audience is watching your videos second by second—you can see where viewers are watching, re-watching, and skipping your content, right down to the individual viewer.

Video A/B testing lets you see how different variables—like player color, and custom thumbnails—impact your video’s play rate and engagement. Once the data’s in, you can declare a winner and the video that resonated most with your audience will automatically be served without needing to touch the embed code.


Key benefits of Wistia

A complete video marketing platform
Wistia is a video marketing platform that helps teams create, host, and measure the impact of their videos — all in one place.

Create compelling webinars and live virtual events
Create webinars and live virtual events with customizable registration pages in seconds. Engage your audience with professional layouts. Quickly edit your recordings with Wistia’s built-in editor. And continue to generate leads with a custom landing page after your event.

Host and share videos effortlessly
Easily upload, organize, find and share and embed video content with Wistia’s powerful cloud-based video CMS.

A professional video player that’s beautifully on brand
Match the look and feel of your brand and deliver exceptional viewing experiences with a customizable video player and stunning embeddable video galleries.

Analyze video impact to prove ROI
Identify who’s watching your videos and use video engagement data to nurture leads through your marketing funnel with industry-leading analytics.

Easy integration with your marketing tech stack
Wistia integrates with many of the tools you already use so your marketing workflows are more efficient and data-rich. Send Wistia video data to your marketing automation platform and CRM instance. Report data out to your analytics tools. Quickly publish videos to email campaigns, social platforms, support tools, and more.

Expert support and video marketing advice
Get the advice you need to help your business thrive with video from our team of video marketing experts and a library of world-class educational content.


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Reviews

Overall rating

4.7 /5
(172)
Value for Money
4.3/5
Features
4.5/5
Ease of Use
4.7/5
Customer Support
4.6/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 172
Rono
Rono
Overall rating
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Wistia really changed how I edit and stream my videos, no downtime at all!

Reviewed on 08/07/2023

Wisti did come through when I needed a video to fromote a freelance gig, thanks for that

Wisti did come through when I needed a video to fromote a freelance gig, thanks for that

Pros

I love how Wistia allows me to smoothly stream my videos and I am able to curate my content thanks to their analytics feature.

Cons

To an individual user, Wistia can be a little expensive.

Andrew
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love Wistia features and service

Reviewed on 02/03/2020

I personally have loved using Wistia. It is very user friendly and intuitive. The staff at Wistia...

I personally have loved using Wistia. It is very user friendly and intuitive. The staff at Wistia are awesome and responsive to inquiries. I would highly recommend them.

Pros

There are many things to love about Wistia. Some of the key things that I liked most are:

- The simple user interface
- The ability to customize for conversions (end screens, chaptering, CTA's etc.)
- The ability to connect to HubSpot CRM with a more holistic picture of a lead to see what video content they have engaged with
- The ability to duplicate videos for different locations to isolate performance data
-The ability to provide our channel with video's and evaluate their performance
- The ability to replace a video without having to update all the locations it exists. This option is awesome because you have the choice to keep the statistics or start fresh
-The ability to make a channel and customize the channel for like content to keep the viewer engaged with like content
- The ability to have various teams in Wisitia from Marketing, Sales, Support, UX etc and isolate access
- The fact that they are continually putting out new features that are beneficial at various stages of the marketing and sales funnel

Cons

-I wish it would a little easier to customize end screens and CTA's. It would be nice if there was templates you could use and alter for these with your own content and brand. Or if there was a marketplace to purchase high converting designs.
- It would be nice to be able to customize the channel page more with your own brand fonts and layout options. Again pre-done templates for this would be a great feature.

Alternatives Considered

Vidyard

Reasons for Switching to Wistia

The main reason was simplicity. Wistia also delivered what we were looking in terms of features to price. The last reason we went with Wistia was their service and staff. During the evaluation process they were supportive vs. just trying to close a sale.
⭐️John
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Some good features but let down by lack of tracking on social and adverts on premium videos

Reviewed on 09/04/2019

We wanted a way to track video stats across social and our landing pages but that just isn't...

We wanted a way to track video stats across social and our landing pages but that just isn't possible with Wistia.

Pros

Easy to understand and use. The software is fairly well documented if a little contradictory in places.

Cons

Cannot track any of the statistics on social media.

The back end is quite buggy.

Some of the customization features do not work on Social Media or with embedding at all.

They advertise on premium member videos. Right clicking beings up an link to their sales page.

Kevin
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy Video Mgmt and Deployment

Reviewed on 05/03/2021

Very positive. With the ability to setup turnstiles and gated videos, we were able to integrate...

Very positive. With the ability to setup turnstiles and gated videos, we were able to integrate them into our inbound campaigns. Also, linking videos to our ecom website allowed us to demonstrate a clear ROI after the first couple of months.

Pros

Easy and intuitive interface to manage, deploy and track all of our videos. You can then configure each video to allow or not allow customers to share, download, etc.
Super easy to embed videos on your websites or within email campaigns. Also like that solution allows you to easily convert your videos to various sizes, dimensions and file fomats.

Cons

The Soapbox offering, which is a free tool that allows users to make videos, is great but its setup as a separate offering. Would be most ideal if this was more integrated into the base Wistia platform.

Alternatives Considered

Vidyard

Reasons for Switching to Wistia

Key was that the solution cleanly integrated with our Hubspot CRM/Marketing tool.
Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great brand protecting video solution

Reviewed on 05/01/2021

We have managed to use Wistia to collaborate with videographers in a way that has enhanced our...

We have managed to use Wistia to collaborate with videographers in a way that has enhanced our editing and project management experiences greatly. Combined with the ability to embed completed videos with impressive analytics, Wistia is ticking several boxes.

Pros

The ability to restrict the embedding of videos to certain domains combined with the improved user experience while viewing the video—through the lack of recommended videos—make Wistia a very appealing video embedding solution.

Cons

Although the interface is simple (pro), that can sometimes be a con as it appears minimalistic in features. Most of the features I was looking for are there, they're just not as noticeable as I'd like them to be.

Alternatives Considered

Vimeo

Reasons for Switching to Wistia

Wistia came recommended by our videographer and upon investigation, it appeared to tick all the right boxes.
Showing 5 reviews of 172 Read all reviews

Wistia FAQs

Below are some frequently asked questions for Wistia.

Wistia offers the following pricing plans:

  • Starting from: US$19.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pricing for Wistia starts at $19/feature/month. It is also available free of cost. Plans include: Free - $0. Plus - $19 per month. Pro - $79 per month. Advanced - $319 per month. Premium - contact Wistia for a custom quote.

Wistia has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500

Wistia supports the following languages:

English

Wistia supports the following devices:

We do not have any information about what integrations Wistia has

Wistia offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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