---
description: Learn how Looker can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Looker.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Looker Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/318/business-intelligence/software) > [Looker](/software/91545/looker)

# Looker

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> Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.
> 
> Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Looker

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 282 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$2,000.00
- **Pricing model**:  (Free Trial)
- **Pricing Details**: Contact Google directly for pricing information.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Brazilian Portuguese, English
- **Available Countries**: Australia, Brazil, Canada, United Kingdom, United States

## Features

- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Development
- Attribution Modeling
- Audience Targeting
- Behavioural Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Management
- Campaign Tracking

## Integrations (19 total)

- Google Ads
- Google Analytics 360
- Google Sheets
- Google Workspace
- HubSpot CRM
- HubSpot Marketing Hub
- LinkedIn for Business
- Mailchimp
- Marketo Engage
- Meta for Business
- Microsoft Excel
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Slack

... and 4 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Business Intelligence Platform](https://www.getapp.co.uk/directory/318/business-intelligence/software)

## Related Categories

- [Business Intelligence Platform](https://www.getapp.co.uk/directory/318/business-intelligence/software)
- [Statistical Software](https://www.getapp.co.uk/directory/361/data-analytics/software)
- [Dashboard Software](https://www.getapp.co.uk/directory/586/reporting-dashboard/software)
- [Big Data Software](https://www.getapp.co.uk/directory/603/big-data/software)
- [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software)

## Alternatives

1. [Microsoft Power BI](https://www.getapp.co.uk/software/102847/power-bi) — 4.6/5 (1865 reviews)
2. [Tableau](https://www.getapp.co.uk/software/90797/tableau-software) — 4.6/5 (2347 reviews)
3. [Google Analytics 360](https://www.getapp.co.uk/software/90997/google-analytics) — 4.7/5 (8088 reviews)
4. [MATLAB](https://www.getapp.co.uk/software/2049791/matlab) — 4.6/5 (2090 reviews)
5. [Domo](https://www.getapp.co.uk/software/91408/domo) — 4.3/5 (329 reviews)

## Reviews

### "Google Looker, ideal both for experienced and new users" — 5.0/5

> **Dimitris** | *16 October 2023* | Media Production | Recommendation rating: 9.0/10
> 
> **Pros**: Social Media reporting is the primary reason for using Looker (ex-Data Studio). The numerous connections with the social media platforms and the ability to create reports in a fast, efficient \&amp; scalable way are the most important benefits of the platform.
> 
> **Cons**: Although our experienced team members are able to create Looker reports from scratch, the newest members need numerous training sessions to understand how the platform works and how they can use it to create custom reports. Also, the fact that data connectors often fail, creates an additional burden for everyone involved, from team members to end clients.
> 
> Overall, we are very happy with Looker and we will keep using it. However, improvements on speed \&amp; connectors are crucial in order to make the product even more useful.

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### "Looker - best data visualization platform" — 5.0/5

> **Carly** | *25 March 2025* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically. Also the ability to share the reports with a simple link is another useful feature.
> 
> **Cons**: At the beginning it seems that is very difficult to setup all the charts needed.
> 
> Overall Looker is the best visualization platform for all kind of info. Is easy to use after you spend some time to learn it and has a nice user interface.

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### "Looker review" — 3.0/5

> **Ryan** | *2 August 2024* | Financial Services | Recommendation rating: 6.0/10
> 
> **Pros**: There is a lot of visualisation options and data blending can be done which is helpful too
> 
> **Cons**: It is not self intuitive and can be quite frustrating to use until you get familiar with the tool
> 
> I kept it simple with this tool to start with, there's lots of helpful guides online to use until you get more confident setting up reports

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### "Easily the best bang for your buck in dashboarding and reporting" — 5.0/5

> **Bryan** | *6 September 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Easily pull data from hundreds of different sources to use in analysis or reporting dashboard that you can setup in minute.
> 
> **Cons**: Looker has a tendency to hang/freeze if you're working on reports with a lot of elements.  You sometimes have to simple close the browser and reopen it to avoid oddball errors.
> 
> Looker has been amazing.  It's helped us be more insightful for our clients while also allowing us to easily integrate with basically any kind of data-source a client may have to help them get more value out of their existing data sets.

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### "Looker - explore, analyze, and visualize data" — 5.0/5

> **Lucie** | *19 December 2024* | Insurance | Recommendation rating: 10.0/10
> 
> **Pros**: Dashboard customization is the main feature I use Looker for. Looker works great with automatically importing data from different sources like Sheets, Analytics and Google Ads making my reports always up to date.
> 
> **Cons**: For a first timer Looker will be difficult to work with as there are many options and complex options.
> 
> When it comes to explore, analyze, and visualize data effectively Looker is the app your should use. Is very handy when you have to make many reports for the whole team. It helps on analyze and predict different situation. Also, sharing the reports is easy as you can share the direct link to it or export into a PDF file.

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## Links

- [View on GetApp](https://www.getapp.co.uk/software/91545/looker)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/91545/looker> |
| de-AT | <https://www.getapp.at/software/91545/looker> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/looker/> |
| en-AE | <https://www.getapp.ae/software/91545/looker> |
| en-AU | <https://www.getapp.com.au/software/91545/looker> |
| en-CA | <https://www.getapp.ca/software/91545/looker> |
| en-GB | <https://www.getapp.co.uk/software/91545/looker> |
| en-IE | <https://www.getapp.ie/software/91545/looker> |
| en-NZ | <https://www.getapp.co.nz/software/91545/looker> |
| en-SG | <https://www.getapp.sg/software/91545/looker> |
| en-ZA | <https://www.getapp.za.com/software/91545/looker> |
| es | <https://www.getapp.es/software/91545/looker> |
| es-CL | <https://www.getapp.cl/software/91545/looker> |
| es-CO | <https://www.getapp.com.co/software/91545/looker> |
| es-MX | <https://www.getapp.com.mx/software/91545/looker> |
| fr | <https://www.getapp.fr/software/91545/looker> |
| fr-BE | <https://fr.getapp.be/software/91545/looker> |
| fr-CA | <https://fr.getapp.ca/software/91545/looker> |
| nl | <https://www.getapp.nl/software/91545/looker> |
| nl-BE | <https://www.getapp.be/software/91545/looker> |
| pt | <https://www.getapp.com.br/software/91545/looker> |
| pt-PT | <https://www.getapp.pt/software/91545/looker> |

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