--- description: Learn how Looker can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Looker. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Looker Reviews, Prices & Ratings | GetApp UK 2026 --- Breadcrumb: [Home](/) > [Business Intelligence Platform](/directory/318/business-intelligence/software) > [Looker](/software/91545/looker) # Looker Canonical: https://www.getapp.co.uk/software/91545/looker Page: 1 / 13\ Next: [Next page](https://www.getapp.co.uk/software/91545/looker?page=2) > Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences. > > Verdict: Rated **4.5/5** by 282 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Looker Unifies data from multiple sources with a trusted semantic modeling layer, ensuring consistent and governed metrics across the organization Enables real-time, self-service analytics and interactive dashboards for deeper data exploration and understanding Integrates conversational analytics powered by generative AI, allowing users to interact with data using natural language Supports the creation of custom data and AI applications through an API-first platform and extensive embedded analytics capabilities Enhances collaboration and productivity by connecting with tools like Google Workspace and BigQuery, while maintaining enterprise-grade security and scalability ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 282 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Google ## Commercial Context - **Starting Price**: US$2,000.00 - **Pricing model**: (Free Trial) - **Pricing Details**: Contact Google directly for pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) - **Supported Languages**: Brazilian Portuguese, English - **Available Countries**: Australia, Brazil, Canada, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Analysis - Ad hoc Query - Ad hoc Reporting - Alerts/Escalation - Alerts/Notifications - Annotations - Application Development - Attribution Modeling - Audience Targeting - Behavioural Analytics - Benchmarking - Budgeting/Forecasting - Campaign Management - Campaign Tracking ## Integrations (19 total) - Google Ads - Google Analytics 360 - Google Sheets - Google Workspace - HubSpot CRM - HubSpot Marketing Hub - LinkedIn for Business - Mailchimp - Marketo Engage - Meta for Business - Microsoft Excel - QuickBooks Online - QuickBooks Online Advanced - Salesforce Sales Cloud - Slack ... and 4 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Business Intelligence Platform](https://www.getapp.co.uk/directory/318/business-intelligence/software) ## Related Categories - [Business Intelligence Platform](https://www.getapp.co.uk/directory/318/business-intelligence/software) - [Statistical Software](https://www.getapp.co.uk/directory/361/data-analytics/software) - [Dashboard Software](https://www.getapp.co.uk/directory/586/reporting-dashboard/software) - [Big Data Software](https://www.getapp.co.uk/directory/603/big-data/software) - [Web Analytics Tools](https://www.getapp.co.uk/directory/109/web-analytics/software) ## Alternatives 1. [Microsoft Power BI](https://www.getapp.co.uk/software/102847/power-bi) — 4.6/5 (1886 reviews) 2. [Tableau](https://www.getapp.co.uk/software/90797/tableau-software) — 4.6/5 (2356 reviews) 3. [Google Analytics 360](https://www.getapp.co.uk/software/90997/google-analytics) — 4.7/5 (8098 reviews) 4. [MATLAB](https://www.getapp.co.uk/software/2049791/matlab) — 4.6/5 (2095 reviews) 5. [Google Data Studio](https://www.getapp.co.uk/software/113697/google-data-studio) — 4.5/5 (337 reviews) ## Reviews ### "The perfect solution for our stage business" — 5.0/5 > **Nicholas** | *6 February 2020* | Internet | Recommendation rating: 9.0/10 > > **Pros**: Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it. > > **Cons**: Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists. > > I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver. ----- ### "A Powerful and Customizable Data Visualization Tool" — 4.0/5 > **Matthew** | *17 September 2024* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele. The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it simple to detect patterns and insights. > > **Cons**: Learning curve: Despite the app having a nice graphic user interface layout, the users are likely to face challenges in understanding how to use it especially new comers in visualising data. Such as it is in Looker Studio where there are numerous datasets most of which are supported, some custom or specialized datasets may have restrictions. > > In conclusion, we liked the usefulness of Looker Studio in the team. The design and presentation of compelling and attractive dashboards stuffed with the right information has enhanced the way we make decisions based on data. ----- ### "Controlled Analytics Exploration" — 3.0/5 > **Vincent** | *17 May 2018* | Recommendation rating: 7.0/10 > > **Pros**: It's a great data exploration tool for users who normally would get anxious when given a large dataset in something like Excel. It's generally simple to use and there can be unlimited Viewers (users at the lowest permissions level) through the enterprise product. Data Visualization is essentially done for you and Exploers (users at the second level of permissions) can build new visualizations \& turn them into interactive dashboards. On the Looker platform, Explorers can locate a view (called an Explore) and then are given a list of dimensions and measures they can pull into a table. Users can create new dimensions using calculated fields and then save their views so any users with Viewer permissions (and up) can see what was put together. > > **Cons**: With simplicity comes lack of flexibility. More skilled data analysts will want more flexibility than Looker can provide but at the same time you need to have highly skilled Data Analysts to be the Developers (high level of permissions) to set up the data so that less skilled analysts (the users who benefit from Looker most) who are Explorers don't build views that grossly misrepresent the data. My biggest pet peeve with this software as an Explorer is that you cannot make calculations on the base data...only the data that you pull into your table (called table calculations). That is a major feature that Tableau has that Looker does not have at the Explorer permission level. Of course developers can use LookML (Lookers data language) to create a new column...but a Developer license is more expensive and creating the fields take time and it's something you constantly will need. > > Like I said, it's a great tool for analysts that don't need a lot of flexibility or maybe just aren't used to working with a lot of data. To get the full value out of this software, you'll need a core group of experienced Data Analysts that can learn fast (to learn Lookers Table Calculation code which is similar to SQL) who can build a bunch of dashboards and views. You really don't want people who aren't savvy with data doing a lot of the creating because measures are always aggregated based on the dimensions you pull into each table...if a user forgets to add a specific dimension then measures could show the wrong value. This could be offset by having really good developers who architect the data in a way that doesn't allow this to happen. ----- ### "Looker Studio for Basic Reporting" — 4.0/5 > **Harlan** | *24 October 2024* | Marketing & Advertising | Recommendation rating: 7.0/10 > > **Pros**: Integrates with the full google suite Very easy to understand Good UI and formatting options Fantastic for communicating data to clients as it can be shared via url > > **Cons**: Insufficient data transformation in platform Limited formula customization no data type format autodetection (eg currency) > > Use it for most client reports and is great for simple dashboards. but when ti comes to complicated dashboards and data its best to use different platforms ----- ### "Looker - next gen reporting" — 5.0/5 > **Robert** | *29 September 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: The most important feature for me is that I can have always up to date reports, connecting different data sources like different apps and sheets and updating the reports in real time saves me a lot of time and hard work. Creating a dashboard with different data is easy and straightforward and worth every second spend to learn how to create your it. > > **Cons**: For a fist timer it was a little hard to get all data connected and create the charts and graphs as I imagined. > > Looker is the perfect app for creating reports and a business dashboard. It is shareable and collaborating with different departments via sheets allows me to gather all the data I need fast and on time. It gives a good and complex overview over different parts of the business and department I work. The reports are easy to share or export to other as PDF or online report. ----- Page: 1 / 13\ Next: [Next page](https://www.getapp.co.uk/software/91545/looker?page=2) ## Links - [View on GetApp](https://www.getapp.co.uk/software/91545/looker) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data