About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

Pricing starting from:

US$119.95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany, Spain, France, United Kingdom, India, Italy, Japan, Mexico, United States

Supported Languages

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Pricing starting from:

US$119.95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

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Features

Total features of Semrush: 98

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customisable Branding
  • Customisable Reports
  • Customisable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualisation
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localisation Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritisation
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Alternatives

Ahrefs

4.7
#1 Alternative to Semrush
Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Moz

4.5
#2 Alternative to Semrush
Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and...

SpyFu

4.5
#3 Alternative to Semrush
SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Moz Local

4.2
#4 Alternative to Semrush
Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your...

Reviews

Overall rating

4.7 /5
(1,807)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.4/5

Already have Semrush?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 1,807
Henry R.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Best Software for website visibility and target audience

Reviewed on 12/04/2022

It solved our SEO problem by creating a friendly website and content that is more engaging. We've...

It solved our SEO problem by creating a friendly website and content that is more engaging. We've also been able to identify keywords for our PPC campaigns as well as track the ones that our competition is using.

Pros

I love having the option to do a site audit, particularly since, supposing that I execute changes and I don't know whether I did it accurately, the site audit will quickly let me know if I did.
Semrush is the most exceptional web application loaded with devices for watchword revelation, rank following, and on-page auditing It covers all the web vitals expected to rank top in the web crawlers. I love its itemized revealing dashboard, which features every one of the basic subtleties and gives important bits of knowledge.
Besides, it offers a liberal free arrangement first that incorporates all fundamental highlights including contender investigation and email cautions. It's the most have application to remain ahead in the field of cutting-edge site design improvement.

Cons

It only provides keywords that our competitors are using. The pro version is quite expensive per month and if you're not earning more money you may lose your subscription. The dashboard provides good insight but it loads slowly.

Alternatives Considered

Ahrefs and Rank Math
Max P.
Overall rating
  • Industry: Consumer Services
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A Must Have Tool For Marketers

Reviewed on 17/01/2022

I have been using Semrush for over two years now and I cannot imagine my professional life without...

I have been using Semrush for over two years now and I cannot imagine my professional life without it. It is a really basic but essential part of our marketing growth.

Pros

The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy.

Cons

The reports and downloads are not too customizable which adds an extra layer of effort.

Alternatives Considered

Moz Local

Reasons for Choosing Semrush

Ahrefs was too complicated and not user-friendly. There was a much bigger learning curve.

Switched From

Ahrefs

Reasons for Switching to Semrush

Semrush was the cheaper alternative and simple enough to use and train staff on.
Lauren V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Incredible tool for SEO research

Reviewed on 28/04/2022

Overall, SEMrush has been a game-changer for my SEO strategy. It's saved me a ton of time and...

Overall, SEMrush has been a game-changer for my SEO strategy. It's saved me a ton of time and guesswork about which keywords to target, and I've been able to help my clients grow their organic traffic more efficiently.

Pros

The most valuable part of SEMrush for me is the Keyword Magic Tool. I love that I can easily view related keywords and get suggestions for more competitive keywords that weren't on my radar yet.

Volume and Keyword Difficulty are the metrics I use the most. They have helped me rank on the first page of Google for clients with certain keywords. In addition, the Intent feature is really helpful for knowing why people are searching for a particular keyword.

Cons

I do wish the Keyword Magic Tool would bring up more suggestions sometimes. For example, I might search a keyword that popped up on Google suggestions but that SEMrush shows no data for. It would be helpful if the software brought up any related keywords even if there's no data for the exact wording I'm using. However, this is a small nickpick.

The other tough pill to swallow is the price. I'm a solopreneur, so paying the monthly fee for Pro is steep. However, I do think their pricing is competitive with other tools.

Eric M.
Overall rating
  • Industry: Automotive
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

SEMrush is a must-have

Reviewed on 27/04/2022

The overall experience has been extremely helpful & positive. This has helped us launch additional...

The overall experience has been extremely helpful & positive. This has helped us launch additional products & services for our customers and deliver exceptional value.

Pros

Great access to data, the new Trends report is a nice feature. Ranking & benchmarking are great and the ability to manage all facets of the search campaigns from each project is very helpful. The resource library and certifications are great as well.

Cons

- Limited customizations of the reports (more pre-set templates/galleries would be nice & the ability to make changes to all reports in a group at once would help)
- An aggregate dashboard would be helpful (to see the performance of all locations within an organization)
- Each individual data set should be exportable into a PDF - or the ability to add a performance metric/visualization to the reports by adding it as a widget to the reporting library)

Response from Semrush

Hey Eric! Thank you for sharing your experience; we're more than happy to know that the overall experience with Semrush has been extremely helpful & positive. We want to kindly ask you to DM us via social media channels with your Semrush account email so we can put the cons you've listed to the radar of our product teams. Thanks in advance!

Mustapha W.
Overall rating
  • Industry: Publishing
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Semrush Review

Reviewed on 15/04/2022

As an SEO expert with 5 years of experience, Semrush remains my best SEO tool because it gives an...

As an SEO expert with 5 years of experience, Semrush remains my best SEO tool because it gives an in-depth analysis of all the data it provides. Features such as the Keywords research, domain analysis, site audit and support are second to none compared to their counterparts.

Pros

Though Semrush is packed with a lot of useful features compared to other SEO tools out there but Domain Analysis is a feature that I like most because it gives an in-depth insight into what the competitors are all about; their domain score, monthly traffic, all the keywords they're being rank for and search intent behind those keywords.

Cons

These are the two downsides I discovered about Semrush:
1. Semrush gather its data through the Google search engine alone. Other search engines should be put into consideration.
2. Semrush is not mobile-friendly.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

Semrush is greatly adequately at specifying and outputting harmful links than Ahrefs.
Showing 5 reviews of 1,807 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: US$119.95/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pro: $119.95/month Guru: $229.95/month Business: $449.95/month Enterprise: upon request

Semrush has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

Semrush supports the following languages:

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Semrush supports the following devices:

Semrush integrates with the following applications:

Databox, Google Ads, Google Analytics 360, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext

Semrush offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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