About Semrush

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.

Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

Supported Languages

Chinese (Simplified), English, French, German, Italian and 3 others, Portuguese, Russian, Spanish

Images

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Features

Total features of Semrush: 63

  • API
  • Activity Tracking
  • Advertising Management
  • Application Integration
  • Auditing
  • Automated Scheduling
  • Benchmarking
  • Built-In Database
  • Business Intelligence
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Charting
  • Collaboration Tools
  • Commenting
  • Content Management
  • Customisable Branding
  • Customisable Reporting
  • Customisable Templates
  • Data Import
  • Data Import/Export
  • Data Visualisation
  • Duplicate Detection
  • Email Alerts
  • Email Integration
  • Email Notifications
  • Engagement Analytics
  • Geolocation
  • Geotargeting
  • Historical Analysis
  • Ideation
  • Keyword Tracking
  • Knowledge Base Management
  • Lead Generation
  • Mind Maps
  • Monitoring
  • Multi-Country
  • Multi-Language
  • Multi-Location
  • Multiple Projects
  • Performance Reports
  • Planning Tools
  • Prioritising
  • Progress Tracking
  • RSS Feeds
  • Real Time Analytics
  • Referral Source Tracking
  • Reporting & Statistics
  • SEO Management
  • Scheduled Reporting
  • Social Media Integration
  • Social Media Metrics
  • Social Performance Management
  • Tagging
  • Task Management
  • Team Calendars
  • Template Management
  • Third Party Integration
  • Trend Analysis
  • Web Analytics
  • Web Traffic Reporting

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Reviews

Overall rating

4.6 /5
(1,291)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.4/5

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Showing 5 reviews of 1,291
Brooks M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Truly an all-in-one digital marketing platform

Reviewed on 20/11/2019

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as...

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Mike W.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

SEMRush Vastly Improves SEO Efforts and is Worth the Investment

Reviewed on 17/02/2021

Overall, SEMRush has allowed great value for us and our clients. We are able to take action and...

Overall, SEMRush has allowed great value for us and our clients. We are able to take action and improve websites and SERP rankings, and provide a resource to content writers to find a good balance between great content and SEO friendly content.

Every serious business looking for growth should be using SEMRush or a similar product as they reveal a lot about your website.

Pros

I have enjoyed that SEMRush has continued to add features to its product offering. This helps consolidate software and accounts being used, staying within one platform, and adding value to building SEO audits, reports, and the ability to pivot and make changes with all of the information in one platform. There are equal competitors out there but most require you to subscribing to individual products from different companies to achieve what SEMRush can accomplish.

Cons

There's not much to dislike about SEMRush. The only true con that I dislike about SEMRush is the pricing around adding users. For the price you pay, and the size of teams needing access to the platform, I can't find the justification of the pricing for adding users to that extent for the majority of companies that would use the platform. I think 2 or 3 users to an account should be a no brainer and provide long-term customer relationships, instead of nickel and diming to add users. If someone else is logged into the same user account, one will get kicked off the platform.

Next, this isn't really a con based on the pros stated above, but because of the numerous features available within the platform, it can become overwhelming or slow down the learning process for newcomers as it is a comprehensive, robust platform. There are many navigation paths to get to specific features and reports, but that is just the nature of the beast with consolidating and growing the product mix that is the evolving, for the better, SEMRUsh.

Tom V.
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

After 4 years being a customer this company rips me off

Reviewed on 11/11/2020

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one...

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from SEMrush

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

Jay B.
Overall rating
  • Industry: Legal Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Nice SEM tool to have

Reviewed on 20/11/2020

SEMrush is all rounder in terms of Search Engine Marketing tool. Interface is similar to Google...

SEMrush is all rounder in terms of Search Engine Marketing tool. Interface is similar to Google Analytics and easy to use. They have rolled out couple of regular tool updates every year. Very helpful articles in Knowledge Base. They do have some advance SEO and PPC features but very limited in terms of data especially Backlink Audit. If someone from search marketing looking for one for all tool (SEO, PPC, Competition Analysis) then it's an good option. However, if someone looking for a special tool for a particular job such as Backlink analysis and acquisition then look for alternative tools.

Pros

Good UI (Similar to Google Analytics)
Feature rich
Easy to Use
Free trial period
Competitive Research

Cons

Backlink Audit is not showing all the links
Position Tracking a bit inaccurate
Log files doesn't support .log format

Response from SEMrush

Hi Jay, thank you for the detailed review! happy to know you enjoy the tools and are ready to recommend them. Please contact us at [email protected] for any question on the tools - we'll be happy to help you!

Camille F.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

If I only had ONE platform to choose for everything

Reviewed on 17/02/2021

I think it's expensive, but over time it's proven its worth. I used to only pay for a month here...

I think it's expensive, but over time it's proven its worth. I used to only pay for a month here and there when I needed it for a new client, but now I see how it can improve a lot more of what I do. Now my subscription is always active, and it pays for itself.

Pros

It's both comprehensive and easy to use at the same time. If I was only able to choose ONE tool, ONE platform to gather all my market research, competitive research, etc., this would be it. I'm able to do thorough baseline research for new clients and at the same time, I can do deep-dives on the competition. Semrush helps with just about every aspect of marketing.

Cons

Like most platforms, the data you get when you export is not formatted the same as when you see it in the platform. I wish there was more synchronicity so that I could more easily download information and present it to the client.

Showing 5 reviews of 1,291 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: US$99.95/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Pro: $99.95/month or $999.40/year Guru: $199.95/month or $1999.40/year Business: $399.95/month or $3999.40/year Enterprise: upon request

Semrush offers the following features:

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Semrush has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Semrush supports the following languages:

Chinese (Simplified), English, French, German, Italian, Portuguese, Russian, Spanish

We do not have any information about what devices Semrush supports

Semrush integrates with the following applications:

Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing Hub, Klipfolio, Reportz, Skyword, Whatagraph, Winmo

Semrush offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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