About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush


Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.


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Not sure about Semrush? Compare with a popular alternative

Semrush

4.7 (2,207)
VS.
Most reviewed

Starting Price

US$129.95
month
US$50.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

102
103

Integrations

11
231

Ease of Use

4.3 (2,207)
4.3 (5,899)

Value for Money

4.3 (2,207)
4.2 (5,899)

Customer Service

4.4 (2,207)
4.4 (5,899)
Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4.7 /5
(2,207)
Value for Money
4.3/5
Features
4.6/5
Ease of Use
4.3/5
Customer Support
4.4/5

Already have Semrush?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 2,207
Brooks
Brooks
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Truly an all-in-one digital marketing platform

Reviewed on 20/11/2019

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as...

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.

Switched From

Moz Pro

Reasons for Switching to Semrush

Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.
Sam
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Expensive but worth it

Reviewed on 14/08/2023

A mainstay of our day to day digital marketing agency. Expensive but worth it

A mainstay of our day to day digital marketing agency. Expensive but worth it

Pros

Keyword research and competitor analysis

Cons

The projected traffic stats vary significantly from Google Search Console, although this can be mitigated by connecting the two

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

Hike was a good platform, but Semrush offered a wider range of tools and customisable features

Reasons for Switching to Semrush

Range of features

Response from Semrush

Thanks for your review, Sam! We're thrilled you're utilizing the tools we offer that range from SEO, content marketing, local SEO, paid advertising, and more.
As a third party tool, our data is estimated, so it won't match directly what you're seeing in Google tools. But, you've nailed it with the fact that you're integrating Semrush with GSC!
Keep up the great work.

Tom
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

After 4 years being a customer this company rips me off

Reviewed on 11/11/2020

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one...

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from Semrush

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

Dako
Dako
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Semrush the right hand for SEO agent

Reviewed on 21/01/2024

Pros

From the very beginning of my SEO agent career I have been introduced to Semrush
The most impressive part of this tool is that it is very easy to understand and use because of its simplicity and how it explains itself in every part of the journey.

Cons

Even though Semrush being the most wonderful tool it has the downs as well for me this would be the on page tool which is built in the Semrush I think it needs some shaping to make it perfect

Bjorn
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Poor customer support

Reviewed on 02/08/2023

Pretty bad customer support and a very bad mouthing account executive named [sensitive content...

Pretty bad customer support and a very bad mouthing account executive named [sensitive content hidden] .

Pros

Good tool and easy to use. Because of the problems i am thinking about looking for another tool.

Cons

Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to [sensitive content hidden] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. SEMrush doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

I like the product. But in the end it is more than the product.

Response from Semrush

Hi Bjorn, we're sorry to hear about your negative experience with our Support team.
We appreciate you working with us to get your account issues resolved and we look forward to our continued success together.

Showing 5 reviews of 2,207 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: US$129.95/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pro: $129.95/month Guru: $249.95/month Business: $499.95/month

Semrush has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Semrush supports the following languages:

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Semrush supports the following devices:

Semrush integrates with the following applications:

Databox, Google Ads, Google Analytics 360, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext

Semrush offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Semrush.