About Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.

Pricing starting from:

US$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Buffer

Key benefits of Buffer

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.
  • Devices

    Business size

    S M L

    Markets

    Canada, United Kingdom, United States

    Supported Languages

    English

    Pricing starting from:

    US$15.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Buffer

    Images

    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics
    View 8 more
    Buffer video
    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics

    Features

    Total features of Buffer: 29

    • @mentions
    • API
    • Alerts/Notifications
    • Automated Publishing
    • Automated Scheduling
    • Calendar Management
    • Campaign Management
    • Collaboration Tools
    • Content Library
    • Content Management
    • Data Import/Export
    • Data Visualisation
    • For Small Businesses
    • Multi-Account Management
    • Multi-Channel Attribution
    • Multi-Channel Campaigns
    • Performance Metrics
    • Post Scheduling
    • ROI Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Tagging
    • Third Party Integrations
    • User Management
    • Visual Analytics

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    Reviews

    Overall rating

    4.5 /5
    (1,207)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support
    4.5/5

    Already have Buffer?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 1,207
    Mark B.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Buffer is a great post scheduler

    Reviewed on 26/04/2022

    I will definitely continue to use Buffer, and recommend it to colleagues

    I will definitely continue to use Buffer, and recommend it to colleagues

    Pros

    Buffer is very intuitive and quick to use. I schedule social media posts very quickly

    Cons

    I wish they had more hashtag tools. Suggestions, etc.,

    Alternatives Considered

    Hootsuite
    Yasser A.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    End-to-End Social Media Management for Ultimate Growth

    Reviewed on 15/05/2022

    Buffer is our essential social media management tool for managing over 50+ profile and pages on...

    Buffer is our essential social media management tool for managing over 50+ profile and pages on different social networks like Facebook, Instagram, Twitter and LinkedIn. We're a Digital Marketing agency and we've achieved a lot of success with our successful clients through Buffer, We fully depend on it for scheduling posts on each network and for generating reports and insights about our performance to enhance it by curating a better content in the future. It's very helpful and essential to all digital marketing agencies.

    Pros

    Buffer is our favorite platform for measuring and analyzing the performance of our content through the most in-depth insights across different social media channels for a better and deeper understanding about what's working with your audience and what's not, We like the audience demographics for letting us find out if we're reaching the right audience or not, also the boosted post insights to compare the results between organic posts and paid posts, and the best overall is the account analytics to track engagement metrics for every single account in every channel and compare their results in the end for maximizing our growth rate and improving the performance to the max.

    Cons

    They really need to involve more AI/ML technologies into Buffer for enhancing the tools like for creating a better content recommendation algorithm and also for the insights and reporting, AI would be very helpful in generating artificial intelligence reports based on goals we set as Google Analytics and such tools like it, We're in the age of AI and it's very essential now in every tech product.

    Alternatives Considered

    Later

    Reasons for Choosing Buffer

    bad interface and worst analytics and reporting tools, Buffer was much better for real.

    Switched From

    Hootsuite
    Jason F.
    Overall rating
    • Industry: Design
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Buffer is a bare-bones alternative to it's competitors

    Reviewed on 20/04/2021

    Buffer is great for posting directly to social media without having to log into each platform to...

    Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.

    Pros

    Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.

    Cons

    The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.

    Alternatives Considered

    Hootsuite

    Reasons for Choosing Buffer

    The price point was remarkably lower than Hootsuite.

    Switched From

    Hootsuite

    Reasons for Switching to Buffer

    Price was the determining factor
    Verified Reviewer
    Overall rating
    • Industry: Publishing
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    The Perfect Alternative to Hootsuite

    Reviewed on 06/04/2022

    When searching for a social media scheduling platform that permits more than 5 scheduled posts at a...

    When searching for a social media scheduling platform that permits more than 5 scheduled posts at a time, I'm so glad a colleague recommended Buffer. Buffer has been a life saver for me to be able to schedule posts in advance on a variety of platforms for my clients.

    Pros

    Buffer permits me to schedule up to 10 posts at a time for my clients across up to 3 linked platforms. I can also create a schedule on the site of what days and times each week I prefer to schedule, and those specific dates/times appear when opening the site. I can then just click on that to schedule my post for that time.

    Cons

    Early on I experienced some connection issues with Buffer as it unlinked the Instagram account. Sometimes uploading a photo goes awry for no particular reason and I have to reupload.

    Sergio D.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Easy and convenient post scheduler

    Reviewed on 27/04/2022

    Easy to collect content, create drafts and schedule complete posts on different social media.
    I use...

    Easy to collect content, create drafts and schedule complete posts on different social media.
    I use it as a repository for ideas, collected content, draft, etc. to easily prepare and schedule my posts on different platforms.

    Pros

    Easy to collect and schedule content; free tier makes it a real plus for freelance like me.

    Cons

    In my configuration (LinkedIn+Twitter+Facebook) I cannot attach a PDF to a post; that is definitely a must for my posting on LinkedIn and it limits the usefulness of the platform.

    Showing 5 reviews of 1,207 Read all reviews

    Buffer FAQs

    Below are some frequently asked questions for Buffer.

    Buffer offers the following pricing plans:

    • Starting from: US$15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch ([email protected]) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

    Buffer has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Buffer supports the following languages:

    English

    Buffer supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Buffer integrates with the following applications:

    123FormBuilder, Azendoo, Bottlenose, CoSchedule, Crate, Curata, Cyfe, Databox, Eventbrite, Evernote Teams, Feedly, FluidSurveys, Google Calendar, Google Drive, HipChat, IFTTT, Instagram, LinkedIn for Business, Mailchimp, Maintenance Care, Mediatoolkit, MeisterTask, Mention, Meta for Business, Process Street, PromoRepublic, Rebrandly, ReviewPush, Scoop.it, Slack, Sniply, Trello, Twitter, Typeform, WordPress, Wufoo, Yammer, Zapier

    Buffer offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

    Related categories

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