About Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.

Pricing starting from:

US$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Buffer

Key benefits of Buffer

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.

  • Devices

    Business size

    S M L

    Markets

    Canada, United Kingdom, United States

    Supported Languages

    English

    Pricing starting from:

    US$15.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Buffer

    Images

    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics
    View 8 more
    Buffer video
    Buffer Software - Buffer web and mobile apps Buffer Software - The Buffer dashboard Buffer Software - View scheduled posts as a list or on a calendar Buffer Software - Create custom posting schedule Buffer Software - Customize message for each social media platform Buffer Software - Use our browser extension to share from anywhere on the web Buffer Software - Improve and report on social media results with analytics

    Features

    Total features of Buffer: 28

    • @mentions
    • API
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Automated Publishing
    • Automated Scheduling
    • Calendar Management
    • Campaign Management
    • Channel Attribution
    • Collaboration Tools
    • Content Library
    • Content Management
    • Data Import/Export
    • Data Visualisation
    • For Small Businesses
    • Multi-Account Management
    • Performance Metrics
    • Post Scheduling
    • Reporting & Statistics
    • Reporting/Analytics
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Tagging
    • Third Party Integrations
    • User Management
    • Visual Analytics

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    Later

    4.5
    #3 Alternative to Buffer
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    Loomly

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    Reviews

    Overall rating

    4.5 /5
    (1,151)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support
    4.5/5

    Already have Buffer?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 1,151
    Darien C.
    Overall rating
    • Industry: Religious Institutions
    • Company size: 2-10 Employees
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    One of the best social media management platforms with a high price for teams

    Reviewed on 14/01/2020

    Overall, Buffer is an excellent platform that offers incredible features - but due to the high...

    Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

    Pros

    Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features.

    Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

    Cons

    I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts.

    Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement.

    Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

    Sam B.
    Overall rating
    • Industry: E-Learning
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Buffer: Forget the Rest!

    Reviewed on 30/12/2021

    I started using Buffer back in 2019, and have stuck with them since. I schedule content and...

    I started using Buffer back in 2019, and have stuck with them since. I schedule content and promotions for a whole month in just 2 hours.

    Pros

    Ease of use, it's affordable and offers monthly subscriptions. It's the only tool when it comes to social media that did the job as I wanted and needed.

    Cons

    Until this moment there is nothing missing from Buffer. The ultimate social media management tool, and all you need.

    Alternatives Considered

    Publer

    Reasons for Switching to Buffer

    Buffer was the only tool that worked for me and my needs.
    Jennifer J.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Platform is ok, not worth the money

    Reviewed on 23/11/2021

    Pros

    Ease of use is the only up to this program.

    Cons

    Expensive with too little benefit. If you want to pay a ton, just got to Hootsuite.

    Leonardo M.
    Overall rating
    • Industry: Legal Services
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    It has all you need

    Reviewed on 06/01/2022

    Pros

    It's easy to set up and get publishing - good for pros and people who are just starting.

    Cons

    I believe there are tools out there that deliver the same value for less money. Can be expensive for some bigger teams.

    Alternatives Considered

    Sprout Social and Hootsuite

    Reasons for Switching to Buffer

    It was only because I was recommended to use it by some other colleagues.
    Fabiola S.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great software for organizing social media strategy

    Reviewed on 19/07/2021

    It has been great. One of the greatest apps to save time monthly when it comes to content marketing

    It has been great. One of the greatest apps to save time monthly when it comes to content marketing

    Pros

    I like the way it connects all my networks in just one place. Keeping organized my content schedule and save me time every month

    Cons

    What i don’t like is that is falls short regarding Twitter as it doesn’t allow me to post polls or other advanced Twitter features

    Alternatives Considered

    Hootsuite

    Reasons for Choosing Buffer

    To try a new platform that a friend recommended

    Switched From

    Hootsuite

    Reasons for Switching to Buffer

    Because it fulfills every need i have even though i think it can be improved
    Showing 5 reviews of 1,151 Read all reviews

    Buffer FAQs

    Below are some frequently asked questions for Buffer.

    Buffer offers the following pricing plans:

    • Starting from: US$15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch ([email protected]) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

    Buffer has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Buffer supports the following languages:

    English

    Buffer supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Buffer integrates with the following applications:

    123FormBuilder, Azendoo, Bottlenose, CoSchedule, Crate, Curata, Cyfe, Databox, Eventbrite, Evernote Teams, Facebook for Business, Feedly, FluidSurveys, Google Calendar, Google Drive, HipChat, IFTTT, Instagram, LinkedIn for Business, Mailchimp, Maintenance Care, Mediatoolkit, MeisterTask, Mention, Process Street, PromoRepublic, Rebrandly, ReviewPush, Scoop.it, Slack, Sniply, Trello, Twitter, Typeform, WordPress, Wufoo, Yammer, Zapier

    Buffer offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

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