About Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.


Key benefits of Buffer

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.

  • Images

    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics
    View 8 more
    Buffer video
    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics

    Not sure about Buffer? Compare with a popular alternative

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    4.5 (1,483)
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    Pricing Options

    Free version
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    Features

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    Integrations

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    Ease of Use

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    Value for Money

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    Customer Service

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    Reviews

    Overall rating

    4.5 /5
    (1,483)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support
    4.4/5

    Already have Buffer?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1,483
    Julie Anna
    Julie Anna
    Overall rating
    • Industry: Automotive
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great product, does the job

    Reviewed on 26/03/2024

    Great experience overall. Whenever I've had issues, customer service has always been kind and...

    Great experience overall. Whenever I've had issues, customer service has always been kind and helpful.

    Pros

    It covers all our bases and allows me to post for all 6 of our dealerships, cross post across platforms, and bulk prep posts. This allows you to plan out your content and share it to Facebook & Instagram and anywhere else at once if you choose. Has lots of cool features and is always having some new updates and integrations.

    Cons

    Sometimes there are posting issues. Sometimes when you try to post a link with your content it tries to change it into an odd Buffer link. This makes the link look like spam

    Alternatives Considered

    Hootsuite
    Davide
    Overall rating
    • Industry: Newspapers
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Reliable and powerful

    Reviewed on 19/11/2023

    Been using it for years and never looked around for alternatives. I think this sums up my experience...

    Been using it for years and never looked around for alternatives. I think this sums up my experience pretty well, although my needs are pretty basic

    Pros

    Buffer has been easy to set up and to learn to operate, it covered all my basic needs for years and never had me looking around for alternatives. It’s always been reliable (which is the most important thing in my opinion) and never felt overwhelming or confusing despite having a real lot of capabilities

    Cons

    The web interface could be perfectioned a bit maybe, but it’s just a minor complaint. The mobile app is very good though!

    Alternatives Considered

    Hootsuite

    Reasons for Switching to Buffer

    Easier, cheaper and more scalable for my prospective needs
    B.
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Buffer is a good option for scheduling social media posts

    Reviewed on 20/11/2023

    Overall, buffer is a good option for scheduling social media posts to various accounts. I would use...

    Overall, buffer is a good option for scheduling social media posts to various accounts. I would use again after they make some improvements.

    Pros

    Buffer was a good option for scheduling social media posts and send out them automatically using the scheduler. Like that you could send to various social media accounts all at once.

    Cons

    Sometime the scheduler would get out of sync and post did not go out when they should. There was no alert capability letting you know about failed posts.

    Thierry
    Overall rating
    • Industry: Photography
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A powerful tool for a very low price !

    Reviewed on 25/09/2023

    Very good experience in overall, and amazing list of options available already with a free, or...

    Very good experience in overall, and amazing list of options available already with a free, or lowest plan account.

    Pros

    I am really amazed about the amount of feature that are already enable in the lowest plan that Buffer is offering. It is probably the best option for someone who want to start to work with such features, with a low budget

    Cons

    I rarely had cases were a post was not posting automatically as it was planned. But the only couple of times that this happened in about 2 years, I had a message immediately to inform me about it, and I could post it manually in no time...

    HEATHER
    Overall rating
    • Industry: Insurance
    • Company size: 10,000+ Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Great Free Product

    Reviewed on 14/11/2023

    I moved from a different platform that limited how many pending posts you could have. This has been...

    I moved from a different platform that limited how many pending posts you could have. This has been a great move and I'm happy that I did it.

    Pros

    Buffer allows me to quickly and easily create and schedule posts for LinkedIn. It even has a handy place to store ideas to post later. I'm on the free version and can set up a large number of posts in advance. While I believe there's a limit, I haven't hit it. I usually have 5 or 6 pre-planned at any time.

    It's easy to post, find the day on the calendar you wish to post and begin typing. You can narrow down the time to the exact minute you want to post. That's a very handy feature!

    Cons

    There are other features that would be helpful but you can only use them if you're on the paid plan. The system will ask if you want to do xyz then when you click yes you find out you have to pay for that feature. It would be nice if they would say up front, do you want to try xyz feature on the paid plan or something like that.

    Showing 5 reviews of 1,483 Read all reviews

    Buffer FAQs

    Below are some frequently asked questions for Buffer.

    Buffer offers the following pricing plans:

    • Starting from: US$6.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Buffer offers a range of pricing plans tailored to accommodate different social media management needs, from individuals just starting out to larger teams and agencies. Buffer also offers a 14-day free trial. All plans can be paid on either a monthly or yearly basis. Free plan: Free forever Essentials: $5 per month/channel Team: $10 per month/channel Agency: $100 per month/channel

    Buffer has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Buffer supports the following languages:

    English

    Buffer supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Buffer integrates with the following applications:

    123FormBuilder, Bottlenose, CoSchedule Marketing Suite, Crate, Curata, Cyfe, Databox, Determ, Eventbrite, Evernote Teams, Feedly, Google Calendar, Google Drive, IFTTT, Instagram, LinkedIn for Business, Mailchimp, Maintenance Care, MeisterTask, Mention, Meta for Business, Microsoft Viva Engage, Process Street, PromoRepublic, Rebrandly, ReviewPush, Scoop.it, Slack, Sniply, Trello, Twitter/X, Typeform, WordPress, Wufoo, Zapier

    Buffer offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

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