Buffer

Buffer

Social media management platform

4.5/5 (993 reviews)

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.

Buffer Overview

Pricing

Starting from
US$15.00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.


Buffer Features

Devices
Business size
S M L
Markets
Asia, Canada, Europe, Latin America, Middle-East and Africa, United Kingdom, United States
Supported Languages
English

Screenshots

Buffer screenshot: Buffer web and mobile apps
Buffer screenshot: Buffer web and mobile apps Buffer screenshot: The Buffer dashboard Buffer screenshot: View scheduled posts as a list or on a calendar Buffer screenshot: Create custom posting schedule Buffer screenshot: Customize message for each social media platform Buffer screenshot: Use our browser extension to share from anywhere on the web Buffer screenshot: Improve and report on social media results with analytics

Buffer Reviews for UK Users

Buffer Reviews for UK Users

Overall rating
4.5
/
5 993 reviews
Excellent
616

Very good
312

Average
57

Poor
5

Terrible
3

Value for Money
4.5
Features
4.3
Ease of Use
4.6
Customer Support
4.5
93% recommended this app
Amber C.

Stay Ahead on Social Media Easily with Buffer

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!


Nathaniel C.

Buffer-Social Media Management and Automation

The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.


Alexa R.

Simple solution for keeping social active

It's great for clients just starting out with social or who need an idiot-proof solution to schedule content across a bunch of social sites without much effort. I've suggested it to a ton of my clients when I was doing social media management, it makes it easy to keep the feeds full without too much of a headache. It's still got it's downsides, but so do most of the other ones out there.


Duane K.

Buffer is ok


Cassandra C.

Very easy to use platform that allows you to spend your valuable time elsewhere!

I love buffer! It truly helps small business owners, brand managers, and social media professionals to keep everything organized and in one place.


Amber C.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Stay Ahead on Social Media Easily with Buffer

Used Weekly for 2+ years
Reviewed on 14/10/2019
Review Source: Capterra

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Pros

Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place.

At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Cons

Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts.

Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

Nathaniel C.
Industry: Information Technology & Services
Company size: Self Employed

Buffer-Social Media Management and Automation

Used Daily for 1+ year
Reviewed on 30/12/2018
Review Source: Capterra

The best thing about Buffer is the number of accounts and posts that can be added. Next up the ability to see the overall potential of posts in the analytics gives a good insight as to who your fans are, who they're fans are and what they like sharing. Overall, Buffer is a must have for Social Media users who can't spend every waking hour posting.

Pros

I have been using Buffer for around two years and still think it is a must-have for any social media users who are needing to automate their posts.

Top pros for this software are:

Relatively low cost.
Run multiple profiles.
Ability to schedule damn near unlimited posts.
Scheduling options and queue are presented well and easy to use.
The way the analytics are presented.

The content feed is also a brilliant feature, although it can also do with some significant improvements.

This is by far one of the best low cost/free software's for Twitter, Facebook and LinkedIn posting.

Cons

As above, the content feed needs some improvement, as it does not always pull the most recent links. Addition of a filter for the content feed would be an A* feature.

Sometimes hashtag lists do not display correctly and errors can be shown when tagging someone's profile.

Need to be able to create a permanent, possibly arranged list of regularly used hashtags.

Instagram posts need to be monitored as direct posting is not available, instead, you are notified to 'ok' the post first. This wouldn't be a problem IF the notifications actually were pushed on time, plus it does kind of defeat the purpose of the automation.

Response from Buffer

Hi, Nathaniel, thank you so much for the kind feedback and suggestions. Your suggestions are really helpful in helping us improve the product. I personally really like the idea of filtering the content feed.

I'm glad to share that you can now schedule and automatically publish your Instagram posts to your Instagram Business profiles without needing the notifications. Here's more information: https://buffer.com/instagram.

-Alfred

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Alexa R.
Industry: Marketing & Advertising
Company size: Self Employed

Simple solution for keeping social active

Used Weekly for 2+ years
Reviewed on 18/12/2019
Review Source: Capterra

It's great for clients just starting out with social or who need an idiot-proof solution to schedule content across a bunch of social sites without much effort. I've suggested it to a ton of my clients when I was doing social media management, it makes it easy to keep the feeds full without too much of a headache. It's still got it's downsides, but so do most of the other ones out there.

Pros

I often recommend Buffer to clients as a simple way to keep social accounts active. I like the queue, and the chrome extension is a convenient way to easily add new articles and shares to your social feed without having to do much extra work. The feature where it adds hashtags on insta to a comment is really slick too. The free version gets a lot done and even the paid is a pretty good value for just posting to social.

Cons

I get a bit annoyed when it unpairs from my social accounts. I try to avoid notifications so this means my accounts can go dark for a few days until I notice that it hasn't been posting content to that site. The chrome extension can also be glitchy, where you have to reload the page to use it. It's also a bit lame that for any additional features it's a new paid thing, like analytics etc. It adds up fast for truly agile functionality.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

Duane K.
Industry: Photography
Company size: Self Employed

Buffer is ok

Used Daily for 2+ years
Reviewed on 06/12/2019
Review Source: Capterra

Pros

Does what they say which is allows one to schedule posts to social media.

Cons

Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Cassandra C.
Industry: Food & Beverages
Company size: 2-10 Employees

Very easy to use platform that allows you to spend your valuable time elsewhere!

Used Daily for 2+ years
Reviewed on 06/12/2019
Review Source: Capterra

I love buffer! It truly helps small business owners, brand managers, and social media professionals to keep everything organized and in one place.

Pros

Let's me schedule posts ahead of time so I don't have to worry about getting on my phone or settings alarms at certain times
I can schedule posts for multiple accounts across multiple platforms
Interface is easy to use and has different types of views so you can pick which you prefer
Has a system that helps you to find content without having to go all over the internet

Cons

Sometimes scheduling posts during specific times on the drag and drop interface wouldn't work and it would move my posts all over. I don't suggest using this view for scheduling posts - just choose one of the others!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8.6/10
Based on 993 user ratings
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Buffer Pricing

Buffer Pricing

Starting from
US$15.00/month
Free Trial
Free
Subscription
Value for money

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Value for Money
4.5/5
Based on 993 user ratings
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Buffer Features

Buffer Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customisable Branding
Customisable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.3/5
Based on 993 user ratings
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Categories

Video Tutorials

Video Tutorials

Additional information for Buffer

Additional information for Buffer

Key features of Buffer

  • Add up to 2,000 posts
  • Adjustable timezone
  • Browser extensions
  • CSV export
  • Calendar view
  • Connect RSS feeds to Buffer
  • Content inbox
  • Custom UTM parameters
  • Custom link shortening
  • Custom scheduling
  • Engagement & interaction tracking
  • Google analytics integration
  • Instagram direct scheduling
  • Instagram grid preview
  • Multimedia upload
  • Native apps for iOS and Android devices
  • Over 60 apps and extras
  • Overview analytics
  • Post analytics
  • Queue scheduling (with a posting schedule)
  • Re-Buffer
  • Suggested media
  • Tailored posts
  • Team organization management
  • Twitter influencer analytics

Benefits

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.

  • Buffer FAQs

    Buffer FAQs

    Below are some frequently asked questions for Buffer.

    Q. What type of pricing plans does Buffer offer?

    Buffer offers the following pricing plans:

    Starting from: US$15.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch ([email protected]) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

    Q. What are the main features of Buffer?

    Buffer offers the following features:

    • Add up to 2,000 posts
    • Adjustable timezone
    • Browser extensions
    • CSV export
    • Calendar view
    • Connect RSS feeds to Buffer
    • Content inbox
    • Custom UTM parameters
    • Custom link shortening
    • Custom scheduling
    • Engagement & interaction tracking
    • Google analytics integration
    • Instagram direct scheduling
    • Instagram grid preview
    • Multimedia upload
    • Native apps for iOS and Android devices
    • Over 60 apps and extras
    • Overview analytics
    • Post analytics
    • Queue scheduling (with a posting schedule)
    • Re-Buffer
    • Suggested media
    • Tailored posts
    • Team organization management
    • Twitter influencer analytics

    Q. Who are the typical users of Buffer?

    Buffer has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Buffer support?

    Buffer supports the following languages:

    English

    Q. What type of pricing plans does Buffer offer?

    Buffer has the following pricing plans:

    Free, Subscription

    Q. Does Buffer support mobile devices?

    Buffer supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Buffer integrate with?

    Buffer integrates with the following applications:

    Bitium, Built.io Flow, CoSchedule, Curata, IFTTT, Klipfolio, ProjectManager.com, Scoop.it, Workato, Zapier

    Q. What level of support does Buffer offer?

    Buffer offers the following support options:

    FAQs, Online Support