Marketo Engage
About Marketo Engage
Adobe Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing automation, campaign management, & lead nurturing. Marketo Engage provides a complete marketing software platform to help propel fast-growing small companies and global enterprises alike through marketing automation. The sales effectiveness software aims to help businesses streamline marketing processes, deliver more campaigns, generate more win-ready leads, and improve sales performance. With proven technology, comprehensive services and expert guidance, Marketo Engage helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Marketing automation tools within Marketo Engage facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Users can create targeted emails from scratch or by customizing one of the many inbuilt templates, and emails can be personalized for each user group based on interests, purchase history, engagement, and more. Email marketing campaigns can be automated and Marketo Engage provides tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
The Marketo Engage marketing automation solutions aims to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI). Marketing automation minimizes the busy work so users can focus on the creativity and quality of their marketing messaging and offers.
Key benefits of Marketo Engage
- Marketing automation: create, automate, and measure campaign effectiveness across channels.
- Email: engage customer through relevant, targeted email campaigns with behavioral triggers and automation.
- Mobile: communicate with customers wherever they are with push notifications, in-app messages, and location tracking.
- Social: integrate social media platforms to find new leads and turn them into loyal customers.
- Marketing analytics: analyze the impact of the business and improve weak areas based on visual reports and analytics.
Images
Not sure about Marketo Engage?
Compare with a popular alternative
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Alternatives
Salesforce Marketing Cloud
Salesforce Sales Cloud
Pipedrive
Dynamics 365
Reviews
Already have Marketo Engage?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Indeed a Best-in-Class Marketing Automation Software
Reviewed on 03/07/2019
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...
My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Pros
I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:
1. Marketo customer support team is very responsive and always available to help, this is something I like the most.
2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.
3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Cons
I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Alternatives Considered
HubSpot Marketing Hub, Zoho CRM, Salesforce Marketing Cloud Account Engagement and SugarCRMReasons for Switching to Marketo Engage
I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool- Industry: Construction
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Awesome solution for managing marketing campaigns all form one place
Reviewed on 09/12/2023
Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it...
Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it synced with our social channels, ad channels, and email and SMS platforms. It's main benefit has definitey been the time we've saved with it. Without it, we'd have to design and run our campaigns all by hand, whereas now, you can just whip up a campaign and run it across several platforms with one click. Other than that, it performs relatively well, has a lot of integrations, and isn't too overly priced. Would definitely recommend overall.
Pros
1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.
2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.
Cons
There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.
- Industry: Automotive
- Company size: 11–50 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my...
Reviewed on 20/12/2023
Pros
I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.
Cons
The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
All in one marketing management solution
Reviewed on 25/02/2024
Managing marketing and tracking marketing analytics with an all in one solution
Managing marketing and tracking marketing analytics with an all in one solution
Pros
I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics
Cons
The only issue is the delay in responsiveness from the customer support at times.
- Industry: Financial Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Drive a dynamic marketplace with viable marketing strategies with this platform
Reviewed on 13/02/2024
Marketo is a reliable tool for optimizing and identifying actionable insights for strategic...
Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing.
Pros
Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.
Cons
Optimizing marketing campaigns within Marketo Engage may require significant time,
Marketo Engage FAQs
Below are some frequently asked questions for Marketo Engage.Q. What type of pricing plans does Marketo Engage offer?
Marketo Engage offers the following pricing plans:
- Free Trial: Not Available
Pricing depends on tools and features needed, as well as database size. For more information, please visit: https://www.marketo.com/solutions/pricing/
Q. Who are the typical users of Marketo Engage?
Marketo Engage has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Marketo Engage support?
Marketo Engage supports the following languages:
English, French, German, Japanese
Q. Does Marketo Engage support mobile devices?
Marketo Engage supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Marketo Engage integrate with?
Marketo Engage integrates with the following applications:
123FormBuilder, AdRoll, Allocadia, Azuqua, Bedrock Data, Bizible, Box, Brainshark, Built.io Flow, Bynder, CAKE POS, Calendly, Call Loop, CallRail, Ceros, Cirrus Insight, Close, Conference Call, Contentful, Curata, Cvent Event Management, DataHero, Datameer, Datanyze, Direct Mail Manager, DiscoverOrg, Drift, Easypromos, Eventbrite, FeedOtter, Folloze, FullContact, Gainsight CS, Getsitecontrol, Gmail, GoTo Webinar, Highrise, Highspot, Infer, Influitive, Infor OS, InsideView, InsightSquared, Insightly, Instapage, Jifflenow, Jitterbit, Justuno, Kapost, Kissmetrics, Klips, Lattice Engines, LeadGnome, Leadspace, Microsoft Excel, Mintent, Mintigo, Mixpanel, Movable Ink, NetSuite, Neustar UltraDNS, New Relic, ON24, Oktopost, Omniconvert, Onstream Webinars, Operations Hub, OptinMonster, Oracle CRM On Demand, Outgrow, Parseur, PathFactory, Picreel, Pipedrive, Pipeliner CRM, Poptin, Precision Events, Privy, QuickTapSurvey, Quotient, Radius, Rocket Fuel, SAP Customer Experience, SalesBox, Salesforce Sales Cloud, Scoop.it, Segment, Skilljar Customer Education, Skyword, Slack, SlideShare, Smartling, Smartsheet, SnapApp, Sprinklr, Stova, Stripe, SugarCRM, SurveyMonkey, Tealium Customer Data Hub, Totango, Tray.io, Trello, Twilio, Typeform, Uberflip, Unbounce, UserVoice, Velocify, Vidyard, Virto Commerce, Webdam, Webex Suite, Wistia, Wunderkind, XM for Strategy & Research, Yesware, Zapier, Zendesk Sell, Zoho CRM, atEvent, uStudio
Q. What level of support does Marketo Engage offer?
Marketo Engage offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for Marketo Engage.
- Social Media Marketing Tools
- Campaign Management Software
- Email Marketing Software
- Marketing Automation Software
- Lead Management Software
- Marketing Analytics Software
- All-in-One Marketing Platform Software
- Sales Force Automation Software
- Predictive Lead Scoring Software
- Lead Generation Software
- Mobile Marketing Software
- Sales Enablement Software
- Personalisation Software
- Account Based Marketing Software
- Lead Nurturing Software
- SEO Software
