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Sukanya Awasthi

Articles by Sukanya Awasthi

Sukanya is a Content Analyst for the UK and India market. Committed to offering insights on technology, emerging trends and software suggestions to SMEs. Café hopper and a dog mom.

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Displaying 23 Articles
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AI in fraud detection: key uses and benefits for SMEs

Published on 27/10/2023 by David Jani and Sukanya Awasthi

This article was originally published on 28/10/2021. Artificial intelligence (AI) in fraud detection offers a way for small to midsize enterprises (SMEs) to enhance security in their organisations. Discover how companies can protect themselves and their customers from fraudsters using this new automated technology. Continue Reading

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How to create a video marketing strategy as an SME

Published on 21/09/2023 by David Jani and Sukanya Awasthi

This article was originally published on 05/05/2022. Video marketing is on the rise, and 86% of video marketers say that video content has been effective in generating leads. What then should marketers and content professionals in small to midsize enterprises (SMEs) do to react and set up an effective video marketing... Continue Reading

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What is drop servicing?

Published on 12/12/2022 by Sukanya Awasthi

Many people have heard of dropshipping but do you know what is drop servicing? In this article, we will help you understand this concept and give tips on how you can start your own drop servicing business. Continue Reading

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46% Britons would like to shop in 3D in the metaverse

Published on 05/12/2022 by Sukanya Awasthi

Can the metaverse ever replace offline shopping? What do consumers think about brands using the metaverse for a virtual shopping experience? What are people most interested in buying in the metaverse? Read along to find out how surveyed consumers in the UK feel about the metaverse and its potential to improve the... Continue Reading

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Only 9% users have accessed the metaverse in the UK

Published on 25/11/2022 by Sukanya Awasthi

How do people in the UK feel about the concept of the metaverse? To find out, GetApp surveyed Britons to understand their awareness, perceptions, and adoption of this virtual reality space. Read along to learn more about our findings in this first part of a two-part series. Continue Reading

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53% of UK employees prefer flexible working hours

Published on 10/10/2022 by Sukanya Awasthi

How do job seekers feel about recruitment processes in the UK? To find out, GetApp surveyed employees to gauge their sentiments regarding the various elements and steps involved in the process. Read along to learn more about our findings in this second part of a two-part series. Continue Reading

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Is there a labour shortage in the UK job market?

Published on 29/09/2022 by Sukanya Awasthi

Is the UK job market witnessing a labour shortage? How severely are companies being impacted by it? Is recruitment technology acting as an aid for companies? To find out, GetApp surveyed recruiters to gauge their sentiments around these questions. Read along to learn more about our findings in this first part of a... Continue Reading

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Application of AR/VR in healthcare in the UK

Published on 14/07/2022 by Sukanya Awasthi

Healthcare companies are possibly using virtual reality (VR) and augmented reality (AR) technology with an aim to transform the healthcare sector digitally. Read further to learn more about the application of AR/VR in healthcare and how they can offer immersive real-life simulations for a better experience. Continue Reading

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Agri-Tech in the UK: What you need to know

Published on 14/06/2022 by Sukanya Awasthi

The United Kingdom is a becoming a growing market for agricultural transformation. In 2021, a £1.3 billion investment was made in Agri-Tech deals in the UK. In this article, we will look at the state of Agri-Tech in the UK, the sentiments of farmers around the same, and which technology are helping drive this digital... Continue Reading

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4 Technology trends for SMEs in 2022

Published on 13/04/2022 by Sukanya Awasthi

The global technology landscape could be quickly changing with newer and more advanced technology being introduced in the market every few years. In this article, we will look at the top four technology trends which could potentially be garnering the attention of small to midsize enterprises (SMEs) in 2022. Continue Reading

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The rise of MarTech among SMEs

Published on 07/03/2022 by Sukanya Awasthi

This article will look at the marketing and technology (MarTech) landscape among small to midsize enterprises (SMEs), along with the benefits it offers and the challenges faced by businesses. Continue Reading

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32% of SME employees see no diversity in leadership teams

Published on 25/11/2021 by Sukanya Awasthi

Diversity in the small to midsize enterprise (SME) is a broad topic. In previous articles, we have explored it from the point of view of managers and begun to see how employees think and act regarding diversity. In this second article focusing on employees and diversity, we examine some of the issues in more detail. Continue Reading

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What is the difference between DaaS and VDI?

Published on 24/08/2021 by Sukanya Awasthi

As the UK is lifting restrictions and employees are returning to the office, businesses are looking at implementing a hybrid work model. As a result, companies are increasingly looking to adopt technologies like Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) to meet the demands of remote working. Continue Reading