Articles by Sonia Navarrete

Senior Content Analyst at Capterra, helping SMEs choose the best software. Published in Raconteur, Computer Weekly and IT Pro. Journalist and PR. Nature, bike and dog lover.

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Displaying 25 of 27 Articles

How Machine Learning can improve internal linking in SEO

Published on 08/02/2022 by David Jani and Sonia Navarrete

This article was originally published on 31/01/2020 Good internal linking for search engine optimisation (SEO) can be the difference between your pages being found or not found. Having a strong SEO internal linking strategy in place is, therefore, crucial if you want to be visible to your audience —and to Google.  In... Continue Reading


Collecting customer data in a post-cookie world

Published on 25/08/2021 by Sonia Navarrete

With Google announcing that it’s phasing out third-party cookies, how are companies preparing to collect customer data that will help them continue to target their audience? After the invention of cookies in the mid-1990s, a small piece of code stored customers’ data and preferences every time they accessed a site.... Continue Reading


Project management tools are helping businesses meet their objectives

Published on 19/07/2021 by Sonia Navarrete

Gartner defines project management as “the application of knowledge, skills, tools and techniques to project activities to meet the project requirements.”  In fact, having a good project management strategy can make or break a project, having consequences that can affect the entire business. In today’s fast-paced... Continue Reading


Password management: 56% of UK users reuse their passwords

Published on 23/06/2021 by Sonia Navarrete

Weak passwords are one of the main vulnerabilities that hackers can exploit to infiltrate personal and enterprise IT systems. However, despite the many victims of password breaches, some users still fail to follow password best practices, for both work and personal accounts. GetApp surveyed over 1,000 people aged 18... Continue Reading


Customer retention is the main focus for British SMEs in 2021

Published on 13/01/2021 by Sonia Navarrete

As we enter 2021, the total number of businesses across the country that were forced to adapt due to COVID-19 last year has increased as the pandemic has expanded. These changes have meant, for some, a complete way of doing business and for others, making some changes to fully adapt to the new requirements and Continue Reading


Driving value from digital tools in the age of hybrid working

Published on 04/01/2021 by Sonia Navarrete

The COVID-19 outbreak forced companies across the UK to embrace remote working. In many cases, this meant fast-tracking the use of new digital communication and collaboration tools to support their dispersed teams. As we enter 2021 and we move into the recovery stage of the pandemic, it is becoming increasingly clear... Continue Reading


COVID-19 has redefined the workplace for the majority of employees

Published on 10/12/2020 by Sonia Navarrete

Across the UK, the official response to the COVID-19 outbreak has featured extended periods of lockdown and strict social distancing in an attempt to limit the transmission of the virus. These measures have had wide-ranging ramifications for working practices up and down the country. In almost every sector, people have... Continue Reading


eCommerce trends: 59% of consumers shift to online shopping

Published on 16/11/2020 by Sonia Navarrete

It is no secret that the UK retail industry is struggling. Just last month, the British Retail Consortium warned that the latest COVID-19 lockdown will have “a significant economic impact on the viability of thousands of shops and hundreds of thousands of jobs across the country”.  To help brands understand the... Continue Reading


4 Christmas eCommerce campaign tips for new online retailers

Published on 09/11/2020 by Sonia Navarrete

The pandemic is redefining the way consumers shop and retailers sell. Social distancing has become one of the industry’s greatest boundaries, so retailers are moving to eCommerce in droves. Shoppers are doing their best to avoid in-store experiences, so alternative delivery options are booming. This year’s Christmas... Continue Reading


eCommerce set to dominate the Christmas shopping period

Published on 29/10/2020 by Sonia Navarrete

COVID-19 continues to take a serious toll on the UK’s High Streets, with the British Retail Consortium reporting a 36.9% decline in footfall last month. Meanwhile, with social distancing restrictions in place for the foreseeable future, the crisis is driving more traffic to eCommerce merchants and changing consumer... Continue Reading


Managing Gen Z in the workplace: 5 tips to communicate effectively

Published on 21/10/2020 by Sonia Navarrete

Gen Z (also known as Generation Z or Centennials) was born after 1997 when technological innovation was at its peak, so they are digital natives who have never existed without smartphones. They shop using AR and VR, and social networks are their backyards—and that means they tend to seek out information on every... Continue Reading


VR shopping adoption in the UK: 4 insights to take into consideration

Published on 23/09/2020 by Sonia Navarrete

When you think about virtual reality (VR), one thinks about something rather futuristic, but, in fact, it has been around for quite some time. American computer scientist Ivan Sutherland invented the first headset in 1968  and since then it’s been a long journey for VR.  The use of VR has extended to many industries... Continue Reading


1 in 2 consumers are willing to use AR technology for shopping

Published on 03/09/2020 by Sonia Navarrete

Augmented reality (AR) technology has been around for a while. In reality, most of us have seen it, possibly without realising. For instance, every time you use a Snapchat filter or chase a Pokemon using Pokemon GO, you are using an AR experience. However, how are shops using AR technology to attract consumers and how Continue Reading


Business card scan: 4 super practical iPhone apps

Published on 11/08/2020 by Caroline Rousseau and Sonia Navarrete

In the course of your work, you regularly meet new people and accumulate many business cards as you go along. You’re already looking forward to contacting and reactivating your contacts, but first, you’ll have to register their details and the business cards you’ve collected won’t digitise themselves! All the more so... Continue Reading


Free trial VPN software: The best 4 tools for your SME

Published on 21/07/2020 by Sonia Navarrete

Since the beginning of the COVID-19 pandemic, there has been an increase in the number of employees working remotely. And, according to Gartner, 82% of company leaders plan to allow employees to work remotely the rest of the time. As remote working increases, your company will need an extra layer of security to ensure... Continue Reading


How will UK restaurants reopen after COVID-19?

Published on 30/06/2020 by Sonia Navarrete

COVID-19 has impacted our daily life habits. Going to our regular pub for a pint or having a meal out at a restaurant may seem like a thing of the past. The UK went into lockdown in March and, like most other industries, it has affected the hospitality industry. The pandemic has meant that restaurants, Continue Reading


The best 4 apps for a personal trainer during the lockdown

Published on 26/05/2020 by Sonia Navarrete

If you are a personal trainer, we have some good news for you. Being in lockdown doesn’t mean that you can’t train your clients. The fitness industry has adapted to the digital world and provided personal trainers with the software to continue to coach their clients even when they are not in the gym. The Continue Reading